Samsung has expanded its Samsung Friends accessory brand with an exciting new collaboration with The Hershey Company, the well-known chocolate manufacturer.
A new collection inspired by Hershey’s packaging
This collaboration brings you 12 unique accessories inspired by Hershey’s iconic confectionery packaging. These new additions are designed for the latest Samsung devices, including the Galaxy Z Fold6, Galaxy Z Flip6, Galaxy Watch7, and Galaxy Buds3 series. You can find phone cases, watch bands, and more, all reflecting Hershey’s distinctive style.
Launch in South Korea and beyond
The Samsung Friends & Hershey’s collection was launched in South Korea on July 29. Later this year, it will be available in other countries, such as Japan, Indonesia, and the United States. To celebrate the launch, Samsung has set up a special pop-up store at its flagship location in Gangnam. From July 29 to August 11, you can visit the store to see these accessories up close, customise them with 100% recycled material from Hershey’s plastic packaging waste, and even taste limited-edition Hershey’s-themed beverages.
Eco-friendly messages and brand partnerships
Samsung Friends is more than just a lifestyle accessory brand; it aims to promote eco-friendly messages by using new materials and partnering with third-party accessory makers. The brand has already collaborated with over 17 iconic brands, including Sticky Monster Lab, Smiley, Keith Haring, Disney, Minions, and Pokรฉmon.
Samsung’s collaboration with Hershey’s is a testament to their commitment to creativity and sustainability. By combining Hershey’s fun and recognisable designs with Samsung’s cutting-edge technology, this collection is sure to delight fans of both brands.
