Apple's iPhone 16 is on track to launch in the second week of September, even though Apple Intelligence, a critical new feature, will be delayed until October. Mark Gurman from Bloomberg shared this information in his Power On newsletter, addressing concerns about whether the delay would impact the iPhone 16 release.
Gurman confirmed that Apple plans to hold the iPhone 16 launch event “around the same time as last year,” suggesting September 10 as a likely date. Last year, Apple unveiled the iPhone 15 on Tuesday, September 12. This indicates that Apple maintains its usual launch schedule despite the delay in Apple Intelligence.
Post-launch feature updates
The delayed rollout of Apple Intelligence is expected to be okay. Gurman cited the example of the iPhone 7 Plus's Portrait Mode, which was introduced a month after the phone's launch through a software update. This precedent suggests that Apple can manage similar situations effectively.
Not all Apple Intelligence features will be available at launch. The initial release will be in beta, and additional functionalities will be introduced over the following year. Therefore, Apple Intelligence will only be a core feature of the iPhone 16 after a while.
Wedbush, an investment firm, believes that Apple Intelligence could lead to a significant upgrade cycle for the iPhone 16 and help reverse Apple's sales decline in China. They argue that Apple Intelligence could establish Apple as an essential player in the AI market, attracting collaborations with other AI companies.
Sales prospects
Wedbush's optimistic outlook suggests Apple Intelligence could drive strong consumer interest and upgrades. Apple's large user base could position it as a critical player in the AI industry, enhancing its market presence and appeal.
In conclusion, despite the delay in Apple Intelligence, the iPhone 16's launch is set for September. Apple's experience with post-launch updates and the gradual rollout of new features should ensure a smooth transition. The potential for Apple Intelligence to drive significant consumer interest and sales highlights Apple's strategic approach to product launches and feature introductions.
