While conversion rates are often discussed for e-commerce sites, it's a concept that is vital to everybody who cares about the value of design projects. Conversions don't necessarily have to be sales, but it can be any key performance indicator (KPI) that matters for your business.
The team from Branex share their quick tips for success in this infographic.
Here's a quick summary:
- Keep it simple
- Craft persuasive copy
- Use contrasting colors
- Use multimedia
- Only ask for information you really need
- Remove navigation menu
- Keep testing
