Friday, 25 April 2025
31.1 C
Singapore
36.6 C
Thailand
28.5 C
Indonesia
29.2 C
Philippines

Mozilla Firefox now stops websites from tracking users, including Google Analytics

After more than a year ramping up its privacy protections, Firefox will now stop thousands of web trackers by default, preventing advertisers and publishers from tracking you across the web. This move will mean that traffic data may be affected when visitors are using the latest version of Firefox. It will also speed up the […]

After more than a year ramping up its privacy protections, Firefox will now stop thousands of web trackers by default, preventing advertisers and publishers from tracking you across the web. This move will mean that traffic data may be affected when visitors are using the latest version of Firefox. It will also speed up the browser and keep users’ web behavior more private while pushing advertisers toward less invasive practices.

Privacy problems like data breaches and Facebook’s Cambridge Analytica scandal have affected millions of people around the world. Controlling how browser places cookies can help by making it harder for companies to track users across websites. But this will also ultimately let businesses lose valuable information that they can use to understand their visitors.

In this digital era, it can’t be disputed how vital Google Analytics’ data is for businesses and website owners. And how much they are leveraging them to do targeted marketing.

Despite this, traffic from users on other browsers can still be tracked as usual. Users can also opt to disable the feature and choose for different levels of blocking.

It was noted that Mozilla is not the first to enable the feature by default. Apple’s Safari has blocked third-party cookies a couple of years ago and more recently added a feature called intelligent tracking prevention that goes even further, preventing websites from tracking the user one day after they first interacted with the site.

Hot this week

Tenable uncovers critical privilege escalation flaw in Google Cloud Composer

Tenable exposes a GCP vulnerability in Cloud Composer that allows privilege escalation through interdependent cloud services.

XPENG unveils AI-powered innovations and supercharged EVs at Auto Shanghai 2025

XPENG launches AI brain, 10-minute charging EV, and IRON humanoid robot at Auto Shanghai 2025, setting new mobility benchmarks.

OpenAI’s latest reasoning AI models are more prone to making mistakes

OpenAI’s new o3 and o4-mini AI models perform better in some areas but hallucinate more often than their predecessors, raising concerns.

Intel prepares for major layoffs ahead of Q1 earnings

Intel plans to cut over 21,000 jobs this week, aiming to rebuild its focus and engineering culture under new CEO Lip-Bu Tan.

Vulnerability exploitation spikes as Tenable joins Verizon to highlight patching delays

Tenable reveals critical CVEs remain unpatched for over 200 days, risking exploitation, as highlighted in Verizon’s 2025 DBIR.

WhatsApp adds new Advanced Chat Privacy feature to boost group chat security

WhatsApp's new Advanced Chat Privacy feature helps stop group chat content from being shared or saved outside the app.

Global PC shipments rise 6.7% in early 2025 as AI and tariffs drive demand

PC shipments rose 6.7% in Q1 2025, boosted by AI demand and tariff concerns, but growth is expected to slow later in the year.

GITEX to launch in Vietnam, unlocking growth in Southeast Asia’s digital economy

GITEX announces debut in Vietnam for October 2026, spotlighting its growing tech economy and boosting Southeast Asia’s digital innovation.

GumGum reports digital ads up to 90% more carbon efficient than industry average

GumGum cuts digital ad emissions by up to 90% versus industry norms, using global sustainability standards and Cedara’s carbon reporting tools.

Related Articles

Popular Categories