Hot topics

Going elsewhere?

30.5 C
Singapore
26.7 C
Malaysia
37.7 C
Thailand
27.6 C
Philippines
27.4 C
Indonesia
13 C
Vietnam
38.8 C
Cambodia
36.3 C
Myanmar

Cybersecurity

ESET uncovers RansomHub links to rival gangs and highlights emerging EDR killer threats

ESET uncovers RansomHubโ€™s links to rival gangs and reveals its custom EDR killer, signalling new threats in the ransomware landscape.

China-aligned hacker group FamousSparrow resurfaces in cyberattacks

ESET finds China-linked hacker group FamousSparrow still active with upgraded tools, targeting institutions in the US, Mexico and Honduras.

Global tech leaders to explore the future of enterprise at ATxEnterprise 2025

ATxEnterprise 2025 in Singapore will bring together global leaders to explore AI, cybersecurity, and the future of enterprise technology.

Most consumers now back up their data, but cloud storage limits push shift to hybrid solutions

87% of people now back up their data, but cloud limits and rising costs are driving a shift to hybrid storage solutions.

RedCurl group linked to new ransomware strain in first documented attack

Bitdefender uncovers RedCurl's first ransomware campaign, revealing QWCrypt's unique tactics and the group's evolving cyber threat model.

Marketing

Adobe: Redefining digital marketing in APAC through AI and privacy-first personalisation

Discover how Adobe helps APAC brands tackle data privacy, localise content, and embrace AI-driven marketing in a cookieless future.

Adobe introduces AI agents to Experience Cloud to improve customer experience delivery

Adobe unveils AI-powered features in Experience Cloud to help businesses deliver personalised customer journeys and better digital performance.

Adobe introduces new Firefly updates to streamline brand content production at scale

Adobe expands Firefly with video, 3D and GenStudio integration, helping brands scale on-brand content production with ease.

WeChat mini-game advertising sees 113% increase, creating new opportunities for developers

WeChat mini-game ads grew 113% in 2024, opening major growth chances for developers aiming to scale in Chinaโ€™s fast-moving mobile game market.

Duolingoโ€™s Cybertruck stunt โ€˜killsโ€™ mascot Duo, and users canโ€™t get enough

Duolingoโ€™s marketing stunt claims its mascot, Duo the Owl, was hit by a Cybertruckโ€”boosting app engagement and sparking a viral campaign.

Southeast Asia

LinkedIn: How AI is reshaping hiring and workforce strategies in 2025

Discover how AI is transforming hiring and workforce strategies in 2025, from skills-based recruitment to internal mobility and continuous learning.

Kyberlife raises US$3 million to expand healthcare procurement in Southeast Asia

Singaporeโ€™s healthtech startup Kyberlife secures US$3 million to expand its digital procurement platform, streamlining healthcare supply chains in Southeast Asia.

ST Telemedia Global Data Centres gains NVIDIA AI certification to boost AI capabilities

ST Telemedia Global Data Centres has achieved certification under the NVIDIA DGX-Ready Data Center programme, boosting AI capabilities in Southeast Asia.

EduSpaze welcomes seven edtech startups in its 10th cohort to transform learning in Southeast Asia

EduSpaze welcomes seven edtech startups to its 10th cohort, focusing on AI-driven learning, job readiness, mental health, and workforce upskilling.

OPPO and Mobile Legends: Bang Bang launch biggest in-game event with 10,000 smartphones to be won

OPPO and MLBB launch their biggest in-game event, giving away 10,000 smartphones from 28 February to 1 April 2025.

Geek

Lego and Pokรฉmon Company announce long-awaited collaboration

Lego has partnered with The Pokรฉmon Company, and official Pokรฉmon Lego sets will be available in stores in 2026.

Crunchyroll announces cinema release dates for Demon Slayer: Kimetsu no Yaiba Infinity Castle

Crunchyroll announces cinema release dates for Demon Slayer: Kimetsu no Yaiba Infinity Castle, starting 14 August 2025 in Singapore and Malaysia.

Aetherdrift brings high-speed action to Magic: The Gathering fans

MTG's Aetherdrift brings high-speed action, new mechanics, and exclusive collectibles in an epic multiverse race starting 7 February.

Crunchyroll and Sony partners unveil anime adaptation of Ghost of Tsushima: Legends

Crunchyroll, Aniplex, and Sony partners reveal Ghost of Tsushima: Legends anime adaptation, set for a 2027 release exclusively on Crunchyroll.

Evangelion store marks two decades with new merchandise and an anniversary fair

Celebrate 20 years of EVANGELION with exclusive merchandise and special gifts at the anniversary fair, only at the EVANGELION STORE.

Hot topics

Going elsewhere?

30.5 C
Singapore
26.7 C
Malaysia
37.7 C
Thailand
27.6 C
Philippines
27.4 C
Indonesia
13 C
Vietnam
38.8 C
Cambodia
36.3 C
Myanmar

Cybersecurity

ESET uncovers RansomHub links to rival gangs and highlights emerging EDR killer threats

ESET uncovers RansomHubโ€™s links to rival gangs and reveals its custom EDR killer, signalling new threats in the ransomware landscape.

China-aligned hacker group FamousSparrow resurfaces in cyberattacks

ESET finds China-linked hacker group FamousSparrow still active with upgraded tools, targeting institutions in the US, Mexico and Honduras.

Global tech leaders to explore the future of enterprise at ATxEnterprise 2025

ATxEnterprise 2025 in Singapore will bring together global leaders to explore AI, cybersecurity, and the future of enterprise technology.

Most consumers now back up their data, but cloud storage limits push shift to hybrid solutions

87% of people now back up their data, but cloud limits and rising costs are driving a shift to hybrid storage solutions.

RedCurl group linked to new ransomware strain in first documented attack

Bitdefender uncovers RedCurl's first ransomware campaign, revealing QWCrypt's unique tactics and the group's evolving cyber threat model.

Marketing

Adobe: Redefining digital marketing in APAC through AI and privacy-first personalisation

Discover how Adobe helps APAC brands tackle data privacy, localise content, and embrace AI-driven marketing in a cookieless future.

Adobe introduces AI agents to Experience Cloud to improve customer experience delivery

Adobe unveils AI-powered features in Experience Cloud to help businesses deliver personalised customer journeys and better digital performance.

Adobe introduces new Firefly updates to streamline brand content production at scale

Adobe expands Firefly with video, 3D and GenStudio integration, helping brands scale on-brand content production with ease.

WeChat mini-game advertising sees 113% increase, creating new opportunities for developers

WeChat mini-game ads grew 113% in 2024, opening major growth chances for developers aiming to scale in Chinaโ€™s fast-moving mobile game market.

Duolingoโ€™s Cybertruck stunt โ€˜killsโ€™ mascot Duo, and users canโ€™t get enough

Duolingoโ€™s marketing stunt claims its mascot, Duo the Owl, was hit by a Cybertruckโ€”boosting app engagement and sparking a viral campaign.

Southeast Asia

LinkedIn: How AI is reshaping hiring and workforce strategies in 2025

Discover how AI is transforming hiring and workforce strategies in 2025, from skills-based recruitment to internal mobility and continuous learning.

Kyberlife raises US$3 million to expand healthcare procurement in Southeast Asia

Singaporeโ€™s healthtech startup Kyberlife secures US$3 million to expand its digital procurement platform, streamlining healthcare supply chains in Southeast Asia.

ST Telemedia Global Data Centres gains NVIDIA AI certification to boost AI capabilities

ST Telemedia Global Data Centres has achieved certification under the NVIDIA DGX-Ready Data Center programme, boosting AI capabilities in Southeast Asia.

EduSpaze welcomes seven edtech startups in its 10th cohort to transform learning in Southeast Asia

EduSpaze welcomes seven edtech startups to its 10th cohort, focusing on AI-driven learning, job readiness, mental health, and workforce upskilling.

OPPO and Mobile Legends: Bang Bang launch biggest in-game event with 10,000 smartphones to be won

OPPO and MLBB launch their biggest in-game event, giving away 10,000 smartphones from 28 February to 1 April 2025.

Geek

Lego and Pokรฉmon Company announce long-awaited collaboration

Lego has partnered with The Pokรฉmon Company, and official Pokรฉmon Lego sets will be available in stores in 2026.

Crunchyroll announces cinema release dates for Demon Slayer: Kimetsu no Yaiba Infinity Castle

Crunchyroll announces cinema release dates for Demon Slayer: Kimetsu no Yaiba Infinity Castle, starting 14 August 2025 in Singapore and Malaysia.

Aetherdrift brings high-speed action to Magic: The Gathering fans

MTG's Aetherdrift brings high-speed action, new mechanics, and exclusive collectibles in an epic multiverse race starting 7 February.

Crunchyroll and Sony partners unveil anime adaptation of Ghost of Tsushima: Legends

Crunchyroll, Aniplex, and Sony partners reveal Ghost of Tsushima: Legends anime adaptation, set for a 2027 release exclusively on Crunchyroll.

Evangelion store marks two decades with new merchandise and an anniversary fair

Celebrate 20 years of EVANGELION with exclusive merchandise and special gifts at the anniversary fair, only at the EVANGELION STORE.
Tuesday, 1 April 2025
30.5 C
Singapore
37.7 C
Thailand
27.4 C
Indonesia
27.6 C
Philippines

YouTube escalates the battle against ad blockers

Discover the latest in YouTube's intensified measures against ad blockers, the evolving tactics in the ad-blocking industry, and the implications for user experience and online advertising.

YouTube has intensified its fight against ad blockers, significantly altering the user experience on its platform. Visitors using ad blockers now face a limitation on video access, compelling them to either disable the ad blocker or subscribe to YouTube Premium for an uninterrupted experience.

The ongoing struggle between YouTube and ad blockers

This move by YouTube isnโ€™t sudden. The company, owned by Google, has been locked in a battle with ad-blocking software for some time. YouTube introduces new ad delivery methods, which ad blockers try to bypass. According to Ghostery, an ad- and tracker-blocking company, YouTube uses diverse techniques to evade ad blockers, such as embedding ads directly in videos or serving them from the same domain, outsmarting standard filters.

Strategies and challenges in ad blocking

Ghosteryโ€™s Krzysztof Modras points out that YouTube constantly works on ways to overcome ad blocking. Traditional methods like DNS and network filtering are losing effectiveness against YouTubeโ€™s tactics. The platform frequently updates its methods, requiring ad blockers to adjust almost daily. The upcoming Manifest V3 standard in Googleโ€™s Chrome browser will further complicate matters by restricting extension capabilities, necessitating frequent, time-consuming updates for ad blockers.

User response and the future of ad blocking

Users actively seek solutions, with Ghostery noting significant fluctuations in their appโ€™s installations and uninstalls. Currently, uBlock Origin still functions on YouTube, but this may change with YouTubeโ€™s script updates and the impending Manifest V3. Some ad blockers, like AdBlock Plus, choose not to circumvent YouTubeโ€™s restrictions, acknowledging the platformโ€™s monetisation rights. However, YouTubeโ€™s strict stance on ad blockers, deemed essential for supporting content creators, continues to spark debate.

Despite these hurdles, ad blockers might still impact YouTubeโ€™s advertising efficacy. If users disable ad blocking only on YouTube, the platform might find it challenging to target ads effectively due to limited user data from other sites.

An evolving battlefield

The dynamic between YouTube and ad blockers continually evolves, reflecting the complexities of online advertising and user preferences. YouTubeโ€™s dominant role in video sharing and web browsing makes its strategies especially influential. This ongoing conflict will likely shape the online advertising landscape and user experience.

Hot this week

Indiana Jones and the Great Circle launches on PS5 this April

Indiana Jones and the Great Circle arrives on PS5 on April 17, with digital pre-orders available now. New abilities and exclusive bonuses are included.

Fitbit users now have until 2026 to migrate to Google accounts

Fitbit users now have until February 2, 2026, to migrate their accounts to Google accounts or risk losing their data and service access.

OpenAI introduces powerful new image-creation features

OpenAI upgrades ChatGPT with GPT-4o, allowing advanced image generation and editing. The update enhances accuracy while addressing copyright concerns.

Apple has no plans for a small iPhone

Apple has no plans to make another iPhone Mini. Was it a missed opportunity, or was the compact iPhone just released at the wrong time?

Google Assistant to be phased out on Waze for iPhone

Waze is removing Google Assistant from iPhones due to issues and plans to upgrade with improved voice integration, possibly using Gemini.

This tiny and affordable device upgrades any speaker with Wi-Fi streaming and hi-res audio

The Atonemo Streamplayer is a tiny, affordable device that adds Wi-Fi streaming and hi-res audio support to any speaker with a 3.5mm aux port.

Apple prepares for M5 iPad Pro and MacBook Pro release

Apple is set to launch the M5 iPad Pro and MacBook Pro in late 2024, with the M6 models expected to introduce an in-house modem in 2027.

MacBook Pro design overhaul expected in 2026

Apple might release a long-awaited MacBook Pro redesign in 2026, with OLED screens, improved portability, and more features.

Chinese EV makers urged to expand globally despite tariff challenges

Chinese EV makers are urged to expand globally despite rising tariffs. Industry experts stress the need for overseas production and strategic partnerships.

Related Articles