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Cybersecurity

Roblox introduces new parental controls to enhance child safety

Roblox introduces new parental controls, allowing parents to block games, restrict friends, and monitor their childโ€™s activity for better safety.

Exabeam introduces Nova, an agentic AI that boosts cybersecurity operations

Exabeam unveils Nova, a proactive AI agent that boosts security team productivity and reduces incident investigation time by over 50%.

Tenable reveals privilege escalation flaw in Google Cloud Run

Tenable uncovers a privilege escalation flaw in Google Cloud Run, exposing risks linked to inherited permissions and service interdependencies.

ESET uncovers RansomHub links to rival gangs and highlights emerging EDR killer threats

ESET uncovers RansomHubโ€™s links to rival gangs and reveals its custom EDR killer, signalling new threats in the ransomware landscape.

China-aligned hacker group FamousSparrow resurfaces in cyberattacks

ESET finds China-linked hacker group FamousSparrow still active with upgraded tools, targeting institutions in the US, Mexico and Honduras.

Marketing

Adobe: Redefining digital marketing in APAC through AI and privacy-first personalisation

Discover how Adobe helps APAC brands tackle data privacy, localise content, and embrace AI-driven marketing in a cookieless future.

Adobe introduces AI agents to Experience Cloud to improve customer experience delivery

Adobe unveils AI-powered features in Experience Cloud to help businesses deliver personalised customer journeys and better digital performance.

Adobe introduces new Firefly updates to streamline brand content production at scale

Adobe expands Firefly with video, 3D and GenStudio integration, helping brands scale on-brand content production with ease.

WeChat mini-game advertising sees 113% increase, creating new opportunities for developers

WeChat mini-game ads grew 113% in 2024, opening major growth chances for developers aiming to scale in Chinaโ€™s fast-moving mobile game market.

Duolingoโ€™s Cybertruck stunt โ€˜killsโ€™ mascot Duo, and users canโ€™t get enough

Duolingoโ€™s marketing stunt claims its mascot, Duo the Owl, was hit by a Cybertruckโ€”boosting app engagement and sparking a viral campaign.

Southeast Asia

Synagie and HKT launch ShopHK to help Hong Kong brands expand into Southeast Asia

Synagie and HKT launch ShopHK, helping Hong Kong SMEs tap into Southeast Asia's booming US$600 billion e-commerce market.

MLBB and OPPO crown regional champions at APAC Smooth Legend Cup

IDONOTSLEEP and Maru Gamerpact Esports take top honours at the MLBB x OPPO Smooth Legend Cup APAC Grand Finals.

LinkedIn: How AI is reshaping hiring and workforce strategies in 2025

Discover how AI is transforming hiring and workforce strategies in 2025, from skills-based recruitment to internal mobility and continuous learning.

Kyberlife raises US$3 million to expand healthcare procurement in Southeast Asia

Singaporeโ€™s healthtech startup Kyberlife secures US$3 million to expand its digital procurement platform, streamlining healthcare supply chains in Southeast Asia.

ST Telemedia Global Data Centres gains NVIDIA AI certification to boost AI capabilities

ST Telemedia Global Data Centres has achieved certification under the NVIDIA DGX-Ready Data Center programme, boosting AI capabilities in Southeast Asia.

Geek

Lego and Pokรฉmon Company announce long-awaited collaboration

Lego has partnered with The Pokรฉmon Company, and official Pokรฉmon Lego sets will be available in stores in 2026.

Crunchyroll announces cinema release dates for Demon Slayer: Kimetsu no Yaiba Infinity Castle

Crunchyroll announces cinema release dates for Demon Slayer: Kimetsu no Yaiba Infinity Castle, starting 14 August 2025 in Singapore and Malaysia.

Aetherdrift brings high-speed action to Magic: The Gathering fans

MTG's Aetherdrift brings high-speed action, new mechanics, and exclusive collectibles in an epic multiverse race starting 7 February.

Crunchyroll and Sony partners unveil anime adaptation of Ghost of Tsushima: Legends

Crunchyroll, Aniplex, and Sony partners reveal Ghost of Tsushima: Legends anime adaptation, set for a 2027 release exclusively on Crunchyroll.

Evangelion store marks two decades with new merchandise and an anniversary fair

Celebrate 20 years of EVANGELION with exclusive merchandise and special gifts at the anniversary fair, only at the EVANGELION STORE.

Hot topics

Going elsewhere?

29.9 C
Singapore
23.7 C
Malaysia
37.2 C
Thailand
28.4 C
Philippines
22.3 C
Indonesia
15 C
Vietnam
32.1 C
Cambodia
33.3 C
Myanmar

Cybersecurity

Roblox introduces new parental controls to enhance child safety

Roblox introduces new parental controls, allowing parents to block games, restrict friends, and monitor their childโ€™s activity for better safety.

Exabeam introduces Nova, an agentic AI that boosts cybersecurity operations

Exabeam unveils Nova, a proactive AI agent that boosts security team productivity and reduces incident investigation time by over 50%.

Tenable reveals privilege escalation flaw in Google Cloud Run

Tenable uncovers a privilege escalation flaw in Google Cloud Run, exposing risks linked to inherited permissions and service interdependencies.

ESET uncovers RansomHub links to rival gangs and highlights emerging EDR killer threats

ESET uncovers RansomHubโ€™s links to rival gangs and reveals its custom EDR killer, signalling new threats in the ransomware landscape.

China-aligned hacker group FamousSparrow resurfaces in cyberattacks

ESET finds China-linked hacker group FamousSparrow still active with upgraded tools, targeting institutions in the US, Mexico and Honduras.

Marketing

Adobe: Redefining digital marketing in APAC through AI and privacy-first personalisation

Discover how Adobe helps APAC brands tackle data privacy, localise content, and embrace AI-driven marketing in a cookieless future.

Adobe introduces AI agents to Experience Cloud to improve customer experience delivery

Adobe unveils AI-powered features in Experience Cloud to help businesses deliver personalised customer journeys and better digital performance.

Adobe introduces new Firefly updates to streamline brand content production at scale

Adobe expands Firefly with video, 3D and GenStudio integration, helping brands scale on-brand content production with ease.

WeChat mini-game advertising sees 113% increase, creating new opportunities for developers

WeChat mini-game ads grew 113% in 2024, opening major growth chances for developers aiming to scale in Chinaโ€™s fast-moving mobile game market.

Duolingoโ€™s Cybertruck stunt โ€˜killsโ€™ mascot Duo, and users canโ€™t get enough

Duolingoโ€™s marketing stunt claims its mascot, Duo the Owl, was hit by a Cybertruckโ€”boosting app engagement and sparking a viral campaign.

Southeast Asia

Synagie and HKT launch ShopHK to help Hong Kong brands expand into Southeast Asia

Synagie and HKT launch ShopHK, helping Hong Kong SMEs tap into Southeast Asia's booming US$600 billion e-commerce market.

MLBB and OPPO crown regional champions at APAC Smooth Legend Cup

IDONOTSLEEP and Maru Gamerpact Esports take top honours at the MLBB x OPPO Smooth Legend Cup APAC Grand Finals.

LinkedIn: How AI is reshaping hiring and workforce strategies in 2025

Discover how AI is transforming hiring and workforce strategies in 2025, from skills-based recruitment to internal mobility and continuous learning.

Kyberlife raises US$3 million to expand healthcare procurement in Southeast Asia

Singaporeโ€™s healthtech startup Kyberlife secures US$3 million to expand its digital procurement platform, streamlining healthcare supply chains in Southeast Asia.

ST Telemedia Global Data Centres gains NVIDIA AI certification to boost AI capabilities

ST Telemedia Global Data Centres has achieved certification under the NVIDIA DGX-Ready Data Center programme, boosting AI capabilities in Southeast Asia.

Geek

Lego and Pokรฉmon Company announce long-awaited collaboration

Lego has partnered with The Pokรฉmon Company, and official Pokรฉmon Lego sets will be available in stores in 2026.

Crunchyroll announces cinema release dates for Demon Slayer: Kimetsu no Yaiba Infinity Castle

Crunchyroll announces cinema release dates for Demon Slayer: Kimetsu no Yaiba Infinity Castle, starting 14 August 2025 in Singapore and Malaysia.

Aetherdrift brings high-speed action to Magic: The Gathering fans

MTG's Aetherdrift brings high-speed action, new mechanics, and exclusive collectibles in an epic multiverse race starting 7 February.

Crunchyroll and Sony partners unveil anime adaptation of Ghost of Tsushima: Legends

Crunchyroll, Aniplex, and Sony partners reveal Ghost of Tsushima: Legends anime adaptation, set for a 2027 release exclusively on Crunchyroll.

Evangelion store marks two decades with new merchandise and an anniversary fair

Celebrate 20 years of EVANGELION with exclusive merchandise and special gifts at the anniversary fair, only at the EVANGELION STORE.
Thursday, 3 April 2025
29.9 C
Singapore
37.2 C
Thailand
22.3 C
Indonesia
28.4 C
Philippines

Premier League to introduce iPhone-powered VAR system later this year

Premier League to replace VAR with iPhone-powered technology for more accurate and timely offside calls.

A significant change is on the horizon as the Premier League prepares for its upcoming season. The current Video Assistant Referee (VAR) system, which has faced widespread criticism for delays and questionable accuracy, will be replaced by an innovative iPhone-powered solution designed to detect offside violations more effectively.

New technology to address VAR issues

The new system, Semi-Assisted Offside Technology (SAOT), will employ a fleet of iPhones, primarily iPhone 15 Pro models, strategically positioned around the pitch. Between 24 and 28 of these devices will capture high-frame-rate footage at up to 100 frames per second (fps), offering a comprehensive view of the entire field.

The Premier Leagueโ€™s decision to upgrade its VAR system with SAOT likely stems from ongoing frustrations with the current technology. Delays in decision-making and inconsistencies in offside rulings have been a constant source of controversy, leading to calls for a more reliable solution. The new system addresses these issues by combining high-tech hardware with advanced data analysis.

How does the new system work?

Genius Sport, the company behind SAOT, has detailed how the technology will function. According to Matt Fleckenstein, the companyโ€™s chief product officer, the iPhones will generate a 3D virtual mesh of each player using between 7,000 and 10,000 data points. The iPhonesโ€™ ability to capture video at high frame rates makes this intricate mapping possible, ensuring that even the most subtle movements are recorded.

Currently, the system operates at 100fps, but tests have shown it can handle frame rates as high as 200fps. Once the data is collected, it is sent to an on-site server where GeniusIQ, the companyโ€™s proprietary system, processes it. Interestingly, the iPhones themselves can perform local video processing, adding another layer of efficiency to the system.

The high frame-rate capture, combined with detailed player mapping and centralised data analysis, allows SAOT to achieve higher accuracy in offside detection. The system uses predictive algorithms and advanced computer vision, which have been trained in several seasons of football matches. This technology can identify individual body parts, including playersโ€™ fingers, providing a level of detail far beyond the traditional methods used by existing VAR systems.

Moreover, this detailed mapping ensures that playersโ€™ positions and movements are tracked even when they are partially obscured from view, further enhancing the accuracy of offside calls.

Enhancing the quality of officiating

The introduction of SAOT is expected to improve the quality of officiating in Premier League matches significantly. By leveraging the iPhonesโ€™ ability to record at high frame rates, the new system can eliminate one of the major flaws of current VAR technology: the inability to pinpoint the exact moment a ball is kicked. This enhancement could lead to more accurate and timely offside decisions, reducing the likelihood of contentious calls and improving the gameโ€™s overall flow.

As football continues to evolve, so does the technology supporting it. The Premier Leagueโ€™s move to adopt iPhone-powered VAR technology indicates that the sport is embracing innovation to enhance fairness and accuracy on the pitch. Fans and players alike will be watching closely as this new system is rolled out, hoping that it will bring a new level of precision to one of the gameโ€™s most critical aspects.

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Apple may launch an AI-powered Health app with a coaching feature next year

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Samsungโ€™s new AI fridges help find lost phones and control smart homes

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YouTube expands shopping affiliate programme in Singapore through Shopee partnership

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Misconceptions about STEM careers continue to deter young women in Singapore

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Synagie and HKT launch ShopHK to help Hong Kong brands expand into Southeast Asia

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Informatica introduces new AI features to boost cloud data integration and management

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