Yamaha Corporation, globally acclaimed for its musical instruments, has partnered with Informatica to enhance its data handling capabilities. Informatica, a pioneer in AI-powered cloud data management, announced today that its Master Data Management (MDM) solution is set to streamline Yamaha’s vast data sources to foster innovation and boost customer engagement.
Harnessing data for customer excitement
Yamaha’s initiative, part of its “Make Waves” brand promise, aims to stir customer enthusiasm through innovative product designs. By integrating Informatica’s MDM, Yamaha plans to merge disparate data from over 200 systems worldwide, spanning product details, customer interactions, and financial records. This consolidation is expected to sharpen the company’s decision-making processes, ensuring that reliable, comprehensive data supports its growth and innovative endeavours.
“Yamaha is committed to creating products and services that resonate deeply with our customers and weโre always renewing our inspiration to deliver value to customers,” stated Yoshiaki Murakami, Assistant General Manager of the ERP Strategy Group, Information Systems Division at Yamaha Corporation. “Informaticaโs industry-proven, multi-cloud compatible solution with a dedicated engineering team and longstanding expertise are the deciding factors Yamaha has chosen to work with Informatica. This partnership empowers us to use trustworthy data insights so we can respond more quickly and accurately to shifting consumer needs and engage with our customers in more meaningful ways to gain their loyalty.”
A partnership driven by customer-centric values
Informatica’s commitment to enhancing customer experiences aligns with Yamaha’s customer-focused values. As Yamaha seeks to inspire customers through sound, Informatica supports this vision by enabling efficient data management that facilitates quick and informed business decisions, ultimately helping Yamaha connect more closely with its audience.
Taito Kozawa, Country Manager and President of Informatica Japan, expressed enthusiasm about the partnership, stating, “Like Yamaha, Informatica shares the common value of driving customer-centricity in whatever we build and deliver. As Yamaha aims to create excitement and inspire customers to bring their sound to life, Informatica is committed to helping customers like Yamaha to bring data to life through our AI-powered data management solutions.”
Through this strategic alliance, Yamaha is set to harness the power of AI to transform its global data into actionable insights, driving forward its mission to innovate and enhance customer satisfaction.
