Thursday, 14 November 2024
28.7 C
Singapore

Learn more about Facebook’s email marketing tools

Facebook is one of the most used platforms for digital marketing, and now it is testing new tools that will allow businesses to send marketing emails through the platform. These tools will allow SMEs to upload contact lists and write marketing emails through a user-friendly interface. Businesses will be able to send emails through Facebook […]

Facebook is one of the most used platforms for digital marketing, and now it is testing new tools that will allow businesses to send marketing emails through the platform.

These tools will allow SMEs to upload contact lists and write marketing emails through a user-friendly interface. Businesses will be able to send emails through Facebook and then track their performance.

Meg Coffey, a marketer, was the one who shared two screenshots about this test on his Twitter handle. According to these screenshots, it seems like the business pages with access to this tool will get notifications on the left sidebar. 

After you click on the tab, Marketing Emails, a screen appears promptly and asks you to confirm the email address provided. After confirming the email address, you can start adding email contacts to your subscriber list.

The information can be included individually, or you can upload a spreadsheet. Before adding the contact information, Facebook asks you to confirm that you have received permission to send the marketing emails to the contacts. After the contacts have been added, you can start composing the promotional emails in the Pages app.

Facebook confirms the test

Facebook’s spokesperson confirmed that they are testing the new tools in a statement to Adweek. The test is limited to small and mid-sized businesses.

According to the statement, if the tools turn out to be beneficial to businesses, they will be rolled out to all businesses. These tools will be a lifesaver to businesses that don’t have an active email marketing solution. 

They offer an easy and fast way for SMBs to send marketing messages at scale and then track performance. However, businesses that have already built their email list may not find the tools robust enough to make them switch from what they are currently using.

On the other hand, businesses that are new to email marketing can use these tools as a perfect way to get started.

However, it is worth noting that you will still need to get contacts to opt-in to your email list. It’s not like the tool sends promotional emails to anyone who likes, comments, or anything like that.

Hot this week

Best smartphone for 2024: Apple and Samsung, OPPO, Google phones reviewed

Explore the best 2024 smartphones: Samsung Galaxy S24 Ultra, OnePlus 12R, and OPPO Find N3 Flip. Compare AI capabilities, camera tech, and designs to find your ideal match.

Steam’s latest update introduces free gameplay recording for all users

Steam now offers free gameplay recording with easy sharing options for all users.

ChatGPT’s new voice mode brings real-time conversations to desktops

ChatGPT’s Advanced Voice Mode lets PC and Mac users enjoy real-time voice chats, adding natural interaction to AI for an improved user experience.

Meta’s collaboration with the US government fuels questions about AI use

Meta partners with US agencies to explore AI in the public sector, collaborating on projects with the State Department and Department of Education.

ChatGPT launches live search with real-time information

OpenAI launches live search for ChatGPT, enhancing AI accuracy with real-time information, no ads, and media partnerships just in time for the US elections.

Monster Hunter to debut open-world RPG for mobile players

Monster Hunter is set to hit mobile in an open-world RPG spinoff called Monster Hunter Outlanders, offering a new co-op hunting experience on the go.

23andMe to lay off 40% of workforce amid cost-cutting drive

23andMe cuts 40% of its workforce, saving US$35M, to refocus on core services after a tough year with layoffs and a data breach.

Human stories and cultural narratives shine at OPPO Imagine IF Photography Awards

OPPO’s Imagine IF Awards showcase global stories through mobile photography, celebrating moments of joy, memory, and cultural beauty at Paris Photo 2024.

Smart Home Tech Show 2024: 6 tips for maximising your experience and savings at Singapore’s largest home tech showcase

Make the most of the Smart Home Tech Show 2024, featuring S$1 deals, expert consultations, and the latest home tech, from 14-17 November at Suntec.

Related Articles

Popular Categories