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Tag: Google Analytics

Google Analytics 4 (GA4) Part 3: Migration & reporting

Our tools must adapt and progress as we navigate the evolving digital landscapes. One such pivotal change is Google's...

Google Analytics 4 (GA4) Part 2: How to use & key features

The introduction of Google Analytics 4 (GA4) has ushered in a new era for digital marketers. With a reimagined...

Google Analytics 4 (GA4) Part 1: Introduction & setting up

The realm of digital marketing has been rocked again with Google's recent change. Google retired Universal Analytics in June...