LinkedIn is opening its automated “Accelerate” campaigns to all brands, providing a streamlined solution for creating effective ad campaigns. Initially launched in limited testing in October last year, these campaigns use artificial intelligence (AI) to automate the entire campaign creation process.
How to accelerate work
When setting up your campaign, you provide a URL for the product you want to promote. Accelerate then scans this URL and your company's LinkedIn presence to generate a recommended campaign overview. According to LinkedIn:
“In as little as five minutes, Accelerate will recommend an end-to-end campaign and automatic optimizations to reach the right B2B audience with engaging creatives, which you can adjust and fine-tune before you launch your campaign.”
This means LinkedIn's AI systems handle the bulk of the work. The integration of Microsoft Designer even takes care of creative elements, simplifying the process further.
Expanded testing and new tools
LinkedIn began testing Accelerate with select partners late last year. Positive feedback from these tests has expanded global access to all advertisers, starting with English-language campaigns.
New features are also being added. For instance, you can integrate customer data and exclusion lists into your Accelerate campaign targeting. LinkedIn is also enhancing the capabilities of its AI marketing assistant, allowing you to ask more questions during the creation process. The assistant will offer recommendations to improve your campaign, from targeting to creative elements, making it an even more valuable tool.
Results and availability
It can be daunting to hand over complete control of your campaign to an AI system. However, the results speak for themselves. LinkedIn reports that Accelerate campaigns have increased campaign creation efficiency by 15% and reduced the cost per action by 52% compared to Classic campaigns.
Given these impressive results, it might be worth giving Accelerate a try. LinkedIn has announced that Accelerate campaigns will be available to all advertisers globally “in the coming months.”
