Wednesday, 18 December 2024
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Tag: Advertising

Microsoft ends Skype credits and phone numbers in favour of subscriptions

Microsoft is discontinuing Skype Credits and Numbers and urging users to adopt subscriptions as it shifts focus from pay-as-you-go features.

ChatGPT targets 1 billion users with ads and data centre investments

ChatGPT aims to reach 1 billion users in 2025 by investing in data centres and exploring advertising strategies for future growth.

IAS expands into China to offer advanced measurement solutions for global advertisers

IAS expands to China, offering IVT, fraud, and brand safety solutions for advertisers, further strengthening its APAC presence in digital advertising.

Judge permits Musk’s US$1 million voter giveaways despite legal challenge

Judge allows Elon Musk's PAC to continue US$1 million giveaways despite claims of deceptive practices.

Meta introduces AI-edited video ads for Facebook and Instagram

Meta is testing AI-powered video editing tools for Facebook and Instagram ads, which will allow advertisers to animate images and expand video borders.

New California law to clarify digital media ownership for consumers

Starting in 2025, California law will force digital companies to clearly state when consumers are buying a license, not ownership, for digital content.

Yelp takes Google to court over alleged antitrust violations

Yelp files an antitrust lawsuit against Google, alleging unfair local search practices that harm competition and degrade service quality.

Google Ads API v17_1 introduces powerful new tools and updates

Discover the new features in Google Ads API v17_1, offering improved control, insights, and flexibility for advertisers and developers.

Google transitions from Smart Campaigns to Performance Max

Google integrates Smart Campaigns into Performance Max, signalling a shift to AI-driven advertising solutions.

Google was found guilty of maintaining an illegal monopoly

A federal judge ruled that Google violated antitrust law, marking a significant victory for the DOJ and setting a precedent for future tech monopoly cases.

Don Lemon files a lawsuit against Elon Musk and X over show cancellation

Don Lemon sues Elon Musk and X for abruptly cancelling his show, alleging fraud and breach of contract. 

Google Ads outage reveals competitor data, causing privacy concerns

The Google Ads outage exposed competitor data, raising privacy concerns. Advertisers are advised to exercise caution until the issue is resolved.