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Southeast Asia

LinkedIn: How AI is reshaping hiring and workforce strategies in 2025

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Kyberlife raises US$3 million to expand healthcare procurement in Southeast Asia

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ST Telemedia Global Data Centres gains NVIDIA AI certification to boost AI capabilities

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EduSpaze welcomes seven edtech startups in its 10th cohort to transform learning in Southeast Asia

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OPPO and Mobile Legends: Bang Bang launch biggest in-game event with 10,000 smartphones to be won

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Geek

Lego and Pokรฉmon Company announce long-awaited collaboration

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Crunchyroll announces cinema release dates for Demon Slayer: Kimetsu no Yaiba Infinity Castle

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Aetherdrift brings high-speed action to Magic: The Gathering fans

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Crunchyroll and Sony partners unveil anime adaptation of Ghost of Tsushima: Legends

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Evangelion store marks two decades with new merchandise and an anniversary fair

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Hot topics

Going elsewhere?

26.8 C
Singapore
21.5 C
Malaysia
29 C
Thailand
26.6 C
Philippines
20 C
Indonesia
12 C
Vietnam
24.3 C
Cambodia
18.7 C
Myanmar

Cybersecurity

ESET uncovers RansomHub links to rival gangs and highlights emerging EDR killer threats

ESET uncovers RansomHubโ€™s links to rival gangs and reveals its custom EDR killer, signalling new threats in the ransomware landscape.

China-aligned hacker group FamousSparrow resurfaces in cyberattacks

ESET finds China-linked hacker group FamousSparrow still active with upgraded tools, targeting institutions in the US, Mexico and Honduras.

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ATxEnterprise 2025 in Singapore will bring together global leaders to explore AI, cybersecurity, and the future of enterprise technology.

Most consumers now back up their data, but cloud storage limits push shift to hybrid solutions

87% of people now back up their data, but cloud limits and rising costs are driving a shift to hybrid storage solutions.

RedCurl group linked to new ransomware strain in first documented attack

Bitdefender uncovers RedCurl's first ransomware campaign, revealing QWCrypt's unique tactics and the group's evolving cyber threat model.

Marketing

Adobe: Redefining digital marketing in APAC through AI and privacy-first personalisation

Discover how Adobe helps APAC brands tackle data privacy, localise content, and embrace AI-driven marketing in a cookieless future.

Adobe introduces AI agents to Experience Cloud to improve customer experience delivery

Adobe unveils AI-powered features in Experience Cloud to help businesses deliver personalised customer journeys and better digital performance.

Adobe introduces new Firefly updates to streamline brand content production at scale

Adobe expands Firefly with video, 3D and GenStudio integration, helping brands scale on-brand content production with ease.

WeChat mini-game advertising sees 113% increase, creating new opportunities for developers

WeChat mini-game ads grew 113% in 2024, opening major growth chances for developers aiming to scale in Chinaโ€™s fast-moving mobile game market.

Duolingoโ€™s Cybertruck stunt โ€˜killsโ€™ mascot Duo, and users canโ€™t get enough

Duolingoโ€™s marketing stunt claims its mascot, Duo the Owl, was hit by a Cybertruckโ€”boosting app engagement and sparking a viral campaign.

Southeast Asia

LinkedIn: How AI is reshaping hiring and workforce strategies in 2025

Discover how AI is transforming hiring and workforce strategies in 2025, from skills-based recruitment to internal mobility and continuous learning.

Kyberlife raises US$3 million to expand healthcare procurement in Southeast Asia

Singaporeโ€™s healthtech startup Kyberlife secures US$3 million to expand its digital procurement platform, streamlining healthcare supply chains in Southeast Asia.

ST Telemedia Global Data Centres gains NVIDIA AI certification to boost AI capabilities

ST Telemedia Global Data Centres has achieved certification under the NVIDIA DGX-Ready Data Center programme, boosting AI capabilities in Southeast Asia.

EduSpaze welcomes seven edtech startups in its 10th cohort to transform learning in Southeast Asia

EduSpaze welcomes seven edtech startups to its 10th cohort, focusing on AI-driven learning, job readiness, mental health, and workforce upskilling.

OPPO and Mobile Legends: Bang Bang launch biggest in-game event with 10,000 smartphones to be won

OPPO and MLBB launch their biggest in-game event, giving away 10,000 smartphones from 28 February to 1 April 2025.

Geek

Lego and Pokรฉmon Company announce long-awaited collaboration

Lego has partnered with The Pokรฉmon Company, and official Pokรฉmon Lego sets will be available in stores in 2026.

Crunchyroll announces cinema release dates for Demon Slayer: Kimetsu no Yaiba Infinity Castle

Crunchyroll announces cinema release dates for Demon Slayer: Kimetsu no Yaiba Infinity Castle, starting 14 August 2025 in Singapore and Malaysia.

Aetherdrift brings high-speed action to Magic: The Gathering fans

MTG's Aetherdrift brings high-speed action, new mechanics, and exclusive collectibles in an epic multiverse race starting 7 February.

Crunchyroll and Sony partners unveil anime adaptation of Ghost of Tsushima: Legends

Crunchyroll, Aniplex, and Sony partners reveal Ghost of Tsushima: Legends anime adaptation, set for a 2027 release exclusively on Crunchyroll.

Evangelion store marks two decades with new merchandise and an anniversary fair

Celebrate 20 years of EVANGELION with exclusive merchandise and special gifts at the anniversary fair, only at the EVANGELION STORE.
Wednesday, 2 April 2025
26.8 C
Singapore
29 C
Thailand
20 C
Indonesia
26.6 C
Philippines

How is technology changing the event industry?

Have you heard of holographic projection? The technology creates a highly realistic representation of real objects or people using normal video projection, which audiences can view without gadgets or glasses. In the wake of COVID-19, this technology proves to be one of the rising trends organizers are looking out for to ensure that event still goes [โ€ฆ]

Have you heard of holographic projection? The technology creates a highly realistic representation of real objects or people using normal video projection, which audiences can view without gadgets or glasses. In the wake of COVID-19, this technology proves to be one of the rising trends organizers are looking out for to ensure that event still goes on smoothly with travel restrictions worldwide. The use of technology in the event industry is the driving force behind the most recent advances. Studies have shown that using event technology can increase attendance by 20% and increase productivity by 27%. Knowing technology trends and adopting valuable ones gives event planners a competitive edge in their industry.

Breaking down language barriers

Accessibility should be a priority in the event industry. Hence, to connect to a broader audience from all over the world, there should be a need to ensure that the language barrier is not an obstacle to make the industry richer. One start-up called, Interprefy aims to change that. It is a cloud-based platform for real-time simultaneous video interpreting. The platform allows events to make use of language service providersโ€™ services to supply video interpreting for any language combination at any event. It has recently partnered with Singapore-based event technology provider GlobalSign to assist companies in expanding their global audiences for digital events. This remote option can help your eventโ€™s translating needs while saving on space, costs.

Enhanced security using facial recognition

Facial recognition technology is one that uses distinguishable facial features to identify the person. One of the advantages of this technology is safety and security. In the event of thousands of attendees, it is a challenge to pinpoint every minor detail. Therefore, it serves as a loophole for criminals to get through. The ability to analyze visual data and millions of images and videos stores data into a facial recognition database to determine attendeesโ€™ identity. For example, musician Taylor Swift used it to identify if her known stalkers were granted access to her Rose Bowl concert in May 2018. Furthermore, facial recognition technology can lower manpower requirements and lower costs as it allows automation at different access points. Hence, this technology can enable event planners to look out for crowd flood bottlenecks and collect session attendance data to improve their future events. 

Using of wearable techs

Wearable techs use near-field communication (NFC) chips to keep disruption and lines to a minimum, thereby engaging the attendees and allows them to have a seamless event experience. One example was the Hilton Americaโ€™s Leadership Conference in 2017. Held biannually, the organizers thought it is crucial to unite the attendees to interact and have an enhanced experience. They introduced wristbands that encourage the audience to connect, earn points, and purchase items from their points. It proves to be a success as over 90% of the attendees wore the wristband and networking enthusiastically. Actual data was able to support the types of engagements made by the attendees. This provides feedback for organizers on things they can improve on for the next event. With its precise tracking of attendees measured with the tag, it also provides the convenience to alert organizers on the booths that have less foot traffic and, therefore, direct attendees to the booth. 

VR in event industry

Virtual Reality (VR) is in high demand in the event industry. According to a survey, about 88% of the event organizers planned to use VR solution. With the use of VR, it aims to give attendees a wholesome and unforgettable experience. The Coachella Music Festival launched a VR app before the event to allows attendees to view the 360-degree photo from the previous year, interviews from artists performing for the event, and take a tour from event grounds. This gives attendees the anticipation and excitement for the real event.

Another example would be a VR experience by the FX Network to promote their show American Horror Story. Audiences were brought to a dome where they are being told to lie on a bed with a sheet covering over them. A headset and headphones were fitted to tap on the userโ€™s fear and introduction of character across multiple American Horror Story series in a 5-minutes video. With over 1000 people participated in the experience, the four-day event garnered a total of 137MM social media impressions and an additional 32MM. This shows how VR can promote and enhance the experience.

Event technology will evolve the industry

The few technologies mentioned above are only some of the many technologies on the rise. Event technology has shown its capability to make the event more engaging and dynamics in many innovative ways. Organizers need to be far-sighted and see the rising potential of many other event technologies to boost attendeesโ€™ experience. It is becoming more critical when looking to measure an eventโ€™s return on investment (ROI).

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