Zeekr Intelligent Technology Holding Limited has completed its strategic integration with Geely entities, a move first announced in November 2024. With the deal finalised, Lynk & Co has now become an indirect non-wholly-owned subsidiary of Zeekr Group.
The integration marks a key step in Zeekrโs expansion in the premium new energy vehicle (NEV) market. The company aims to strengthen its global presence, improve cost efficiencies, and offer a wider range of electric, hybrid, and internal combustion engine vehicles.
Growth plans and cost efficiencies
Zeekr has set an ambitious goal to sell 710,000 vehicles by 2026, with 320,000 units under the Zeekr brand and 390,000 under Lynk & Co. The company also plans to expand its international presence by opening more than 200 overseas stores, reinforcing its position in the premium NEV segment.
Through this integration, Zeekr expects to improve operational efficiency and reduce costs. Research and development expenses are projected to drop by 10 to 20 per cent, while supply chain costs will decrease by 5 to 8 per cent. Production capacity utilisation is expected to improve by 3 to 5 per cent, ensuring better manufacturing efficiency. Additionally, costs related to support and service departments are set to decline by 10 to 20 per cent. The companyโs expanded portfolio will now cater to a wider audience, covering a price range of RMB 150,000 to 800,000, which accounts for nearly 60 per cent of the passenger vehicle market.
Maintaining brand independence
Despite the integration, both Zeekr and Lynk & Co will continue to operate independently, keeping their distinct brand identities and market positioning. Zeekr will maintain its focus as a luxury technology brand, prioritising premium design, high-performance features, and cutting-edge innovation. Lynk & Co will retain its image as a premium new energy brand, appealing to younger consumers with its sporty and customisable approach.
Each brand will continue developing vehicles suited to its target audience. Zeekr will focus on mid-to-large-sized vehicles, with mid-sized models prioritising full electric powertrains and larger models featuring hybrid technology. Lynk & Co will concentrate on small-to-mid-sized vehicles, with smaller models primarily electric and hybrid options available in the mid-size range.
While both brands will remain independent in their product strategies, Zeekr and Lynk & Co will integrate certain office functions to streamline global operations. The European division will continue to operate separately, but a unified international business team will be formed to strengthen global sales efforts. The company will also implement a “one market, one strategy” approach, tailoring its operations to local market conditions and consumer preferences.
New model launches in 2025
As part of its expanded product lineup, Zeekr and Lynk & Co will introduce new models in 2025. Lynk & Co is set to launch the 08 EM-P, a plug-in hybrid SUV, while Zeekr will release the Zeekr 7X, its first “800V global car,” a premium five-seater electric SUV. These models reflect the companyโs long-term strategy of offering innovative and sustainable vehicles for a growing international market.
With the integration complete, Zeekr Group is positioning itself as a major player in the premium NEV sector. By leveraging cost efficiencies, expanding its global presence, and broadening its product portfolio, the company aims to strengthen its competitive edge in the evolving automotive industry.
