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WeChat mini-game advertising sees 113% increase, creating new opportunities for developers

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Duolingoโ€™s Cybertruck stunt โ€˜killsโ€™ mascot Duo, and users canโ€™t get enough

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Southeast Asia

LinkedIn: How AI is reshaping hiring and workforce strategies in 2025

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ST Telemedia Global Data Centres gains NVIDIA AI certification to boost AI capabilities

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Geek

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Crunchyroll announces cinema release dates for Demon Slayer: Kimetsu no Yaiba Infinity Castle

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Hot topics

Going elsewhere?

26.4 C
Singapore
25.5 C
Malaysia
29.2 C
Thailand
27.2 C
Philippines
26 C
Indonesia
12 C
Vietnam
31.3 C
Cambodia
27.5 C
Myanmar

Cybersecurity

ESET uncovers RansomHub links to rival gangs and highlights emerging EDR killer threats

ESET uncovers RansomHubโ€™s links to rival gangs and reveals its custom EDR killer, signalling new threats in the ransomware landscape.

China-aligned hacker group FamousSparrow resurfaces in cyberattacks

ESET finds China-linked hacker group FamousSparrow still active with upgraded tools, targeting institutions in the US, Mexico and Honduras.

Global tech leaders to explore the future of enterprise at ATxEnterprise 2025

ATxEnterprise 2025 in Singapore will bring together global leaders to explore AI, cybersecurity, and the future of enterprise technology.

Most consumers now back up their data, but cloud storage limits push shift to hybrid solutions

87% of people now back up their data, but cloud limits and rising costs are driving a shift to hybrid storage solutions.

RedCurl group linked to new ransomware strain in first documented attack

Bitdefender uncovers RedCurl's first ransomware campaign, revealing QWCrypt's unique tactics and the group's evolving cyber threat model.

Marketing

Adobe: Redefining digital marketing in APAC through AI and privacy-first personalisation

Discover how Adobe helps APAC brands tackle data privacy, localise content, and embrace AI-driven marketing in a cookieless future.

Adobe introduces AI agents to Experience Cloud to improve customer experience delivery

Adobe unveils AI-powered features in Experience Cloud to help businesses deliver personalised customer journeys and better digital performance.

Adobe introduces new Firefly updates to streamline brand content production at scale

Adobe expands Firefly with video, 3D and GenStudio integration, helping brands scale on-brand content production with ease.

WeChat mini-game advertising sees 113% increase, creating new opportunities for developers

WeChat mini-game ads grew 113% in 2024, opening major growth chances for developers aiming to scale in Chinaโ€™s fast-moving mobile game market.

Duolingoโ€™s Cybertruck stunt โ€˜killsโ€™ mascot Duo, and users canโ€™t get enough

Duolingoโ€™s marketing stunt claims its mascot, Duo the Owl, was hit by a Cybertruckโ€”boosting app engagement and sparking a viral campaign.

Southeast Asia

LinkedIn: How AI is reshaping hiring and workforce strategies in 2025

Discover how AI is transforming hiring and workforce strategies in 2025, from skills-based recruitment to internal mobility and continuous learning.

Kyberlife raises US$3 million to expand healthcare procurement in Southeast Asia

Singaporeโ€™s healthtech startup Kyberlife secures US$3 million to expand its digital procurement platform, streamlining healthcare supply chains in Southeast Asia.

ST Telemedia Global Data Centres gains NVIDIA AI certification to boost AI capabilities

ST Telemedia Global Data Centres has achieved certification under the NVIDIA DGX-Ready Data Center programme, boosting AI capabilities in Southeast Asia.

EduSpaze welcomes seven edtech startups in its 10th cohort to transform learning in Southeast Asia

EduSpaze welcomes seven edtech startups to its 10th cohort, focusing on AI-driven learning, job readiness, mental health, and workforce upskilling.

OPPO and Mobile Legends: Bang Bang launch biggest in-game event with 10,000 smartphones to be won

OPPO and MLBB launch their biggest in-game event, giving away 10,000 smartphones from 28 February to 1 April 2025.

Geek

Lego and Pokรฉmon Company announce long-awaited collaboration

Lego has partnered with The Pokรฉmon Company, and official Pokรฉmon Lego sets will be available in stores in 2026.

Crunchyroll announces cinema release dates for Demon Slayer: Kimetsu no Yaiba Infinity Castle

Crunchyroll announces cinema release dates for Demon Slayer: Kimetsu no Yaiba Infinity Castle, starting 14 August 2025 in Singapore and Malaysia.

Aetherdrift brings high-speed action to Magic: The Gathering fans

MTG's Aetherdrift brings high-speed action, new mechanics, and exclusive collectibles in an epic multiverse race starting 7 February.

Crunchyroll and Sony partners unveil anime adaptation of Ghost of Tsushima: Legends

Crunchyroll, Aniplex, and Sony partners reveal Ghost of Tsushima: Legends anime adaptation, set for a 2027 release exclusively on Crunchyroll.

Evangelion store marks two decades with new merchandise and an anniversary fair

Celebrate 20 years of EVANGELION with exclusive merchandise and special gifts at the anniversary fair, only at the EVANGELION STORE.
Tuesday, 1 April 2025
26.4 C
Singapore
29.2 C
Thailand
26 C
Indonesia
27.2 C
Philippines

Mid-market organisations in Asia Pacific show confidence in AI but face challenges in scaling

Mid-market organisations in Asia Pacific expect AI to deliver 4x returns but face challenges with workforce, data governance, and infrastructure gaps.

Mid-market organisations across Asia Pacific are embracing artificial intelligence (AI) with optimism, according to a new report from Avanade. Many predict up to fourfold returns on AI investments within 12 months. However, workforce readiness, data governance, and technology infrastructure gaps remain significant hurdles to achieving these ambitious goals.

The Avanade Trendlines: AI Value Report 2025, which surveyed 4,100 global business and IT decision-makers, highlights the opportunities and challenges facing mid-market organisations as they explore AIโ€™s potential.

Key findings from the report include:

  • Growing interest in AI: Organisations rank the adoption of tools like Microsoft Copilot as their top goal for 2025, focusing on driving revenue growth and fostering collaborative workplace cultures.
  • Increased investments: 87% of respondents plan to raise budgets for generative AI projects by up to 50%.
  • Competitive pressure: 85% fear losing their edge without rapid AI implementation, making fast-tracking these initiatives a priority.
  • Implementation barriers: Almost half of organisations are stuck at the business case (48%) or proof-of-concept (44%) stages.

Concerns over infrastructure and data governance

Despite enthusiasm, the report reveals persistent challenges with infrastructure and data quality:

  • Modernisation of legacy systems: 95% are accelerating efforts to update outdated systems to better support AI initiatives.
  • Data quality and governance issues: 76% cite poor data governance as a significant barrier, while 94% identify data protection as a critical concern.
  • Future investments: Organisations are channelling budgets towards data platforms (27%), automation (17%), and security and resilience (15%).

To address these gaps, companies are adopting stricter governance practices. Nearly half (44%) aim to introduce new data platforms, and 41% are setting governance standards to safeguard sensitive information.

Avanade introduces new AI services to bridge the gap

In response to these challenges, Avanade has launched seven new AI services tailored for mid-market organisations. These offerings combine Avanadeโ€™s expertise with Microsoftโ€™s AI-powered tools, enabling organisations to adopt scalable, enterprise-grade AI solutions.

The services include:

  1. Accelerate Revenue Generation: Equips sales teams with AI-powered tools to boost productivity, improve customer engagement, and drive revenue.
  2. AI-Powered Migration and Modernisation: Supports cloud migrations to Microsoft Azure with expert guidance, mitigating risks and enabling AI-ready digital foundations.
  3. Build and Modernise AI Apps: Helps create AI-driven applications, modernise legacy systems, and establish scalable architectures.
  4. Drive Business Transformation with Copilot: Offers tools like Microsoft 365 Copilot to unlock new value and safeguard against risks.
  5. Modernise ERP: Provides AI-driven ERP platforms to lower costs, improve decision-making, and enable new business models.
  6. Unify Intelligent Data and Analytics Platforms: Simplifies complex data estates and enhances access to insights.
  7. Unify Threat Protection: Combines advanced threat intelligence and security tools to detect and respond to cybersecurity incidents efficiently.

AI to drive regional transformation

Bhavya Kapoor, Avanadeโ€™s President for Asia Pacific, shared the potential impact of AI in the region. โ€œAsia Pacific is a dynamic economic region with its present and future success underpinned by factors such as diverse demographics, regional collaboration, and tremendous potential for high growth,โ€ Kapoor said.

She added, โ€œCoupled with rapid advancement in artificial intelligence (AI) and the regionโ€™s appetite for innovation, mid-market companies in Asia Pacific are at a pivotal juncture of their growth and transformation.โ€

Kapoor emphasised the importance of strategic partnerships. โ€œWith the right partnership and strategic guidance, mid-market companies can leverage technologies like AI to unleash their potential and emerge as the next generation of market leaders and industry titans.โ€

As mid-market organisations in Asia Pacific look to scale AI initiatives, Avanadeโ€™s new services aim to bridge the gap between ambition and execution, helping businesses achieve sustainable growth in a rapidly evolving technological landscape.

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