The Google Maps pin scam: A new threat to your Google Business Profile

You need to be aware of a new scam in the world of Google Maps and Google Business Profiles. Competitors are using a simple method to move your Google Maps pin to a different location, which can harm your rankings and impact your business.

How does the scam work?

This scam has been affecting many Google Business Profile listings for several months. It’s surprisingly easy for scammers to make this change using the “Suggest an edit” feature on a Google Business Profile. They edit the map location, and when the Map pin is moved to a new spot, Google thinks your business has relocated. This can cause your rankings to drop significantly.

Why is this a problem for you?

One of the most significant issues with this scam is that Google does not notify the owners or managers of the Google Business Profile when the Map pin is moved. If you are actively looking for this change, you might only realise why your calls and customer visits have decreased. If you monitor your Google Business Profile rankings, you may need clarification on the sudden drop in your position.

If this scam has targeted you, you can’t simply go into your Google Business Profile and move the pin back to the correct location. Many who try to fix the pin position themselves end up with a Google Business Profile suspension, which only adds to the problem.

How to fix the issue

Currently, the best way to resolve this issue is to log into Google with an email address not connected to any Google Business Profile. Here are the steps to follow:

1. Search for your business listing on Google Maps.
2. Click the “Suggest an edit” button on your Google Business Profile.
3. Select “Change Name or Other Details.”
4. Choose “Edit map location.”
5. Drag the map until the pin is in the correct location.
6. Click “Save.”

It’s essential to regularly check your Google Business Profile for any changes made by others. This can help you stay on top of unauthorised edits and ensure your business information remains accurate. By staying vigilant, you can protect your business from the adverse effects of this scam.