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Susan Kare unveils new collection of Mac-inspired icons

Apple designer Susan Kare, in collaboration with Asprey Studio, unveils 32 new Mac-inspired physical icons in the limited-edition Esc Keys collection.

You may know Susan Kare as the artist behind some of Appleโ€™s most iconic digital images, but now sheโ€™s bringing her signature style into the real world. Kare has released a new collection of 32 retro-inspired icons, which arenโ€™t just for your screen. Instead, the โ€œEsc Keysโ€ collection, created in collaboration with Asprey Studio, features mechanical keyboard keycaps and wearable pendants, each adorned with an 8-bit pixel art illustration.

The collection showcases a variety of designs, including a dog, a plant, an envelope, and a coffee cup. Though these icons are brand new, their style will be instantly familiar to those who have followed Kareโ€™s work. As the designer responsible for much of the original Macintosh operating systemโ€™s iconography, she created the famous โ€œHappy Macโ€ startup icon and the floppy disk file save symbol that became a staple of early computing.

More than just decorative pieces

Kare and Asprey Studio founder Alastair Walker shared with Fast Company that โ€œthereโ€™s hidden meaningโ€ behind each new design. The icons represent activities people can enjoy while stepping away from their keyboards. Whether grabbing a coffee, walking with a dog, or sending a handwritten letter, the collection reminds people of the world beyond their screens.

Each piece in the Esc Keys collection is made from silver or gold-coated silver and is available as a limited edition. Depending on the icon, only 30 to 120 pieces will be produced. As expected, these unique designs come with a premium price tag. The silver keyboard keycaps start at US$650, while the gold vermeil pendantsโ€”crafted from solid silver coated in a layer of goldโ€”can cost as much as US$2,064. For those looking for an even more exclusive option, solid gold versions are available upon request. Each purchase also includes a blockchain-inscribed digital artwork to verify ownership and provenance.

Honouring Appleโ€™s design legacy

This isnโ€™t the first time Kare has paid tribute to her computing roots. Prints of her original Macintosh designs are available on her website, offering fans a way to own a piece of tech history. In 2014, she also sold hand-painted Jolly Roger pirate flagsโ€”an homage to the one she originally painted for Appleโ€™s office in 1983โ€”fetching up to US$2,500 each.

With the release of the Esc Keys collection, Kare continues bridging the gap between digital art and physical design. Whether youโ€™re a longtime Apple enthusiast or just love pixel art, these pieces are a stylish reminder of the early days of personal computing.

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