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Tag: Data Analytics

AI-driven data growth to boost demand for cloud storage, says Seagate survey

AI adoption drives data storage growth, with 53% of Singapore firms expecting cloud storage needs to double by 2028, says Seagate survey.

Twilio leads in the 2024-2025 IDC MarketScape for B2C customer data platforms

Discover why Twilio Segment leads in the IDC MarketScape for B2C Customer Data Platforms, featuring innovative AI and data management solutions.

The evolving role of AI in consumer electronics and enterprise solutions

Explore how AI is transforming both consumer electronics and enterprise solutions, highlighting the symbiotic relationship that drives innovation and efficiency across sectors.

Elastic revolutionises SIEM with AI-driven analytics

Elastic revolutionises SIEM with its new AI-driven security analytics, enabling SOCs to prioritise attacks efficiently and enhance their operational response.

LinkedIn introduces dynamic UTM parameters for enhanced campaign tracking

LinkedIn's new dynamic UTM parameters can revolutionize your campaign tracking with enhanced privacy and user-friendliness.

The role of AI and automation in shaping modern customer experiences

Explore how AI and automation are revolutionising customer service, enhancing efficiency, personalisation, and real-time interactions for transformative customer experiences.

Google Analytics 4 (GA4) Part 3: Migration & reporting

Our tools must adapt and progress as we navigate the evolving digital landscapes. One such pivotal change is Google's...

Google Analytics 4 (GA4) Part 2: How to use & key features

The introduction of Google Analytics 4 (GA4) has ushered in a new era for digital marketers. With a reimagined...

Google Analytics 4 (GA4) Part 1: Introduction & setting up

The realm of digital marketing has been rocked again with Google's recent change. Google retired Universal Analytics in June...

Revolutionising the customer journey: The interplay of human ingenuity, technological innovations, and data intelligence

Imagine a world where every interaction with a business is frictionless, personalised, and meaningful. It's an environment where every...

Harnessing big data in strategic marketing and insights for business leaders

Explore how harnessing big data can empower your strategic marketing efforts, personalise customer experiences, and equip business leaders with deep insights to drive growth and success in the digital economy.

What is data analytics? The difference between data science vs. big data vs. data analytics

In this article, we will explain to you in detail what data analytics is and everything you need to know about it.