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Tag: Customer Centricity

Revolutionising the customer journey: The interplay of human ingenuity, technological innovations, and data intelligence

Imagine a world where every interaction with a business is frictionless, personalised, and meaningful. It's an environment where every...

Marketing foresight, planning, and preparation: Battling unprecedented crisis through a customer-centric transformation

Use foresight as a way for you to prepare for the future in a structured and well-thought way

Doing more with less: Building a business case for customer-centric investments

Adopting customer-centricity and investing in it might be challenging, but it will be much easier with the right business case