Sunday, 22 December 2024
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Tag: Campaigns

Judge permits Musk’s US$1 million voter giveaways despite legal challenge

Judge allows Elon Musk's PAC to continue US$1 million giveaways despite claims of deceptive practices.

Meta introduces updated brand safety controls for advertisers

Meta launches updated safety controls for advertisers, allowing them to manage comments, block profiles, and work with partners for better ad placement.

Direct mail emerges as the leading tool for audience targeting

Direct mail's precise targeting boosts campaign effectiveness and integrates smoothly with digital strategies, becoming a top marketer advantage.

Google Ads API v17_1 introduces powerful new tools and updates

Discover the new features in Google Ads API v17_1, offering improved control, insights, and flexibility for advertisers and developers.

Google transitions from Smart Campaigns to Performance Max

Google integrates Smart Campaigns into Performance Max, signalling a shift to AI-driven advertising solutions.

Google introduces enhanced reporting and AI tools for advertisers

Google is rolling out new PMax reporting and AI tools to enhance ad creation and transparency, helping advertisers create more effective ads.

Google backtracks on blocking third-party cookies

Google reversed its plan to block third-party cookies and is discussing a new path with regulators, leaving advertisers and consumers waiting.

New feature: Microsoft Advertising introduces brand lists for Performance Max

Microsoft Ads launches brand lists for PMax campaigns, offering better control over ad placements and brand safety for advertisers.

Meta introduces event coverage stats for advertisers

Meta's new event coverage feature in the Conversions API helps advertisers understand data transmission, improving ad targeting and performance.

Google updates the rules for synthetic content in political ads

Google updates its political content policy, requiring clear disclosure of synthetic or digitally altered content in election ads to combat misinformation.

B2B audience targeting: Meta ads as a LinkedIn alternative

Reach ideal B2B customers on Meta Ads for a fraction of LinkedIn's cost. Use these ad creative and targeting strategies.

Toyota’s ‘born to roam’ campaign stopped by ASA for promoting off-road driving

The ASA bans Toyota's 'Born to Roam' ad campaign for encouraging off-road driving, a first in environmental advertising rulings, emphasising the importance of responsible environmental messaging.