Friday, 4 April 2025
26.2 C
Singapore
27.2 C
Thailand
20.1 C
Indonesia
26.9 C
Philippines

LinkedIn enhances sales navigator with new AI features

Explore LinkedIn's new AI-enhanced features in Sales Navigator, designed to deepen insights into prospects and improve relationship management for marketers.

LinkedIn has recently updated its Sales Navigator platform, introducing two innovative AI-driven features aimed at helping marketers better identify and engage with potential clients.

Introducing Account IQ

The first feature, “Account IQ”, uses generative AI to provide a comprehensive overview of businesses. This tool offers valuable insights into a company’s performance, strategic priorities, key challenges, and top executives. It combines real-time LinkedIn data, like posts and workforce trends, with external data sources, creating a detailed snapshot of a company. This enables marketers to gain a better understanding of their prospects quickly.

LinkedIn enhances sales navigator with new AI features - 1

The power of relationship map

The second feature, “Relationship Map”, visually represents the hierarchical structure within an organisation. It helps identify how various employees collaborate and highlights opportunities to establish connections. Relationship Map also informs users of significant events like job changes or news mentions, facilitating building relationships with multiple decision-makers. This feature particularly benefits account teams, offering a shared, real-time view of key contacts.

LinkedIn enhances sales navigator with new AI features - 1

Ensuring accuracy and relevance

While these tools offer quick insights, users must verify the information before using it in sales discussions. Since AI tools can sometimes produce inaccurate data, double-checking facts is essential.

Varied utility for marketers

The usefulness of these features will differ depending on the marketer’s focus. However, they offer additional ways to stay in touch with relevant prospects and encourage more engagement.

LinkedIn’s latest updates to the Sales Navigator platform reflect its continuous effort to integrate AI technology. These new features enhance marketers’ ability to connect with and understand their prospects more effectively.

Hot this week

Huawei reports 38% revenue surge as smartphone sales soar

Despite US sanctions, Huaweiโ€™s consumer business revenue surged 38% in 2024, driven by strong smartphone sales and home-grown chip production.

Evento Seguro simplifies insurance access for event organisers in Brazil

Evento Seguro by Chubb makes event insurance easier for Brazilian organisers through a digital platform by Sympla and discovermarket.

Exabeam introduces Nova, an agentic AI that boosts cybersecurity operations

Exabeam unveils Nova, a proactive AI agent that boosts security team productivity and reduces incident investigation time by over 50%.

Oracle Cloud launches new Compute E6 shapes powered by AMDโ€™s 5th Gen EPYC processors

Oracle Cloud boosts performance with new Compute E6 shapes powered by 5th Gen AMD EPYC processors, now available in key global regions.

AMD Ryzen 7 9800X3D processors failing too soon, users report

Reports of AMD Ryzen 7 9800X3D CPU failures are growing, with over 100 cases linked to ASRock motherboards. Users suspect voltage issues.

Spotify introduces AI-powered ads and programmatic ad buying

Spotify unveils AI-powered ads and the Spotify Ad Exchange, making it easier for advertisers to reach Gen Z listeners with real-time bidding.

YouTube expands shopping affiliate programme in Singapore through Shopee partnership

YouTube teams up with Shopee to launch its Shopping affiliate programme in Singapore, giving creators new ways to monetise their content.

Misconceptions about STEM careers continue to deter young women in Singapore

New research shows stereotypes and lack of support are deterring young women from STEM careers, posing a risk to Singaporeโ€™s innovation goals.

Synagie and HKT launch ShopHK to help Hong Kong brands expand into Southeast Asia

Synagie and HKT launch ShopHK, helping Hong Kong SMEs tap into Southeast Asia's booming US$600 billion e-commerce market.

Related Articles