Wednesday, 2 April 2025
27.8 C
Singapore
31.2 C
Thailand
20.5 C
Indonesia
26.8 C
Philippines

SEA eSports talent and media firm venturing to Vietnam in 2021

Video games have always been a massive thing in Southeast Asia. In fact, market research firm Niko Partners predicts that Southeast Asia’s revenue for PC and mobile games alone is going to grow to US$8.3 billion by 2023. As such, it’s not too surprising that several eSports companies are being born in the region. Ampverse being one […]

Video games have always been a massive thing in Southeast Asia. In fact, market research firm Niko Partners predicts that Southeast Asia’s revenue for PC and mobile games alone is going to grow to US$8.3 billion by 2023. As such, it’s not too surprising that several eSports companies are being born in the region. Ampverse being one of them.

Who is Ampverse?

Ampverse is an eSports talent and media firm that covers events and connects brands with promising eSports players in the region for various advertising opportunities. They work with a lot of big names like Samsung, Garnier, Shell, and Tesco Lotus. Ampverse didn’t start as an eSports firm. When they launched in 2019, they were an influencer management firm. They offered companies the opportunity to market their products using well-known internet names. But Ampverse saw an untapped marketing opportunity in the eSports market, so they shifted their priorities two months into their operations.

“We have partnered with over 200 influencers across a range of campaigns that resulted in 80% of customers being repeat buyers, says co-founder and chief commercial officer of Ampverse, Charlie Baillie. “This serves as proof that despite being new, gaming is a great channel for brands to start investing in.”

They mostly operate in Thailand, but they have plans to enter Vietnam in 2021, should it be safe to travel again.

Vietnam and eSports

Southeast Asia has a group called the “Big Six,” which comprises six countries that account for 99% of the region’s eSports revenue. Vietnam is one of them. Indeed, according to information about Vietnam on ExpatBets, the country is one of Southeast Asia’s fastest-growing economies. And while this is mainly due to private ownership in commerce and agriculture, eSports also plays a significant role. Digital entertainment solutions company Appota reports that the number of eSports players in Vietnam rose to 26 million last year. This is a significant amount, considering how there are around 32.8 million gamers in total in the country.

Plus, Vietnamese eSports players do very well in international tournaments. In 2018, Vietnam won second prize at the PUBG Southeast Asia Championship. In the same year, they also snagged the bronze medal in the 18th Asian Games, which featured titles like Arena of Valor, Pro Evolution Soccer, and Clash Royale. Plus, in last year’s Southeast Asian Games, Vietnam won three bronze medals in the eSports category.

With so many promising players and a robust gaming community, there’s no better place for Ampverse to expand to.

 Other projects by Ampverse

Aside from Vietnam, Ampverse has also begun the process of entering the Myanmar eSports market this year. They’re also eying Indonesia as a probable venture after Vietnam. Furthermore, the eSports firm is working on a talent recognition software platform to connect eSports players with brands.

eSports is a thriving market in the Southeast, and companies like Ampverse make the industry flourish more than ever. If you’re interested in moving into the profession, take a look at some of the best eSports titles of 2020 to help you get started.

Hot this week

RedCurl group linked to new ransomware strain in first documented attack

Bitdefender uncovers RedCurl's first ransomware campaign, revealing QWCrypt's unique tactics and the group's evolving cyber threat model.

Instagram introduces new speed-up feature for Reels

Instagram now lets you watch Reels at double speed, just like TikTok. The new feature helps you get through longer videos faster and easier.

Mobvistaโ€™s XMP and AdsPolar recognised as Meta AdTech Business Partners

Mobvistaโ€™s XMP and AdsPolar gain Meta AdTech Partner status, giving users early access to tools, insights, and expert campaign support.

Xbox titles lead PlayStation Store preorders

Xbox games dominate PS5 preorders, with Indiana Jones and Forza Horizon 5 leading sales, proving Microsoft's strategy works.

OpenAI pauses free GPT-4o image generation after viral Studio Ghibli trend

OpenAI halts free GPT-4o image generation after viral Studio Ghibli trend raises legal concerns, leaving paid users with continued access.

These robot vacuums are getting smarter with Apple Home support

Appleโ€™s iOS 18.4 update adds Matter support for robot vacuums, enabling control via Apple Home. Roborock, iRobot, and Ecovacs are updating their devices.

Gmail introduces easier encryption for business emails

Google introduces a new encryption model for Gmail, making it easier for businesses to send secure emails without special software or certificates.

Nothing Phone (3a) Pro review: A mid-range marvel with standout zoom

Nothing Phone (3a) Pro blends standout design, powerful zoom camera, and smart features, making it a top choice in the mid-range segment.

Vivo challenges iPhone 16 Pro Max with X200 Ultraโ€™s video stability

Vivoโ€™s X200 Ultra teaser compares video stability with the iPhone 16 Pro Max, promising top-tier camera upgrades and advanced stabilisation.

Related Articles