Thursday, 3 April 2025
26.2 C
Singapore
29.3 C
Thailand
21 C
Indonesia
26.9 C
Philippines

Meta publishes new guide on maximising post-holiday promotions

Discover Meta's latest guide on post-holiday promotions, offering key insights and strategies for leveraging the unique Q5 period to boost sales.

You might have noticed more recent talk about “Q5” among platform marketing teams. This term refers to the period between late December and mid-January. It’s a crucial time to boost sales after the holiday season.

Understanding this trend, Meta has introduced a 6-page guide focused on “post holiday peak performance”. The guide offers a deep dive into marketing strategies for this unique period, separating it from traditional holiday promotions.

Insights and strategies in the guide

Meta publishes new guide on maximising post-holiday promotions - 1

The guide, available for download, provides valuable insights and strategies for post-holiday marketing. It includes data on traditional ad performance and offers tactical tips to refine your campaigns. Additionally, it suggests ideas for your promotional focus and shares various other notes.

Why Q5 matters?

Q5, while not officially recognised, has become increasingly relevant. It marks a significant shift in consumer focus and behaviour following the festive season. This guide from Meta is a valuable resource for marketers looking to navigate this transitional period effectively.

Whether you’re a seasoned marketer or new to the field, this guide offers fresh perspectives and actionable tips. It’s a resource worth exploring to enhance your post-holiday marketing strategies. You can download Meta’s “Post-Holiday Peak Performance” guide for more insights.

Meta’s new guide on post-holiday promotions offers insights and strategies for leveraging the Q5 period, providing marketers with valuable tools to boost post-holiday sales.

Hot this week

Vivo challenges iPhone 16 Pro Max with X200 Ultraโ€™s video stability

Vivoโ€™s X200 Ultra teaser compares video stability with the iPhone 16 Pro Max, promising top-tier camera upgrades and advanced stabilisation.

Facebook introduces friends-only feed to cut out algorithmic content

Facebookโ€™s new Friends tab removes algorithmic recommendations, letting you see only posts from friends. It is now rolling out in the US and Canada.

World Backup Day 2025 highlights the shift from backup to restore in AI-driven era

Pure Storage calls for a shift from backup to rapid restore on World Backup Day 2025, highlighting AIโ€™s demand for resilient data recovery.

NTT DATA partners with UPS on 10-year digital transformation deal

NTT DATA signs 10-year deal with UPS to modernise IT infrastructure, support AI innovation, and manage data centre operations.

This tiny and affordable device upgrades any speaker with Wi-Fi streaming and hi-res audio

The Atonemo Streamplayer is a tiny, affordable device that adds Wi-Fi streaming and hi-res audio support to any speaker with a 3.5mm aux port.

Qualcomm expands AI research with MovianAI acquisition

Qualcomm has acquired Vietnamese AI research firm MovianAI to boost its AI development in smartphones, PCs, and software-defined vehicles.

Roblox introduces new parental controls to enhance child safety

Roblox introduces new parental controls, allowing parents to block games, restrict friends, and monitor their childโ€™s activity for better safety.

Anthropic introduces Claude for Education, a new AI chatbot plan for universities

Anthropic launches Claude for Education, an AI chatbot plan for universities that offers advanced learning tools and administration support.

Exabeam introduces Nova, an agentic AI that boosts cybersecurity operations

Exabeam unveils Nova, a proactive AI agent that boosts security team productivity and reduces incident investigation time by over 50%.

Related Articles