LG unveils state-of-the-art OLED TV Objet Collection (Easel) in Singapore

Showcased at CES 2022, LG Electronics (LG) today unveiled a state-of-the-art lifestyle OLED TV – the Easel (model 65Art90) from LG OLED Objet Collection, in Singapore. Developed for today’s home-centric way of life, the Easel offers unparalleled versatility and stylish spatial integration that elevates any interior. Representing an exciting new direction for the brand, the Easel is sure to bolster LG’s growing reputation as a leading lifestyle innovator. 

The LG OLED Objet Collection, Easel (65Art90) offers a superior picture quality one would expect from an LG OLED TV, married with a sleek and elegant design. As its name suggests, the TV resembles an easel used for painting or displaying art; a fitting form factor for showcasing the magnificent colours and contrast of LG’s self-lit display tech. 

Employing fabric elements – including the moveable cover – made by innovative Danish textile company, Kvadrat, LG’s unique, new product boasts a subtle, modern aesthetic that adds value to one’s living environment. Powered by innovative technologies, the moveable fabric cover can be controlled with the TV’s remote, allowing users to get a new display experience on the same TV. When set to Line View, the cover slides up – reducing the amount of screen visible and giving users access to useful features and modes such as date, clock and audio player. On the other hand, when switched to Full View, users are able to see how the OLED evo technology and 80W 4.2ch sound turn the Easel into a work of multimedia art. 

Like LG’s other premium 2022 OLED TVs, the new, artistically-inspired model leverages on LG OLED evo technology to deliver incredibly lifelike images and an immersive, cinematic viewing experience. Combined with LG’s cutting-edge picture algorithms and the α9 Gen5 AI Processor, LG OLED evo elevates the ability of the TV’s self-lit pixels to deliver superior clarity, detail, contrast and colour, for images that practically pop off the screen. The sophisticated TV also provides rich, powerful audio with an 80W, 4.2-channel sound system that helps make the living room feel more like a movie cinema. 

“With our leadership in the OLED TV market, unrivalled expertise in cutting-edge technologies and deep understanding of the needs of consumers today, the LG OLED Objet Collection (Easel) delivers extraordinary and exceptional viewing experiences coupled with exquisite design,” said Mr Lee Chang-ha, Home Entertainment Product Director, LG Electronics Singapore. “These distinctive TVs set themselves apart from conventional displays with their artistic form factors and finishes that appeal to consumers who appreciate the value of genuine innovation.” 

From 1 August 2022, the LG OLED Objet Collection (Easel) – priced at S$9,999, will be available at LG official brand stores on KrisShop, Lazada, and Shopee and all authorised retailers – Audio House, Best Denki, COURTS, Gain City, Harvey Norman, Mega Discount Store, and Parisilk. From now till 31 July 2022, receive a S$500 grocery evoucher with every pre-order of the LG OLED Objet Collection (Easel).