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Tag: Google Ads

Google Ads criticised for automatic broad match changes

Google Ads is being criticised for automatic broad match changes, sparking concerns over wasted ad spend. Stay alert to protect campaign performance.

How Google’s shift from continuous scroll could impact online reputation management

Google's return to pagination impacts online reputation management; here's how to adapt and keep your brand in a positive light.

Google Ads API v17_1 introduces powerful new tools and updates

Discover the new features in Google Ads API v17_1, offering improved control, insights, and flexibility for advertisers and developers.

A Google glitch sparks concerns over data privacy and transparency

Google reporting glitch sparks advertiser concerns about data privacy, feed security, and transparency, demanding better safeguards and explanations.

Google Ads outage reveals competitor data, causing privacy concerns

The Google Ads outage exposed competitor data, raising privacy concerns. Advertisers are advised to exercise caution until the issue is resolved.

Google adds parking lots to Maps and live reporting for Waze

Google Maps adds a parking feature, and Waze introduces live reporting and locks screen navigation for a smoother driving experience.

Google Ads introduces the tCPA Insight Box for Demand Gen campaigns

Discover Google Ads' new tCPA Insight Box for Demand Gen campaigns to optimise ad spend and improve campaign performance.

Integral Ad Science expands brand safety and suitability measurement for YouTube

Integral Ad Science broadens YouTube ad safety with updates for Performance Max and Demand Gen, ensuring global coverage and data-driven insights.

The Arc browser’s Windows launch is under siege by hackers in a devastating malware campaign

Hackers exploit the Arc browser's Windows launch with a malvertising campaign, tricking users into downloading malware instead of using the browser.

Google adds biometric verification to the Play Store for enhanced security

Enhance Play Store security with biometric verification. Use fingerprint or facial recognition for purchases.

Google to discontinue customizers for text ads

Google Ads discontinues ad customizers for text ads. Transition to responsive search ads for better ad customization and performance.

Google Ads introduce “Solutions” for easier campaign management

"Solutions", the new feature from Google Ads, simplifies campaign management with customisable automation, catering to advertisers.