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Cybersecurity

Exabeam wins three top awards in 2025 Cybersecurity Excellence Awards

Exabeam wins three top awards at the 2025 Cybersecurity Excellence Awards, highlighting its leadership in AI-driven security operations and innovation.

More Singapore organisations turning to AI to tackle cyber threats

More Singaporean organisations are using AI for cybersecurity as phishing threats grow, but investment in essential security training is declining.

Endowus partners with Twilio to boost platform security and client trust

Endowus partners with Twilio to enhance security, using advanced verification tools to protect users from fraud while maintaining a seamless experience.

Armis acquires OTORIO to enhance on-premises security and strengthen cyber physical systems protection

Armis acquires OTORIO to expand its on-premises cybersecurity solutions, strengthening OT, ICS, and CPS protection for critical industries.

Proofpoint ranked top in 4 out of 5 categories in 2025 Gartner report on email security platforms

Proofpoint ranked first in 4 out of 5 categories in Gartnerโ€™s 2025 Critical Capabilities Report for Email Security Platforms.

Marketing

WeChat mini-game advertising sees 113% increase, creating new opportunities for developers

WeChat mini-game ads grew 113% in 2024, opening major growth chances for developers aiming to scale in Chinaโ€™s fast-moving mobile game market.

Duolingoโ€™s Cybertruck stunt โ€˜killsโ€™ mascot Duo, and users canโ€™t get enough

Duolingoโ€™s marketing stunt claims its mascot, Duo the Owl, was hit by a Cybertruckโ€”boosting app engagement and sparking a viral campaign.

How SMBs can stay connected affordably and efficiently

Discover how SMBs can stay connected affordably with 5G solutions and managed services, ensuring seamless operations without high costs.

5 ways you can make digital marketing work for your business

People spend countless hours on the internet daily. They...

8 Tips on how to kickstart your digital marketing career

Digital marketing is a field where young passionate, and creative people thrive. Check out how to kickstart your career as a digital marketer

Southeast Asia

ST Telemedia Global Data Centres gains NVIDIA AI certification to boost AI capabilities

ST Telemedia Global Data Centres has achieved certification under the NVIDIA DGX-Ready Data Center programme, boosting AI capabilities in Southeast Asia.

EduSpaze welcomes seven edtech startups in its 10th cohort to transform learning in Southeast Asia

EduSpaze welcomes seven edtech startups to its 10th cohort, focusing on AI-driven learning, job readiness, mental health, and workforce upskilling.

OPPO and Mobile Legends: Bang Bang launch biggest in-game event with 10,000 smartphones to be won

OPPO and MLBB launch their biggest in-game event, giving away 10,000 smartphones from 28 February to 1 April 2025.

Malaysia benefits as global chip supply shifts

Malaysiaโ€™s semiconductor industry benefits from US-China trade tensions, attracting investment due to its neutrality and strong government support.

Hitachi Vantara: Building AI success without falling into financial traps

Discover how Hitachi Vantara guides Southeast Asia firms to maximise AI's ROI through strategic planning, scalable infrastructure, and targeted use cases.

Geek

Crunchyroll announces cinema release dates for Demon Slayer: Kimetsu no Yaiba Infinity Castle

Crunchyroll announces cinema release dates for Demon Slayer: Kimetsu no Yaiba Infinity Castle, starting 14 August 2025 in Singapore and Malaysia.

Aetherdrift brings high-speed action to Magic: The Gathering fans

MTG's Aetherdrift brings high-speed action, new mechanics, and exclusive collectibles in an epic multiverse race starting 7 February.

Crunchyroll and Sony partners unveil anime adaptation of Ghost of Tsushima: Legends

Crunchyroll, Aniplex, and Sony partners reveal Ghost of Tsushima: Legends anime adaptation, set for a 2027 release exclusively on Crunchyroll.

Evangelion store marks two decades with new merchandise and an anniversary fair

Celebrate 20 years of EVANGELION with exclusive merchandise and special gifts at the anniversary fair, only at the EVANGELION STORE.

AmiAmi launches on Shopee Singapore, bringing exclusive Japanese collectibles to fans

Japanโ€™s top hobby retailer AmiAmi debuts on Shopee Singapore, offering exclusive collectibles and Japanese pop culture merchandise to fans.

Hot topics

Going elsewhere?

30.6 C
Singapore
27.3 C
Malaysia
37.5 C
Thailand
27.4 C
Philippines
26.2 C
Indonesia
14 C
Vietnam
41.2 C
Cambodia
31.5 C
Myanmar

Cybersecurity

Exabeam wins three top awards in 2025 Cybersecurity Excellence Awards

Exabeam wins three top awards at the 2025 Cybersecurity Excellence Awards, highlighting its leadership in AI-driven security operations and innovation.

More Singapore organisations turning to AI to tackle cyber threats

More Singaporean organisations are using AI for cybersecurity as phishing threats grow, but investment in essential security training is declining.

Endowus partners with Twilio to boost platform security and client trust

Endowus partners with Twilio to enhance security, using advanced verification tools to protect users from fraud while maintaining a seamless experience.

Armis acquires OTORIO to enhance on-premises security and strengthen cyber physical systems protection

Armis acquires OTORIO to expand its on-premises cybersecurity solutions, strengthening OT, ICS, and CPS protection for critical industries.

Proofpoint ranked top in 4 out of 5 categories in 2025 Gartner report on email security platforms

Proofpoint ranked first in 4 out of 5 categories in Gartnerโ€™s 2025 Critical Capabilities Report for Email Security Platforms.

Marketing

WeChat mini-game advertising sees 113% increase, creating new opportunities for developers

WeChat mini-game ads grew 113% in 2024, opening major growth chances for developers aiming to scale in Chinaโ€™s fast-moving mobile game market.

Duolingoโ€™s Cybertruck stunt โ€˜killsโ€™ mascot Duo, and users canโ€™t get enough

Duolingoโ€™s marketing stunt claims its mascot, Duo the Owl, was hit by a Cybertruckโ€”boosting app engagement and sparking a viral campaign.

How SMBs can stay connected affordably and efficiently

Discover how SMBs can stay connected affordably with 5G solutions and managed services, ensuring seamless operations without high costs.

5 ways you can make digital marketing work for your business

People spend countless hours on the internet daily. They...

8 Tips on how to kickstart your digital marketing career

Digital marketing is a field where young passionate, and creative people thrive. Check out how to kickstart your career as a digital marketer

Southeast Asia

ST Telemedia Global Data Centres gains NVIDIA AI certification to boost AI capabilities

ST Telemedia Global Data Centres has achieved certification under the NVIDIA DGX-Ready Data Center programme, boosting AI capabilities in Southeast Asia.

EduSpaze welcomes seven edtech startups in its 10th cohort to transform learning in Southeast Asia

EduSpaze welcomes seven edtech startups to its 10th cohort, focusing on AI-driven learning, job readiness, mental health, and workforce upskilling.

OPPO and Mobile Legends: Bang Bang launch biggest in-game event with 10,000 smartphones to be won

OPPO and MLBB launch their biggest in-game event, giving away 10,000 smartphones from 28 February to 1 April 2025.

Malaysia benefits as global chip supply shifts

Malaysiaโ€™s semiconductor industry benefits from US-China trade tensions, attracting investment due to its neutrality and strong government support.

Hitachi Vantara: Building AI success without falling into financial traps

Discover how Hitachi Vantara guides Southeast Asia firms to maximise AI's ROI through strategic planning, scalable infrastructure, and targeted use cases.

Geek

Crunchyroll announces cinema release dates for Demon Slayer: Kimetsu no Yaiba Infinity Castle

Crunchyroll announces cinema release dates for Demon Slayer: Kimetsu no Yaiba Infinity Castle, starting 14 August 2025 in Singapore and Malaysia.

Aetherdrift brings high-speed action to Magic: The Gathering fans

MTG's Aetherdrift brings high-speed action, new mechanics, and exclusive collectibles in an epic multiverse race starting 7 February.

Crunchyroll and Sony partners unveil anime adaptation of Ghost of Tsushima: Legends

Crunchyroll, Aniplex, and Sony partners reveal Ghost of Tsushima: Legends anime adaptation, set for a 2027 release exclusively on Crunchyroll.

Evangelion store marks two decades with new merchandise and an anniversary fair

Celebrate 20 years of EVANGELION with exclusive merchandise and special gifts at the anniversary fair, only at the EVANGELION STORE.

AmiAmi launches on Shopee Singapore, bringing exclusive Japanese collectibles to fans

Japanโ€™s top hobby retailer AmiAmi debuts on Shopee Singapore, offering exclusive collectibles and Japanese pop culture merchandise to fans.
Sunday, 16 March 2025
30.6 C
Singapore
37.5 C
Thailand
26.2 C
Indonesia
27.4 C
Philippines

OPPO claims the top spot in Southeast Asia

OPPO leads Southeast Asiaโ€™s smartphone market in 2024, overtaking competitors with 16.9M shipments. Samsung follows closely as competition heats up.

As 2025 gets underway, the smartphone industry is already looking back at last yearโ€™s major winners. According to market research firm Canalys, OPPO emerged as the top smartphone brand in Southeast Asia for 2024, marking a significant shift in the regionโ€™s competitive landscape.

OPPO secured 18% of the market share with an impressive 16.9 million smartphone shipments. This is the first time the brand has reached the number-one position in Southeast Asia. The region saw 96.7 million smartphone shipments in 2024, an 11% increase compared to the previous year. This growth signals a strong recovery following two years of decline in 2022 and 2023.

OPPO claims the top spot in Southeast Asia
Image credit: Canalys

โ€œSoutheast Asiaโ€™s smartphone market rebounded strongly in 2024, outpacing global growth of 7%,โ€ said Canalys analyst Le Xuan Chiew. โ€œStrategic product offerings and high-end investments drove OPPOโ€™s success. The A18 was the best-selling model of the year, while the rebranded A3x helped boost channel shipments. However, unlike global trends, the average selling price (ASP) of smartphones in Southeast Asia has dropped due to increasing price sensitivity in the region.โ€

Samsung follows closely behind

Samsung finished second place with a 17% market share, shipping 16.6 million units across Southeast Asia. While the company saw an overall decline in shipments, its ASP defied the trend by rising 14%, from US$285 in Q4 2023 to US$326 in Q4 2024.

โ€œSamsungโ€™s premium models, such as the Galaxy A55 and Galaxy S series, helped counteract the volume decline in mass-market models like the A1x and A2x,โ€ added Chiew. โ€œSamsungโ€™s future success in Southeast Asia will depend on its ability to convert the regionโ€™s large base of low-end Android users to higher-priced models.โ€

Competition remains fierce across the region

The smartphone rankings vary across Southeast Asian countries. OPPO claimed the top spot in Thailand and Vietnam, but Xiaomi led the Malaysian market with a 16% share. The differences in brand preference highlight the ongoing competition among smartphone makers to capture consumersโ€™ attention in each territory.

The battle for dominance in Southeast Asiaโ€™s smartphone market is far from settled. Each brand continues to refine its strategy to appeal to users with different priorities, whether it be affordability, innovation, or premium features.

Looking ahead, OPPO is preparing for a global launch event for its next foldable smartphone, the OPPO Find N5. The event will take place in Singapore on February 20, 2025, as the company looks to strengthen its position in the premium segment.

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