Friday, 4 April 2025
27.2 C
Singapore
30.2 C
Thailand
20.3 C
Indonesia
27.2 C
Philippines

Instagram and Threads to limit political content recommendations

Meta announces changes to reduce political content recommendations on Instagram and Threads, giving users greater control.

Meta, the parent company of Instagram and Threads, has announced significant changes aimed at reducing the visibility of political content on its platforms. The move comes as part of an effort to allow users greater control over the type of content they encounter while browsing.

What’s changing?

Starting in the coming weeks, Instagram and Threads will adjust their algorithms to limit the recommendation of political content. This means that unless users opt-in to receive such content, they will be less likely to come across posts related to politics, elections, or social issues while scrolling through their feeds or exploring new content.

How does it work?

The changes will affect public accounts and primarily impact content appearing in recommended feeds, such as Explore, Reels, in-feed recommendations, and suggested user lists. Users wishing to continue seeing political content can adjust their account settings to opt-in to receive such recommendations.

What about content from followed accounts?

Accounts that users choose to follow will not be affected by these changes. This means that users will still see political content from accounts they follow in their feeds and Stories as usual.

Creator impact

These changes may impact creators’ visibility on the platform. Accounts that are not eligible to be recommended will not see any of their content surfaced to users, regardless of its content. Professional accounts will have access to tools to monitor their eligibility status and contest decisions that impact their visibility.

Meta’s previous efforts

These updates build upon Meta’s previous efforts to limit the prominence of political content on its platforms. In recent years, the company has sought to distance itself from the world of news and politics, citing concerns over negative engagement and scrutiny.

Why is this important?

The decision to limit political content recommendations is significant as it reflects Meta’s commitment to providing a more tailored and positive user experience. By allowing users to control the type of content they encounter, Meta aims to create an inclusive and engaging platform for all users, regardless of their political preferences.

Conclusion

By giving users more control over the content they encounter, Meta aims to create a more tailored and positive experience for its users. These changes reflect a broader trend within social media companies to address concerns over the impact of political content on their platforms.

Hot this week

Tenable reveals privilege escalation flaw in Google Cloud Run

Tenable uncovers a privilege escalation flaw in Google Cloud Run, exposing risks linked to inherited permissions and service interdependencies.

Uwant D500 Pro Wet and Dry Vacuum Cleaner review: Designed for comfort and ease of use

The Uwant D500 Pro Wet and Dry Vacuum Cleaner offers powerful suction, real-time sterilisation, and ergonomic design for effortless cleaning. With self-cleaning, AI-powered drying, and intuitive controls, it ensures a seamless, low-maintenance experience for modern homes.

Samsungโ€™s latest vacuum alerts you to calls and texts while you clean

Samsungโ€™s new Bespoke AI Jet Ultra vacuum can alert you to calls and texts while cleaning as the brand expands smart home screens across appliances.

Google’s Gemini 2.5 Pro AI model is now available for all users

Google's Gemini 2.5 Pro AI model is now available for all users, offering advanced coding and reasoning abilities with a free trial for Gemini Advanced.

Qualcomm expands AI research with MovianAI acquisition

Qualcomm has acquired Vietnamese AI research firm MovianAI to boost its AI development in smartphones, PCs, and software-defined vehicles.

Spotify introduces AI-powered ads and programmatic ad buying

Spotify unveils AI-powered ads and the Spotify Ad Exchange, making it easier for advertisers to reach Gen Z listeners with real-time bidding.

YouTube expands shopping affiliate programme in Singapore through Shopee partnership

YouTube teams up with Shopee to launch its Shopping affiliate programme in Singapore, giving creators new ways to monetise their content.

Misconceptions about STEM careers continue to deter young women in Singapore

New research shows stereotypes and lack of support are deterring young women from STEM careers, posing a risk to Singaporeโ€™s innovation goals.

Synagie and HKT launch ShopHK to help Hong Kong brands expand into Southeast Asia

Synagie and HKT launch ShopHK, helping Hong Kong SMEs tap into Southeast Asia's booming US$600 billion e-commerce market.

Related Articles