Hot topics

Going elsewhere?

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Thailand
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Philippines
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Vietnam
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Cybersecurity

OpenAI invests in cybersecurity to combat AI-driven threats

OpenAI has made its first cybersecurity investment in Adaptive Security, a startup that uses AI to train employees to detect and prevent cyber threats.

Roblox introduces new parental controls to enhance child safety

Roblox introduces new parental controls, allowing parents to block games, restrict friends, and monitor their childโ€™s activity for better safety.

Exabeam introduces Nova, an agentic AI that boosts cybersecurity operations

Exabeam unveils Nova, a proactive AI agent that boosts security team productivity and reduces incident investigation time by over 50%.

Tenable reveals privilege escalation flaw in Google Cloud Run

Tenable uncovers a privilege escalation flaw in Google Cloud Run, exposing risks linked to inherited permissions and service interdependencies.

ESET uncovers RansomHub links to rival gangs and highlights emerging EDR killer threats

ESET uncovers RansomHubโ€™s links to rival gangs and reveals its custom EDR killer, signalling new threats in the ransomware landscape.

Marketing

Spotify introduces AI-powered ads and programmatic ad buying

Spotify unveils AI-powered ads and the Spotify Ad Exchange, making it easier for advertisers to reach Gen Z listeners with real-time bidding.

Adobe: Redefining digital marketing in APAC through AI and privacy-first personalisation

Discover how Adobe helps APAC brands tackle data privacy, localise content, and embrace AI-driven marketing in a cookieless future.

Adobe introduces AI agents to Experience Cloud to improve customer experience delivery

Adobe unveils AI-powered features in Experience Cloud to help businesses deliver personalised customer journeys and better digital performance.

Adobe introduces new Firefly updates to streamline brand content production at scale

Adobe expands Firefly with video, 3D and GenStudio integration, helping brands scale on-brand content production with ease.

WeChat mini-game advertising sees 113% increase, creating new opportunities for developers

WeChat mini-game ads grew 113% in 2024, opening major growth chances for developers aiming to scale in Chinaโ€™s fast-moving mobile game market.

Southeast Asia

Synagie and HKT launch ShopHK to help Hong Kong brands expand into Southeast Asia

Synagie and HKT launch ShopHK, helping Hong Kong SMEs tap into Southeast Asia's booming US$600 billion e-commerce market.

MLBB and OPPO crown regional champions at APAC Smooth Legend Cup

IDONOTSLEEP and Maru Gamerpact Esports take top honours at the MLBB x OPPO Smooth Legend Cup APAC Grand Finals.

LinkedIn: How AI is reshaping hiring and workforce strategies in 2025

Discover how AI is transforming hiring and workforce strategies in 2025, from skills-based recruitment to internal mobility and continuous learning.

Kyberlife raises US$3 million to expand healthcare procurement in Southeast Asia

Singaporeโ€™s healthtech startup Kyberlife secures US$3 million to expand its digital procurement platform, streamlining healthcare supply chains in Southeast Asia.

ST Telemedia Global Data Centres gains NVIDIA AI certification to boost AI capabilities

ST Telemedia Global Data Centres has achieved certification under the NVIDIA DGX-Ready Data Center programme, boosting AI capabilities in Southeast Asia.

Geek

Lego and Pokรฉmon Company announce long-awaited collaboration

Lego has partnered with The Pokรฉmon Company, and official Pokรฉmon Lego sets will be available in stores in 2026.

Crunchyroll announces cinema release dates for Demon Slayer: Kimetsu no Yaiba Infinity Castle

Crunchyroll announces cinema release dates for Demon Slayer: Kimetsu no Yaiba Infinity Castle, starting 14 August 2025 in Singapore and Malaysia.

Aetherdrift brings high-speed action to Magic: The Gathering fans

MTG's Aetherdrift brings high-speed action, new mechanics, and exclusive collectibles in an epic multiverse race starting 7 February.

Crunchyroll and Sony partners unveil anime adaptation of Ghost of Tsushima: Legends

Crunchyroll, Aniplex, and Sony partners reveal Ghost of Tsushima: Legends anime adaptation, set for a 2027 release exclusively on Crunchyroll.

Evangelion store marks two decades with new merchandise and an anniversary fair

Celebrate 20 years of EVANGELION with exclusive merchandise and special gifts at the anniversary fair, only at the EVANGELION STORE.

Hot topics

Going elsewhere?

26.6 C
Singapore
21.9 C
Malaysia
29.2 C
Thailand
27.9 C
Philippines
20.5 C
Indonesia
16 C
Vietnam
30.8 C
Cambodia
23.1 C
Myanmar

Cybersecurity

OpenAI invests in cybersecurity to combat AI-driven threats

OpenAI has made its first cybersecurity investment in Adaptive Security, a startup that uses AI to train employees to detect and prevent cyber threats.

Roblox introduces new parental controls to enhance child safety

Roblox introduces new parental controls, allowing parents to block games, restrict friends, and monitor their childโ€™s activity for better safety.

Exabeam introduces Nova, an agentic AI that boosts cybersecurity operations

Exabeam unveils Nova, a proactive AI agent that boosts security team productivity and reduces incident investigation time by over 50%.

Tenable reveals privilege escalation flaw in Google Cloud Run

Tenable uncovers a privilege escalation flaw in Google Cloud Run, exposing risks linked to inherited permissions and service interdependencies.

ESET uncovers RansomHub links to rival gangs and highlights emerging EDR killer threats

ESET uncovers RansomHubโ€™s links to rival gangs and reveals its custom EDR killer, signalling new threats in the ransomware landscape.

Marketing

Spotify introduces AI-powered ads and programmatic ad buying

Spotify unveils AI-powered ads and the Spotify Ad Exchange, making it easier for advertisers to reach Gen Z listeners with real-time bidding.

Adobe: Redefining digital marketing in APAC through AI and privacy-first personalisation

Discover how Adobe helps APAC brands tackle data privacy, localise content, and embrace AI-driven marketing in a cookieless future.

Adobe introduces AI agents to Experience Cloud to improve customer experience delivery

Adobe unveils AI-powered features in Experience Cloud to help businesses deliver personalised customer journeys and better digital performance.

Adobe introduces new Firefly updates to streamline brand content production at scale

Adobe expands Firefly with video, 3D and GenStudio integration, helping brands scale on-brand content production with ease.

WeChat mini-game advertising sees 113% increase, creating new opportunities for developers

WeChat mini-game ads grew 113% in 2024, opening major growth chances for developers aiming to scale in Chinaโ€™s fast-moving mobile game market.

Southeast Asia

Synagie and HKT launch ShopHK to help Hong Kong brands expand into Southeast Asia

Synagie and HKT launch ShopHK, helping Hong Kong SMEs tap into Southeast Asia's booming US$600 billion e-commerce market.

MLBB and OPPO crown regional champions at APAC Smooth Legend Cup

IDONOTSLEEP and Maru Gamerpact Esports take top honours at the MLBB x OPPO Smooth Legend Cup APAC Grand Finals.

LinkedIn: How AI is reshaping hiring and workforce strategies in 2025

Discover how AI is transforming hiring and workforce strategies in 2025, from skills-based recruitment to internal mobility and continuous learning.

Kyberlife raises US$3 million to expand healthcare procurement in Southeast Asia

Singaporeโ€™s healthtech startup Kyberlife secures US$3 million to expand its digital procurement platform, streamlining healthcare supply chains in Southeast Asia.

ST Telemedia Global Data Centres gains NVIDIA AI certification to boost AI capabilities

ST Telemedia Global Data Centres has achieved certification under the NVIDIA DGX-Ready Data Center programme, boosting AI capabilities in Southeast Asia.

Geek

Lego and Pokรฉmon Company announce long-awaited collaboration

Lego has partnered with The Pokรฉmon Company, and official Pokรฉmon Lego sets will be available in stores in 2026.

Crunchyroll announces cinema release dates for Demon Slayer: Kimetsu no Yaiba Infinity Castle

Crunchyroll announces cinema release dates for Demon Slayer: Kimetsu no Yaiba Infinity Castle, starting 14 August 2025 in Singapore and Malaysia.

Aetherdrift brings high-speed action to Magic: The Gathering fans

MTG's Aetherdrift brings high-speed action, new mechanics, and exclusive collectibles in an epic multiverse race starting 7 February.

Crunchyroll and Sony partners unveil anime adaptation of Ghost of Tsushima: Legends

Crunchyroll, Aniplex, and Sony partners reveal Ghost of Tsushima: Legends anime adaptation, set for a 2027 release exclusively on Crunchyroll.

Evangelion store marks two decades with new merchandise and an anniversary fair

Celebrate 20 years of EVANGELION with exclusive merchandise and special gifts at the anniversary fair, only at the EVANGELION STORE.
Monday, 7 April 2025
26.6 C
Singapore
29.2 C
Thailand
20.5 C
Indonesia
27.9 C
Philippines

LG introduces new PuriCare air purifier pet mode with clean booster to its line-up in Singapore

Pet owners can now breathe easy with cutting-edge air filtration technologies that delivers fresher and cleaner air at home

With the recent boom in the pet economy, appliances that keep homes cleaner and healthier have also seen a burgeoning demand. As a global leader in air care solutions, LG Electronics (LG) launches a state-of-the-art product โ€“ the LG PuriCare Air Purifier Pet Mode with Clean Booster in Singapore, adding to its existing line-up of PuriCare air purifiers.

Pet-friendly filtration capabilities

The LG PuriCare Air Purifier Pet Mode with Clean Booster offers pet owners much needed relief from poor indoor air conditions that can be caused by pet dander on top of environmental factors such as humidity, air pollution or inadequate ventilation. Unique to this model, it comes with a Photocatalytic Deodorization Filter to help eliminate unpleasant odours, including pet odours, up to 55 percent more effectively than the regular LG PuriCare 360ยฐ Air Purifiers. For enhanced coverage, the Pet Mode feature removes dust, stubborn strands of pet fur and hair floating in the air by delivering a coverage boost of up to 35 percent, alleviating allergies and respiratory symptoms to keep everyone safe.

Advanced filtration system for a healthier home

The latest LG PuriCare air purifiers are equipped with a multi-filtration system comprising of the Safe Plus Filter (HEPA) and Deodorization Filter to aid in eliminating bacteria, viruses, ultra-fine dust, allergens and harmful gases. The Safe Plus Filter is 99.9 percent anti-bacterial and anti-viral, and removes 99.999 percent of ultra-fine dust particles as small as 0.01 micrometres and allergens. This further adds to the impressive performance of its Deodorization Filter, which captures harmful gases lurking in the air such as odours, smog and chemicals. The LG Ionizer is another innovation being utilized to remove harmful airborne viruses and bacteria, by surrounding the substances with Ion clusters to form a chemical reaction that only produces water.

Boasting the brandโ€™s unique 360-degree air filtration system on top of three advanced filters and pet-friendly filtration capabilities, the PuriCare Air Purifier Pet Mode with Clean Booster is now even better at providing refreshed air throughout the entire home for both pet owners and their furry friends. Accompanied by a stylish and distinctive cylindrical shape, it purifies the air from all directions and delivers filtered air as far as 7.5 meters, and up to 24 percent faster using its Clean Booster feature, which rises from the top of the appliance and rotates in either left or right to eliminate blind spots and achieve comprehensive air coverage.

Maintenance of the air purifier is simple with a removable Safe Plus Pre-Filter and HEPA Filter that can be easily washed for enhanced sanitation and hygiene.

Keep the indoor air quality in check

The LG PuriCare Air Purifier Pet Mode with Clean Booster is equipped with a PM1.0 sensor and Gas sensor that accurately determines the air quality and detects fine particles smaller than one micrometre in diameter. The sensor performs real-time status checks to ensure it is operating following actual pollution levels and alerts users of the air quality in numbers and four coloured LED lights for ease of recognition via the Smart Indicator function.

For added convenience and accessibility, the LG ThinQ App also allows users to control their PuriCare device remotely. From turning it on and off to monitoring indoor air quality and changing device settings, controlling the LG device is simple with just a few clicks on the smartphone.

The LG PuriCare Single Air Purifier Pet Mode with Clean Booster comes in Silver and is priced at S$999. Limited quantities are exclusively available at official LG Lazada, LG Shopee and KrisShop from November 2021.

Hot this week

Evento Seguro simplifies insurance access for event organisers in Brazil

Evento Seguro by Chubb makes event insurance easier for Brazilian organisers through a digital platform by Sympla and discovermarket.

Apple may launch an AI-powered Health app with a coaching feature next year

Apple may introduce an AI-powered Health app with coaching, food tracking, and fitness guidance in 2026, possibly as a new subscription service.

Most APAC developers now view AI agents as vital to software development

Over four in five APAC developers believe AI agents are becoming as essential to app development as traditional software tools.

NVIDIA Blackwell platform sets new performance benchmark in MLPerf Inference v5.0

NVIDIAโ€™s GB200 NVL72 sets a new benchmark in MLPerf Inference v5.0 with 30x token throughput, leading AI factory performance.

Qualcomm expands AI research with MovianAI acquisition

Qualcomm has acquired Vietnamese AI research firm MovianAI to boost its AI development in smartphones, PCs, and software-defined vehicles.

Ring founder Jamie Siminoff returns to Amazon as vice president

Jamie Siminoff returns to Amazon as VP, now leading Ring, Blink, Key, and Sidewalk teams amid a new AI-driven chapter for smart homes.

OPPO Watch X2 smartwatch with titanium bezel now available in Singapore

OPPOโ€™s new Watch X2 smartwatch is now available in Singapore. It offers a 16-day battery life, smart health tracking, and a titanium bezel.

MediaTekโ€™s Kompanio Ultra chip challenges Copilot+ PCs with AI power

MediaTekโ€™s Kompanio Ultra chip brings powerful AI processing and high-end performance to Chrome OS, competing with Windows Copilot+ PCs.

Pixel 10 to feature more cameras, but with downgraded specs

Google's Pixel 10 may feature more cameras but with downgraded specs, including a telephoto lens, while the Pixel 10 Pro retains its advanced setup.

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