Thursday, 3 April 2025
26.1 C
Singapore
29.2 C
Thailand
27 C
Indonesia
27.3 C
Philippines

impact.com reports strong growth and innovation in 2024

impact.com celebrates growth in 2024, with over 1,000 new clients, innovative launches like impact.com/advocate, and record-breaking revenues.

impact.com, a global leader in partnership management, has reported significant growth and innovation in 2024. The company credits its success to an expanding client base, cutting-edge product developments, and strategic integrations. Despite ongoing global economic challenges, impact.com onboarded over 1,000 new clients this year, including notable names such as Big Lots, Gatorade, The Container Store, Fitness & Lifestyle Group, Trapo, and Kรผhl.

The company achieved major financial milestones in 2024, with gross merchandise value (GMV) surpassing US$100 billion annually and gross transaction value (GTV), or payments to partners, reaching over US$4.5 billion. Additionally, for the first time, impact.comโ€™s annual recurring revenue (ARR) exceeded US$200 million, reinforcing its leadership in the partnership management space.

Community-driven marketing gains momentum

In todayโ€™s marketplace, consumers are turning to creators, influencers, and trusted individuals for purchasing guidance rather than traditional advertising. This shift has led to a surge in the creator economy, projected to double and exceed US$480 billion within the next five years. Brands are capitalising on this shift by focusing on community-driven marketing, where customer trust and relationships play a central role.

David A. Yovanno, CEO of impact.com, highlighted the growing importance of partnerships in modern marketing. โ€œPartnerships are no longer just tools, they are essential strategies driving growth in today’s community-driven market that are redefining the landscape of our industry,โ€ said Yovanno. He emphasised the changing consumer behaviour, noting that people prefer learning about brands through peers rather than traditional advertising.

This transformation has driven up customer acquisition costs by more than 220% over the last eight years, but it has also created opportunities for the partnership economy to deliver immense value. Partnerships enable brands to stay relevant by collaborating with the communities that influence their success.

Launch of impact.com/advocate

This year, impact.com launched impact.com/advocate, a platform designed to empower brands through customer referral programmes. The tool allows businesses to create tailored referral initiatives that align with their strategies and objectives. This launch is part of impact.comโ€™s ongoing effort to diversify partnership types and cater to a wider range of business needs.

impact.com/advocate complements the companyโ€™s existing platforms, such as /performance for affiliate marketing and /creator for influencer and creator marketing. The initiative aligns with the industryโ€™s shift towards community-led strategies, further establishing impact.com as a holistic partner for businesses navigating the evolving marketing landscape.

Yovanno remarked on the growing influence of communities in brand loyalty and relevance. โ€œThis monumental behavioural shift has disrupted how we think about marketing, and it is challenging brands to let go of the reins and embrace collaboration with their customers and partners,โ€ he said.

impact.comโ€™s accomplishments in 2024 underscore the rising importance of partnerships in an increasingly community-driven marketing world, setting the stage for continued innovation and growth.

Hot this week

OpenAI pauses free GPT-4o image generation after viral Studio Ghibli trend

OpenAI halts free GPT-4o image generation after viral Studio Ghibli trend raises legal concerns, leaving paid users with continued access.

Exabeam introduces Nova, an agentic AI that boosts cybersecurity operations

Exabeam unveils Nova, a proactive AI agent that boosts security team productivity and reduces incident investigation time by over 50%.

Android Auto beta now supports full-screen gaming

Android Autoโ€™s latest beta introduces full-screen gaming, allowing you to play Candy Crush Soda Saga and Angry Birds 2 while parked.

Samsungโ€™s latest vacuum alerts you to calls and texts while you clean

Samsungโ€™s new Bespoke AI Jet Ultra vacuum can alert you to calls and texts while cleaning as the brand expands smart home screens across appliances.

Chinese EV makers urged to expand globally despite tariff challenges

Chinese EV makers are urged to expand globally despite rising tariffs. Industry experts stress the need for overseas production and strategic partnerships.

Qualcomm expands AI research with MovianAI acquisition

Qualcomm has acquired Vietnamese AI research firm MovianAI to boost its AI development in smartphones, PCs, and software-defined vehicles.

Roblox introduces new parental controls to enhance child safety

Roblox introduces new parental controls, allowing parents to block games, restrict friends, and monitor their childโ€™s activity for better safety.

Anthropic introduces Claude for Education, a new AI chatbot plan for universities

Anthropic launches Claude for Education, an AI chatbot plan for universities that offers advanced learning tools and administration support.

Exabeam introduces Nova, an agentic AI that boosts cybersecurity operations

Exabeam unveils Nova, a proactive AI agent that boosts security team productivity and reduces incident investigation time by over 50%.

Related Articles