Hot topics

Going elsewhere?

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Malaysia
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Thailand
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Philippines
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Indonesia
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Vietnam
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Myanmar

Cybersecurity

OpenAI invests in cybersecurity to combat AI-driven threats

OpenAI has made its first cybersecurity investment in Adaptive Security, a startup that uses AI to train employees to detect and prevent cyber threats.

Roblox introduces new parental controls to enhance child safety

Roblox introduces new parental controls, allowing parents to block games, restrict friends, and monitor their childโ€™s activity for better safety.

Exabeam introduces Nova, an agentic AI that boosts cybersecurity operations

Exabeam unveils Nova, a proactive AI agent that boosts security team productivity and reduces incident investigation time by over 50%.

Tenable reveals privilege escalation flaw in Google Cloud Run

Tenable uncovers a privilege escalation flaw in Google Cloud Run, exposing risks linked to inherited permissions and service interdependencies.

ESET uncovers RansomHub links to rival gangs and highlights emerging EDR killer threats

ESET uncovers RansomHubโ€™s links to rival gangs and reveals its custom EDR killer, signalling new threats in the ransomware landscape.

Marketing

Spotify introduces AI-powered ads and programmatic ad buying

Spotify unveils AI-powered ads and the Spotify Ad Exchange, making it easier for advertisers to reach Gen Z listeners with real-time bidding.

Adobe: Redefining digital marketing in APAC through AI and privacy-first personalisation

Discover how Adobe helps APAC brands tackle data privacy, localise content, and embrace AI-driven marketing in a cookieless future.

Adobe introduces AI agents to Experience Cloud to improve customer experience delivery

Adobe unveils AI-powered features in Experience Cloud to help businesses deliver personalised customer journeys and better digital performance.

Adobe introduces new Firefly updates to streamline brand content production at scale

Adobe expands Firefly with video, 3D and GenStudio integration, helping brands scale on-brand content production with ease.

WeChat mini-game advertising sees 113% increase, creating new opportunities for developers

WeChat mini-game ads grew 113% in 2024, opening major growth chances for developers aiming to scale in Chinaโ€™s fast-moving mobile game market.

Southeast Asia

Synagie and HKT launch ShopHK to help Hong Kong brands expand into Southeast Asia

Synagie and HKT launch ShopHK, helping Hong Kong SMEs tap into Southeast Asia's booming US$600 billion e-commerce market.

MLBB and OPPO crown regional champions at APAC Smooth Legend Cup

IDONOTSLEEP and Maru Gamerpact Esports take top honours at the MLBB x OPPO Smooth Legend Cup APAC Grand Finals.

LinkedIn: How AI is reshaping hiring and workforce strategies in 2025

Discover how AI is transforming hiring and workforce strategies in 2025, from skills-based recruitment to internal mobility and continuous learning.

Kyberlife raises US$3 million to expand healthcare procurement in Southeast Asia

Singaporeโ€™s healthtech startup Kyberlife secures US$3 million to expand its digital procurement platform, streamlining healthcare supply chains in Southeast Asia.

ST Telemedia Global Data Centres gains NVIDIA AI certification to boost AI capabilities

ST Telemedia Global Data Centres has achieved certification under the NVIDIA DGX-Ready Data Center programme, boosting AI capabilities in Southeast Asia.

Geek

Lego and Pokรฉmon Company announce long-awaited collaboration

Lego has partnered with The Pokรฉmon Company, and official Pokรฉmon Lego sets will be available in stores in 2026.

Crunchyroll announces cinema release dates for Demon Slayer: Kimetsu no Yaiba Infinity Castle

Crunchyroll announces cinema release dates for Demon Slayer: Kimetsu no Yaiba Infinity Castle, starting 14 August 2025 in Singapore and Malaysia.

Aetherdrift brings high-speed action to Magic: The Gathering fans

MTG's Aetherdrift brings high-speed action, new mechanics, and exclusive collectibles in an epic multiverse race starting 7 February.

Crunchyroll and Sony partners unveil anime adaptation of Ghost of Tsushima: Legends

Crunchyroll, Aniplex, and Sony partners reveal Ghost of Tsushima: Legends anime adaptation, set for a 2027 release exclusively on Crunchyroll.

Evangelion store marks two decades with new merchandise and an anniversary fair

Celebrate 20 years of EVANGELION with exclusive merchandise and special gifts at the anniversary fair, only at the EVANGELION STORE.

Hot topics

Going elsewhere?

24.3 C
Singapore
31.6 C
Malaysia
34.1 C
Thailand
28.3 C
Philippines
27.2 C
Indonesia
20 C
Vietnam
38.4 C
Cambodia
32.2 C
Myanmar

Cybersecurity

OpenAI invests in cybersecurity to combat AI-driven threats

OpenAI has made its first cybersecurity investment in Adaptive Security, a startup that uses AI to train employees to detect and prevent cyber threats.

Roblox introduces new parental controls to enhance child safety

Roblox introduces new parental controls, allowing parents to block games, restrict friends, and monitor their childโ€™s activity for better safety.

Exabeam introduces Nova, an agentic AI that boosts cybersecurity operations

Exabeam unveils Nova, a proactive AI agent that boosts security team productivity and reduces incident investigation time by over 50%.

Tenable reveals privilege escalation flaw in Google Cloud Run

Tenable uncovers a privilege escalation flaw in Google Cloud Run, exposing risks linked to inherited permissions and service interdependencies.

ESET uncovers RansomHub links to rival gangs and highlights emerging EDR killer threats

ESET uncovers RansomHubโ€™s links to rival gangs and reveals its custom EDR killer, signalling new threats in the ransomware landscape.

Marketing

Spotify introduces AI-powered ads and programmatic ad buying

Spotify unveils AI-powered ads and the Spotify Ad Exchange, making it easier for advertisers to reach Gen Z listeners with real-time bidding.

Adobe: Redefining digital marketing in APAC through AI and privacy-first personalisation

Discover how Adobe helps APAC brands tackle data privacy, localise content, and embrace AI-driven marketing in a cookieless future.

Adobe introduces AI agents to Experience Cloud to improve customer experience delivery

Adobe unveils AI-powered features in Experience Cloud to help businesses deliver personalised customer journeys and better digital performance.

Adobe introduces new Firefly updates to streamline brand content production at scale

Adobe expands Firefly with video, 3D and GenStudio integration, helping brands scale on-brand content production with ease.

WeChat mini-game advertising sees 113% increase, creating new opportunities for developers

WeChat mini-game ads grew 113% in 2024, opening major growth chances for developers aiming to scale in Chinaโ€™s fast-moving mobile game market.

Southeast Asia

Synagie and HKT launch ShopHK to help Hong Kong brands expand into Southeast Asia

Synagie and HKT launch ShopHK, helping Hong Kong SMEs tap into Southeast Asia's booming US$600 billion e-commerce market.

MLBB and OPPO crown regional champions at APAC Smooth Legend Cup

IDONOTSLEEP and Maru Gamerpact Esports take top honours at the MLBB x OPPO Smooth Legend Cup APAC Grand Finals.

LinkedIn: How AI is reshaping hiring and workforce strategies in 2025

Discover how AI is transforming hiring and workforce strategies in 2025, from skills-based recruitment to internal mobility and continuous learning.

Kyberlife raises US$3 million to expand healthcare procurement in Southeast Asia

Singaporeโ€™s healthtech startup Kyberlife secures US$3 million to expand its digital procurement platform, streamlining healthcare supply chains in Southeast Asia.

ST Telemedia Global Data Centres gains NVIDIA AI certification to boost AI capabilities

ST Telemedia Global Data Centres has achieved certification under the NVIDIA DGX-Ready Data Center programme, boosting AI capabilities in Southeast Asia.

Geek

Lego and Pokรฉmon Company announce long-awaited collaboration

Lego has partnered with The Pokรฉmon Company, and official Pokรฉmon Lego sets will be available in stores in 2026.

Crunchyroll announces cinema release dates for Demon Slayer: Kimetsu no Yaiba Infinity Castle

Crunchyroll announces cinema release dates for Demon Slayer: Kimetsu no Yaiba Infinity Castle, starting 14 August 2025 in Singapore and Malaysia.

Aetherdrift brings high-speed action to Magic: The Gathering fans

MTG's Aetherdrift brings high-speed action, new mechanics, and exclusive collectibles in an epic multiverse race starting 7 February.

Crunchyroll and Sony partners unveil anime adaptation of Ghost of Tsushima: Legends

Crunchyroll, Aniplex, and Sony partners reveal Ghost of Tsushima: Legends anime adaptation, set for a 2027 release exclusively on Crunchyroll.

Evangelion store marks two decades with new merchandise and an anniversary fair

Celebrate 20 years of EVANGELION with exclusive merchandise and special gifts at the anniversary fair, only at the EVANGELION STORE.
Monday, 7 April 2025
24.3 C
Singapore
34.1 C
Thailand
27.2 C
Indonesia
28.3 C
Philippines

Instagram introduces interactive games in live-streams to boost user engagement

Instagramโ€™s new live-stream games like โ€œThis or Thatโ€ and โ€œTriviaโ€ aim to revolutionise user engagement and interaction.

Instagram is redefining the live-streaming experience for its users by trialling interactive games within its platform. This innovative approach aims to increase viewer participation and create a more engaging live broadcast environment. By introducing games like โ€œThis or Thatโ€ and โ€œTriviaโ€, Instagram is setting a new trend in the realm of social media live-streaming.

A new twist to live broadcasting

The integration of interactive games in live streams is a strategic move by Instagram. โ€œThis or Thatโ€ allows broadcasters to pose questions to their audience, inviting them to participate actively in the stream. Similarly, โ€œTriviaโ€ offers a fun and engaging way to keep viewers hooked, enhancing the live-streaming experience. These games are simple yet powerful tools that can ignite conversations, foster viewer engagement, and potentially open up new opportunities for broadcasters to connect with their audience.

Metaโ€™s strategic expansion into live-streaming

Meta, the parent company of Instagram, is not new to live-streaming. Their recent initiatives, including expanding the โ€œStarsโ€ live-stream donation programme, clearly intend to make live-streaming a focal point for Instagram creators. This programme has been extended to a broader range of creators across various regions, allowing them to receive donations from their viewers. In addition, Instagram has made it easier for creators to live-stream using desktop PCs through third-party tools since December. These developments indicate a larger strategy to integrate live streaming more comprehensively into the Instagram user experience.

The popularity of live streaming is evident, particularly in markets like China, where shopping live streams have revolutionised the way platforms and creators interact with their audience. While this trend has been slower in Western countries, platforms such as TikTok and YouTube actively promote live-stream adoption. Instagramโ€™s introduction of interactive live-stream games is a strategic response to this global trend, positioning the platform as a critical player in the evolving digital landscape.

The future of Instagramโ€™s live-streaming features

Instagramโ€™s foray into live-stream games is more than an attempt to keep up with current trends. It represents a forward-thinking approach to social media, where live-streaming isnโ€™t just a way to share content but a platform for interactive, community-driven experiences. These games could potentially lead to new avenues for community building, audience engagement, and even e-commerce opportunities within the platform. As we anticipate more information from Instagram on this exciting development, itโ€™s clear that these interactive features could significantly alter the social media landscape, particularly in how live content is consumed and interacted with.

Keeping up with the latest developments

For those interested in the latest trends in social media and live-streaming, keeping an eye on Instagramโ€™s updates and reputable tech news sources is essential. With Instagram at the forefront of innovation in live-streaming, these developments are exciting for users and creators and indicative of the changing dynamics in how we interact with social media platforms. As Instagram continues to roll out new features, the possibilities for creativity, community engagement, and digital interaction seem limitless.

Hot this week

Amazon introduces AI shopping assistant to buy from third-party sites

Amazon is testing "Buy for Me," an AI shopping tool that buys from third-party sites. Please find out how it works and what it means for online shopping.

YouTube expands shopping affiliate programme in Singapore through Shopee partnership

YouTube teams up with Shopee to launch its Shopping affiliate programme in Singapore, giving creators new ways to monetise their content.

Apple Intelligence now supports English (Singapore) with the latest update

Appleโ€™s latest update brings Apple Intelligence support for English (Singapore), making AI features more accessible without needing US English settings.

Qualcomm expands AI research with MovianAI acquisition

Qualcomm has acquired Vietnamese AI research firm MovianAI to boost its AI development in smartphones, PCs, and software-defined vehicles.

How ByteDanceโ€™s AI investment is reshaping the future of technology

ByteDance is investing US$12 billion in AI infrastructure for 2025 to enhance platforms like TikTok and drive innovation across industries, with a focus on acquiring AI chips globally.

Ring founder Jamie Siminoff returns to Amazon as vice president

Jamie Siminoff returns to Amazon as VP, now leading Ring, Blink, Key, and Sidewalk teams amid a new AI-driven chapter for smart homes.

OPPO Watch X2 smartwatch with titanium bezel now available in Singapore

OPPOโ€™s new Watch X2 smartwatch is now available in Singapore. It offers a 16-day battery life, smart health tracking, and a titanium bezel.

MediaTekโ€™s Kompanio Ultra chip challenges Copilot+ PCs with AI power

MediaTekโ€™s Kompanio Ultra chip brings powerful AI processing and high-end performance to Chrome OS, competing with Windows Copilot+ PCs.

Pixel 10 to feature more cameras, but with downgraded specs

Google's Pixel 10 may feature more cameras but with downgraded specs, including a telephoto lens, while the Pixel 10 Pro retains its advanced setup.

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