At IFA 2023,ย LG Electronics is set to unveil ThinQ UP 2.0, a smart home innovation that transforms home appliances into ultra-convenient and ultra-connected lifestyle solutions. ThinQ UP 2.0 highlights the expansion of LGโs successful home appliance business into non-hardware areas, including subscription services, and confirms the companyโs leadership in promoting the โservitizationโ of home appliances.
Aligned with its new Smart Home Solution strategy and โZero Labor Home Makes Quality Timeโ customer experience vision, LG will introduce a wide range of services designed to fulfil customersโ needs and deliver greater freedom and ease in the home.
LG ThinQ UP 2.0 sets a new benchmark for personalization, tailoring product performance and service options to usersโ preferences throughout the entire customer journey. Unlike traditional products with fixed features and specifications, appliances compatible with ThinQ UP continuously update their essential functions and offer features suited to each individual user. A significant advancement over existing ThinQ UP appliances, ThinQ UP 2.0 products work intelligently to reduce the time and hassle of household chores, adding new services with flexible subscription options while also recommending additional services to make daily life smoother.
Hyper-personalized appliances from the very beginning
The home appliance personalization process begins even before the customer receives their products. For example, customers who purchase a ThinQ UP 2.0 washing machine will be asked to participate in a three-step โLife Pattern Analysisโ survey, conducted through the LG ThinQ app. LG analyses the survey results and applies optimized washing cycles matched to the customerโs preferences, ensuring a tailor-made user experience right from the start. Whatโs more, customers have the flexibility to adjust the order of cycles installed on their machines and can save their personal settings on the app.
Similarly customizable, LGโs latest InstaViewย bottom freezer provides multiple options for maintaining the freshness of stored ingredients. Through the ThinQ app, users can apply precise temperature settings based on the types of food they have inside the fridge, and change the colour of the LED lighting integrated into the InstaViewย doorโs glass panel. On top of that, they can leave messages and reminders for family members or housemates on the bottom freezerโs LCD display.
Coming first to ThinQ UP 2.0 washers and dryers is an LG-developed on-device chip โ called the DQ-C chip โ and a brand-new operating system. The DQ-C chip has ample memory to support the addition of different types of content, enabling users to enjoy an array of tailored features and functions that can be easily managed via the appliancesโ touch displays, or the ThinQ app.
Presenting a wide range of home solutions
Leading the โservitizationโ of home appliances, LGโs new solution delivers personalized products and customized services that fit in with and enhance customersโ lifestyles. When buying an appliance from the ThinQ UP 2.0 lineup, customers can choose from a range of services that can reduce the burden of household chores and management. These include subscriptions and smart home services that aid and augment the performance of LGโs products, as well as laundry services for specialized clothing care and time-saving automated services for re-ordering detergent and fresh foods.
Thanks to the diverse capabilities of ThinQ UP 2.0, LGโs new washing machines, for instance, become all-in-one solutions that support usersโ lifestyles; giving them one-stop access to various convenient services, from dry-cleaning to clothing storage and beyond.
Transitioning from a product-centric to a smart life solutions business
LGโs appliance subscription service offers customers the freedom to sign up for a period ranging from three to six years in length, letting them choose the best option for their own individual circumstances. During the subscription period, the company provides monthly reports through the LG ThinQ app, suggesting personalized product recommendations based on the customerโs usage patterns and preferences.
โLG ThinQ UP 2.0 marks the beginning of our journey towards a more service-based business model,โ said Lyu Jae-cheol, president of LG Electronics Home Appliance & Air Solution Company. โA major player in the global home appliance market, LG is committed to leading the era of the โHome as a Serviceโ (HaaS) and will continue to present innovative solutions that enhance customersโ lives better.โ
Visitors to LGโs booth (Hall 18, Messe Berlin) at IFA 2023 can experience the seamless convenience of LGโs advanced ThinQ 2.0 appliances from 1 to 5 September 2023.
