If you wonder if email marketing is still useful and you need to invest your time and effort in it, we have the answer for you, and it is — yes. This is still one of the best ways to communicate with your clients and is a powerful digital marketing technique. Social media, SMS communication, ads, and the other digital marketing activities you can try are very beneficial as well, but still, email marketing shouldn't be neglected.
People are usually checking their mailboxes at least a couple of times a day, and if you send them a highly personalized message that will grab their attention, you can increase your sales by a lot. Email marketing is considered the most cost-effective marketing activity with still excellent conversion rates. However, for it to be successful, you need a powerful emailing tool that you can use. The right emailing software will give you so many possibilities to create the perfect content for your receivers and give you better chances to increase your return on investment. This article will introduce you to some of the best email marketing software for 2022 and everything you need to know about them.
The best email marketing software for 2022
Email marketing is so much more than just collecting email addresses in a spreadsheet and then sending them a plain text email. You will need an emailing software that will help you manage this emailing list, create and personalize your emails, send them, track their performance, and much more. Luckily there are so many software solutions that can help you to choose from. Keep reading to learn more about some of the best email marketing software for 2022.
Mailchimp
Mailchimp is a cloud-based email software that is just perfect for marketing emails. You can create highly personalized emails and ensure that your recipients receive the perfect content. The drag-and-drop editor is very easy to use, and you don't need any technical skills and knowledge. Also, you can take advantage of many templates and stock images ready to use.
Functionalities like automation, segmentation, scheduling, and more are very useful for any digital marketer. Mailchimp offers very detailed stats that are updated in real-time, so you would know what is happening with your email campaigns at any point. Based on that, you can improve them even more. This solution is perfect for you if you would like to use also templates for postcards, landing pages, SMS, social media, and more all in one place.
The pricing starts from $11 for an unlimited number of emails sent to up to 500 subscribers. If you have more recipients, you will have to get one of the higher packages. You can also take advantage of the Free plan, which allows you to send up to 10,000 emails to up to 2,000 contacts.
Mailjet
Mailjet is another emailing software perfect for people without a lot of technical skills. You can use it for marketing and transactional emails created with a powerful drag-and-drop editor. Functionalities like A/B testing, sub-accounts, real-time collaboration, and others make Mailjet an excellent choice for teams that want to work together.
Mailjet will show you detailed statistics for the performance of your emailing. You will see anything you would like, from delivery rate to spam rate and more. You can take advantage of options like SMTP, API, SMS, and others. Managing your email list has never been easier, and the tool has very detailed and helpful documentation that will answer any of your questions.
You can try out the Free plan, where you will be allowed to send up to 200 emails per day to an unlimited number of contacts. Their paid plans start from 15,000 emails per month, and depending on the functionalities you would like, you will have to choose between Essential (starting from $15 per month) and Premium plans (starting from $25 per month).
HubSpot
HubSpot Email Marketing is perfect for businesses already using HubSpot because of the, as you would expect, great integration. It also offers a drag-and-drop editor with personalization options. You can segment your emails based on several variables that can be taken from the HubSpot CRM.
You can use a variety of templates or create something from scratch. Use A/B testing to determine which design works better. A free plan is available with 2,000 emails per month, but if you want to send anything more, you should get the Starter pack for $50 per month for up to 1,000 marketing contacts. If you need more functionalities, you can go for the Professional or Enterprise plan.
Sendinblue
Sendinblue is very similar to Mailchimp and Mailjet. It includes many useful features like drag and drop editor, automation, segmentation, A/B testing, and more. You can upload contact lists, check them, and keep them updated. The stats are very detailed, and this is because one of the main goals of Sendinblue is to help you improve your deliverability as much as possible.
This solution is well known for its good transactional emailing options. You can also use SMS, CRM, landing pages, forms, and much more with Sendinblue. They have a Free plan that will allow you to send up to 300 emails per day. Then their paid plans start from $25 per month for 20,000 emails. Depending on the features you want to use, you can get either Lite or Premium plan.
Mailgun
Mailgun is a more technical solution that is not perfect for every digital marketer, but it will give you a lot of options if you know how to use SMTP and RESTful API. It is ideal for transactional emails and big senders who need many emails per day. It is a very reliable emailing software with great deliverability rates.
You can take advantage of an email validation feature that will point out if there are invalid or suspicious emails in your list. The statistics are also very detailed, and you can perform in-depth analysis based on them. You can start for free for up to 5,000 emails per month, but this is limited to up to 3 months. If you want more features, you can get the Foundation plan starting from $35 per month for up to 50,000 per month. Or, if you want more features, you can get the Growth or Scale plans. The great thing about Mailgun is that it is a pay-as-you-go service that you will pay only $0.80 per 1000 additional emails.
Wrapping up
Choosing an emailing solution is not an easy task because you have to make sure it is a partner to help you achieve your goals. If used right, email marketing can bring you a lot of benefits like a better engagement rate, improved customer loyalty, better conversations, and more. Make sure to choose software that offers you all the functionalities you would like to use. Compare the prices and choose the one that fits you best. Then create personalized content that will be intriguing for your customers and grab their attention. If you do everything right, you will see great results very quickly.
