Thai sportswear company Warrix has partnered with Salesforce to streamline internal communications and enhance collaboration using Slack.
Founded in 2013 by Wisan Wanasuksrisakul, Warrix quickly became known for producing Thailand’s National Football Team jerseys. The company blends Thai craftsmanship with a deep understanding of customer needs, enabling its expansion into various sectors, including science, health, and sports lifestyle products. As the company grew, Warrix faced challenges in tracking information and coordinating efforts across its expanding workforce, which led to inefficiencies in its operations.
Improving team collaboration and efficiency
To address these challenges, Warrix adopted Slack to integrate communication and work processes into a single platform. The change has had a significant impact on the company’s day-to-day operations, improving collaboration and efficiency across teams.
“Slack has transformed how we work. With a single, secure conversational interface, our employees across teams and locations can share critical information faster and collaborate more closely,” said Wisan Wanasuksrisakul, CEO of Warrix. “Slack’s ability to integrate seamlessly with other enterprise systems has also been a great asset in line with our vision to build scalable processes across the company.”
The transition to Slack has led to a noticeable reduction in time spent on meetings and email coordination, with Warrix reporting a 30% drop in time spent on these tasks. This change has been particularly beneficial for the Marketing and Sales teams, who regularly collaborate with other departments to track campaign progress and adjust strategies in real-time. With Slack in place, these processes have become much quicker and more efficient.
In addition to improving communication, Warrix has experienced better data management, which has had a positive effect on its customer communication efforts.
Collaboration with Salesforce and I&I Group
Warrix’s implementation of Slack was made possible through a collaboration with Salesforce and I&I Group (iiG), who helped assess the company’s needs and determine how Slack could integrate with its existing systems, such as its ERP and Data Hub. The teams worked together to ensure seamless collaboration across various platforms, with comprehensive training sessions for employees at all levels to ensure they could use Slack effectively.
“In today’s fast-paced business environment, efficient communication and cross-functional collaboration are key for business success. With Slack, Warrix is not only bringing employees and teams together in real-time but also streamlining complex workflows to drive greater productivity,” said Thitirat Tongtavorn, Country Leader of Salesforce Thailand. “We are excited to continue partnering with Warrix to enhance employee and customer experiences as they expand their business in Thailand and internationally.”
“We are proud to support Warrix in creating a cohesive communication platform for employees as part of the company’s transformation journey,” said Somchai Mekhasuwanroj, CEO of I&I Group Public Company Limited. “This project exemplifies our commitment to helping companies leverage technology to enhance their competitiveness and drive sustainable growth in the digital era, while underscoring our strong partnership with Salesforce.”
Looking ahead: AI for customer insights and support
Warrix is also looking to the future, focusing on a data-driven transformation project to overhaul its internal systems. As part of this initiative, the company plans to incorporate artificial intelligence (AI) into key business operations to help make data-driven decisions and automate routine tasks.
One of the key areas where Warrix sees AI having an impact is in analysing data from Slack communication channels to identify customer trends and preferences. The company is also developing an AI Chatbot for customer support, which will enable it to respond to customer queries more quickly and accurately.
