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Strategic AI investments give businesses a competitive edge

AI investment drives innovation and efficiency, with businesses gaining a competitive edge through strategic leadership and long-term integration.

New research has revealed that Artificial Intelligence (AI) is transforming how businesses operate, and those committed to adopting AI strategically are positioning themselves for lasting success.

A recent report from Unisys highlights that companies with structured AI strategies, robust leadership, and a long-term focus are navigating the competitive landscape more effectively. AI is no longer just a buzzword; it’s becoming a core part of many companies’ strategic plans, with 93% of executives acknowledging that leveraging AI is crucial to staying ahead in their industries.

How AI leadership saves time and drives efficiency

The study underscores the importance of leadership in AI adoption. According to the report, 86% of companies with a Chief AI Officer have reported significant time savings in their operations. This role ensures that AI implementation is prioritised and aligned with the company’s goals, enabling better results in less time.

Additionally, 89% of brand executives anticipate their AI use will increase in the coming year. This growing enthusiasm signals widespread recognition of AI’s potential to enhance efficiency, foster innovation, and differentiate businesses in competitive markets.

AI as a long-term investment

The research also illuminates how companies view AI as a long-term asset rather than a passing trend. Nearly three-quarters of executives consider AI a reliable source of actionable insights, indicating a commitment to maintaining its role in business beyond immediate projects.

One of the standout findings is that 30% of businesses with AI as a core part of their strategy report a noticeable competitive edge. This highlights that organisations with a clear vision for AI integration are reaping the rewards in terms of innovation and market position.

Approximately 60% of organisations plan to diversify their AI investments across multiple projects. By embedding AI into various areas of their operations, companies aim to ensure its impact extends beyond isolated use cases, solidifying AI as a crucial component of their overall strategy.

The path to maximising AI impact

AI is a powerful problem-solving tool that can address routine tasks and complex challenges. Brett Barton, Vice President and Global AI Practice Leader at Unisys advises businesses to approach AI with a clear strategy.

“Executives seeking a return on their AI investments should understand that AI is designed to help solve problems – from mundane tasks to complex challenges,” Barton explained. “With the right strategy, focus, and use case, organisations deploying AI will thrive and maximise their impact in competitive markets.”

As AI adoption continues to rise, companies with a forward-thinking approach are setting the pace, demonstrating that strategic investment in AI is no longer optional but essential for sustained success.

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