Jamie Siminoff, the founder of Ring, has officially returned to Amazon nearly two years after stepping away from the tech giant. If you’re familiar with smart home devices like Ring or Blink, you’ll likely hear more from Siminoff soon. Heโs now a vice president and will lead several key teams, including Ring, Blink, Amazon Key, and Sidewalk.
This move marks a full-circle moment for Siminoff, who originally sold Ring to Amazon in 2018 and stayed on until his departure. With the rapid development of artificial intelligence and smart technology, Siminoff says heโs excited to help shape the next chapter.
Taking over from Liz Hamren
Siminoff is stepping into the role previously held by Liz Hamren. She had taken over leadership after Siminoffโs exit and is credited with achieving strong growth for the business. In a Q&A shared by Amazon, Siminoff praised Hamren and her team, saying they did โan awesome job driving the business, delivering strong results, and bringing a lot of delightful experiences to neighbours.โ
Now that heโs back, Siminoff will oversee a range of Amazonโs smart home and connectivity products. His return seems well-timed, as the company invests in smart technologies that make homes safer and more efficient. With Ring and Blink already well-known in the market, Siminoffโs comeback could bring new ideas and improvements to these popular devices.
A vision for connected experiences
In the same Q&A, Siminoff expressed his enthusiasm for the future, particularly when it comes to artificial intelligence. He described the current developments in AI as a โonce-in-a-generation opportunity.โ This suggests that Amazon may soon integrate even more AI features into its smart home products.
Siminoff also mentioned ongoing discussions with Panos Panay, Amazonโs senior devices and services vice president. The two have reportedly talked โa lotโ about creating experiences where devices work well individually but become even more powerful when used together. Siminoff explained that customers can expect โmagical connected experiencesโ that help them stay safe, connected, and informed.
This approach aligns with Amazonโs broader goal to make its smart home ecosystem more seamless and user-friendly. As more homes adopt connected devices, the focus is shifting toward making everything work together smoothlyโwhether thatโs your doorbell, indoor camera, or security system.
From Door.com to Amazon
After leaving Amazon, Siminoff didnโt slow down. Just one day after his departure, he sold his new company, Honest Dayโs Work, to Latch. That company was later rebranded to Door.com, where Siminoff played a major role. In late 2024, Door.com announced that Siminoff would be moving into an advisory role starting in 2025.
With his return to Amazon, Siminoff seems ready to channel his energy and innovation back into smart home technology. Whether youโre already using a Ring device or just curious about whatโs next, his comeback could bring exciting updates across Amazonโs smart product lines.
