Sunday, 17 November 2024
26.7 C
Singapore

Tag: Advertising

Judge permits Musk’s US$1 million voter giveaways despite legal challenge

Judge allows Elon Musk's PAC to continue US$1 million giveaways despite claims of deceptive practices.

Meta introduces AI-edited video ads for Facebook and Instagram

Meta is testing AI-powered video editing tools for Facebook and Instagram ads, which will allow advertisers to animate images and expand video borders.

New California law to clarify digital media ownership for consumers

Starting in 2025, California law will force digital companies to clearly state when consumers are buying a license, not ownership, for digital content.

Yelp takes Google to court over alleged antitrust violations

Yelp files an antitrust lawsuit against Google, alleging unfair local search practices that harm competition and degrade service quality.

Google Ads API v17_1 introduces powerful new tools and updates

Discover the new features in Google Ads API v17_1, offering improved control, insights, and flexibility for advertisers and developers.

Google transitions from Smart Campaigns to Performance Max

Google integrates Smart Campaigns into Performance Max, signalling a shift to AI-driven advertising solutions.

Google was found guilty of maintaining an illegal monopoly

A federal judge ruled that Google violated antitrust law, marking a significant victory for the DOJ and setting a precedent for future tech monopoly cases.

Don Lemon files a lawsuit against Elon Musk and X over show cancellation

Don Lemon sues Elon Musk and X for abruptly cancelling his show, alleging fraud and breach of contract. 

Google Ads outage reveals competitor data, causing privacy concerns

The Google Ads outage exposed competitor data, raising privacy concerns. Advertisers are advised to exercise caution until the issue is resolved.

X reveals record engagement for the Olympics, hoping to boost ad revenue

X celebrates record-high engagement for the Olympics, offering ad opportunities despite recent revenue declines and challenges.

IAS expands mobile support for pioneering Quality Attention product

IAS enhances its Quality Attention product with mobile in-app support, elevating ad campaign effectiveness through refined attention measurement and machine learning.

Perplexity introduces a new ad revenue sharing programme for publishers

Perplexity launches an ad revenue sharing programme for publishers, addressing plagiarism concerns and setting a new standard for AI content partnerships.