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Tag: Digital Marketing

FTC orders Sitejabber to halt misleading product reviews

FTC orders Sitejabber to halt using misleading reviews; claims point-of-sale surveys were misrepresented as actual product experience.

Redefining SEO: How training search engines is shaping the future of digital content

Explore how SEO evolves in the AI age, shifting from "optimisation" to "training" search engines for better digital content relevance.

Direct mail emerges as the leading tool for audience targeting

Direct mail's precise targeting boosts campaign effectiveness and integrates smoothly with digital strategies, becoming a top marketer advantage.

Ayudante acquires Singapore-based Sparkline, boosting tech investment

Ayudante's acquisition of Sparkline marks a pivotal development in Singapore's tech start-up ecosystem, promising increased global investments and regional growth.

Google clarifies its communication strategy in search updates

Explore why Google selectively communicates about its search updates and how understanding this can aid your long-term SEO strategy.

LinkedIn introduces dynamic UTM parameters for enhanced campaign tracking

LinkedIn's new dynamic UTM parameters can revolutionize your campaign tracking with enhanced privacy and user-friendliness.

The secrets to mastering TikTok SEO for greater reach

In a short span of time, TikTok has transformed from a fledgling app into a behemoth of the digital...

Microsoft Advertising enhances alert system for ad policy violations

Microsoft Advertising introduces faster email alerts for ad policy violations, providing detailed insights and suggesting an increase in non-compliance incidents.

TikTok enhances campaign tracking with Rockerbox partnership

TikTok partners with Rockerbox to enhance campaign tracking, offering businesses deeper insights into customer journeys and improved analytics for effective marketing strategies.

Google’s Performance Max gets a boost with new “Search Themes” feature

Google introduces a new "Search Themes" feature for Performance Max campaigns, offering advertisers more control and enabling the AI to identify more relevant ad placements.

Microsoft Advertising shares marketing guide for the festive season

Explore Microsoft Advertising's guide for optimising holiday campaigns, emphasising early planning, October clicks, and varied ad strategies.

Six notable updates from Microsoft Advertising on Audience Ads

Explore six updates from Microsoft Advertising on Audience Ads for optimised budgets, expanded audience reach, and diversified ad options.