As we enter 2019, the digital marketing landscape that encompasses SEO, search and display advertising, social media, content marketing, and more is witnessing a dramatic shift.
Putting digital marketing plan into motion without a previously-devised strategy could lead to failure for not considering all aspects that could impact your plan. When developing a digital marketing plan, you have to include every component, such as determining your business objectives, target audience (buyer persona), and an adequate value proposition.
Infusionsoft has created this infographic to share their marketing process essentials and what every small business needs to know about sales and marketing.