Friday, 4 April 2025
27.3 C
Singapore
31 C
Thailand
20.5 C
Indonesia
28.1 C
Philippines

The rise of TikTok: How this video-sharing app is rewriting the world?

Social media apps continued to grow in the past few years, and TikTok is the latest example. With more than 2 billion all-time downloads, TikTok is one of the most popular apps right now, and that’s because it’s bringing in a creative set of ideas. The app itself is becoming an internet culture staple, and it […]

Social media apps continued to grow in the past few years, and TikTok is the latest example. With more than 2 billion all-time downloads, TikTok is one of the most popular apps right now, and that’s because it’s bringing in a creative set of ideas. The app itself is becoming an internet culture staple, and it brings in social interaction features for Gen Z users. 

Why is TikTok so popular?

Maybe the best thing about TikTok is its ease of use. The app itself has short-form videos, and users can quickly enter in all sorts of viral challenges. You can start dancing, showcase your comedic ideas, lip sync to music, and try out all kinds of cool things. It’s a mainstream tool that focuses a lot on interaction. While other social media apps are staler, this one is all about bringing something a bit more creative to the table. Adding something like that does make a huge difference, and people are obviously connecting with it a lot faster.

The platform managed to grow, especially during the pandemic, because it allows people to express themselves. The quarantine ended up limiting a lot of people in regards to what they say and what they can do. Thankfully, something like TikTok was there to help reconnect people and talk with one another. Teens primarily use it since 41% of the user base is between 16 and 24. This is a demographic that enjoys going out and interacting with one another, which helps push things to the next level.

How much time are people spending on TikTok every day?

Even though the TikTok videos are short, people are spending a lot of time on the platform every day. The average user will spend roughly 52 minutes per day in the app, more than the average for Facebook or even Twitter. Plus, 9 out of 10 TikTok users are opening the app more than once every day.

It brings a lot of creativity

TikTok allows people to be more creative, to showcase their ideas without a lot of restrictions. The short video format opens up a whole lot of exciting features. Plus, there are no limitations; you can generate a large audience here and monetize it. That’s why there are a lot of influencers on the platform at this time.

One thing is sure, TikTok continues to expand every day, and only a few things seem to stop it. India keeps on banning TikTok, and the US is said to do that too. Despite all the recent challenges, TikTok continues to have a strong year thanks to the pandemic. It’s one of the few apps that managed to acquire a lot of growth in 2020, considering the worldwide situation. This phenomenon really goes to show that innovation and a simple way for people to connect can make a huge difference. 

Hot this week

Exabeam introduces Nova, an agentic AI that boosts cybersecurity operations

Exabeam unveils Nova, a proactive AI agent that boosts security team productivity and reduces incident investigation time by over 50%.

Most APAC developers now view AI agents as vital to software development

Over four in five APAC developers believe AI agents are becoming as essential to app development as traditional software tools.

Chinese investor questions commercial future of humanoid robots

Chinese venture capitalist Allen Zhu questions the commercial potential of humanoid robots, sparking debate amid rising AI investment in China.

NVIDIA Blackwell platform sets new performance benchmark in MLPerf Inference v5.0

NVIDIAโ€™s GB200 NVL72 sets a new benchmark in MLPerf Inference v5.0 with 30x token throughput, leading AI factory performance.

Evento Seguro simplifies insurance access for event organisers in Brazil

Evento Seguro by Chubb makes event insurance easier for Brazilian organisers through a digital platform by Sympla and discovermarket.

Spotify introduces AI-powered ads and programmatic ad buying

Spotify unveils AI-powered ads and the Spotify Ad Exchange, making it easier for advertisers to reach Gen Z listeners with real-time bidding.

YouTube expands shopping affiliate programme in Singapore through Shopee partnership

YouTube teams up with Shopee to launch its Shopping affiliate programme in Singapore, giving creators new ways to monetise their content.

Misconceptions about STEM careers continue to deter young women in Singapore

New research shows stereotypes and lack of support are deterring young women from STEM careers, posing a risk to Singaporeโ€™s innovation goals.

Synagie and HKT launch ShopHK to help Hong Kong brands expand into Southeast Asia

Synagie and HKT launch ShopHK, helping Hong Kong SMEs tap into Southeast Asia's booming US$600 billion e-commerce market.

Related Articles