Thursday, 3 April 2025
31.1 C
Singapore
36.4 C
Thailand
26.7 C
Indonesia
28.6 C
Philippines

YouTube introduces new policies for AI-generated content

YouTube introduces new policies for AI-generated content, focusing on mandatory disclosures, content removal options, improved moderation, and responsible AI tool development.

YouTube is set to implement new policies for content created or altered using artificial intelligence (AI). This move aims to balance the innovative potential of AI with the safety and transparency needs of its users.

Mandatory labels and disclosures

Under these new guidelines, YouTube creators must inform their audience when a video contains AI-generated alterations. This includes deepfakes, which are realistic synthetic media showing events or speeches that didn’t actually happen. Creators must add labels detailing any artificial or altered content in the video description. YouTube has provided examples to guide creators on how this should look.

For sensitive topics like elections, natural disasters, public figures, and conflicts, a more noticeable label might be needed directly on the video player. Non-compliance with these requirements could lead to serious consequences, including video removal, account suspensions, or even expulsion from the YouTube Partner Program. However, YouTube plans to collaborate with creators to ensure they fully understand these new rules.

New removal request options

YouTube will also introduce a process allowing individuals to request the removal of AI-generated content featuring their likeness or voice without their permission. This includes AI-created deepfakes mimicking a person’s unique voice or appearance. Additionally, music artists can request takedowns of AI-generated music that imitates their singing or rapping style. When reviewing these requests, YouTube will consider factors like parody, public interest, and newsworthiness.

Improved content moderation with AI

YouTube already employs AI to assist human moderators in identifying and addressing abusive content at scale. The platform uses generative AI to broaden its training data, helping it quickly identify new types of threats and reduce exposure to harmful content.

Responsible development of new AI tools

In developing new AI tools for creators, YouTube is prioritising responsible innovation. The company is working on safeguards to prevent its AI systems from generating content that violates policies. This involves continuous learning and improvement through user feedback and testing against potential abuse.

New policy enforcement strategies

While specific enforcement details are yet to be revealed, YouTube may use human and automated methods. The platform could train its content moderation systems to detect AI-created media lacking proper disclosures. It might also conduct random audits of accounts uploading AI content, allowing users to report undisclosed AI material. Regardless of the approach, consistent enforcement will be crucial for establishing clear expectations and norms around these disclosures.

Looking ahead

YouTube is excited about the creative possibilities of AI but remains cautious about its risks. The platform is committed to working with creators to foster a safe, transparent, and beneficial AI-driven future. Creators are encouraged to stay informed about these evolving policies to maintain their accounts in good standing.

Hot this week

Garmin launches premium Connect+ plan to boost health and fitness tracking

Garmin introduces Connect+ with AI insights, advanced training tools, and social features to help users reach their health and fitness goals.

Evento Seguro simplifies insurance access for event organisers in Brazil

Evento Seguro by Chubb makes event insurance easier for Brazilian organisers through a digital platform by Sympla and discovermarket.

Chinese investor questions commercial future of humanoid robots

Chinese venture capitalist Allen Zhu questions the commercial potential of humanoid robots, sparking debate amid rising AI investment in China.

YouTube expands shopping affiliate programme in Singapore through Shopee partnership

YouTube teams up with Shopee to launch its Shopping affiliate programme in Singapore, giving creators new ways to monetise their content.

Huawei reports 38% revenue surge as smartphone sales soar

Despite US sanctions, Huaweiโ€™s consumer business revenue surged 38% in 2024, driven by strong smartphone sales and home-grown chip production.

YouTube expands shopping affiliate programme in Singapore through Shopee partnership

YouTube teams up with Shopee to launch its Shopping affiliate programme in Singapore, giving creators new ways to monetise their content.

Misconceptions about STEM careers continue to deter young women in Singapore

New research shows stereotypes and lack of support are deterring young women from STEM careers, posing a risk to Singaporeโ€™s innovation goals.

Synagie and HKT launch ShopHK to help Hong Kong brands expand into Southeast Asia

Synagie and HKT launch ShopHK, helping Hong Kong SMEs tap into Southeast Asia's booming US$600 billion e-commerce market.

Informatica introduces new AI features to boost cloud data integration and management

Informatica adds AI tools to simplify data integration and improve enterprise access to AI-ready data across its cloud platform.

Related Articles