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Going elsewhere?

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37.7 C
Thailand
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Philippines
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Indonesia
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Vietnam
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Cambodia
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Cybersecurity

ESET uncovers RansomHub links to rival gangs and highlights emerging EDR killer threats

ESET uncovers RansomHubโ€™s links to rival gangs and reveals its custom EDR killer, signalling new threats in the ransomware landscape.

China-aligned hacker group FamousSparrow resurfaces in cyberattacks

ESET finds China-linked hacker group FamousSparrow still active with upgraded tools, targeting institutions in the US, Mexico and Honduras.

Global tech leaders to explore the future of enterprise at ATxEnterprise 2025

ATxEnterprise 2025 in Singapore will bring together global leaders to explore AI, cybersecurity, and the future of enterprise technology.

Most consumers now back up their data, but cloud storage limits push shift to hybrid solutions

87% of people now back up their data, but cloud limits and rising costs are driving a shift to hybrid storage solutions.

RedCurl group linked to new ransomware strain in first documented attack

Bitdefender uncovers RedCurl's first ransomware campaign, revealing QWCrypt's unique tactics and the group's evolving cyber threat model.

Marketing

Adobe: Redefining digital marketing in APAC through AI and privacy-first personalisation

Discover how Adobe helps APAC brands tackle data privacy, localise content, and embrace AI-driven marketing in a cookieless future.

Adobe introduces AI agents to Experience Cloud to improve customer experience delivery

Adobe unveils AI-powered features in Experience Cloud to help businesses deliver personalised customer journeys and better digital performance.

Adobe introduces new Firefly updates to streamline brand content production at scale

Adobe expands Firefly with video, 3D and GenStudio integration, helping brands scale on-brand content production with ease.

WeChat mini-game advertising sees 113% increase, creating new opportunities for developers

WeChat mini-game ads grew 113% in 2024, opening major growth chances for developers aiming to scale in Chinaโ€™s fast-moving mobile game market.

Duolingoโ€™s Cybertruck stunt โ€˜killsโ€™ mascot Duo, and users canโ€™t get enough

Duolingoโ€™s marketing stunt claims its mascot, Duo the Owl, was hit by a Cybertruckโ€”boosting app engagement and sparking a viral campaign.

Southeast Asia

LinkedIn: How AI is reshaping hiring and workforce strategies in 2025

Discover how AI is transforming hiring and workforce strategies in 2025, from skills-based recruitment to internal mobility and continuous learning.

Kyberlife raises US$3 million to expand healthcare procurement in Southeast Asia

Singaporeโ€™s healthtech startup Kyberlife secures US$3 million to expand its digital procurement platform, streamlining healthcare supply chains in Southeast Asia.

ST Telemedia Global Data Centres gains NVIDIA AI certification to boost AI capabilities

ST Telemedia Global Data Centres has achieved certification under the NVIDIA DGX-Ready Data Center programme, boosting AI capabilities in Southeast Asia.

EduSpaze welcomes seven edtech startups in its 10th cohort to transform learning in Southeast Asia

EduSpaze welcomes seven edtech startups to its 10th cohort, focusing on AI-driven learning, job readiness, mental health, and workforce upskilling.

OPPO and Mobile Legends: Bang Bang launch biggest in-game event with 10,000 smartphones to be won

OPPO and MLBB launch their biggest in-game event, giving away 10,000 smartphones from 28 February to 1 April 2025.

Geek

Lego and Pokรฉmon Company announce long-awaited collaboration

Lego has partnered with The Pokรฉmon Company, and official Pokรฉmon Lego sets will be available in stores in 2026.

Crunchyroll announces cinema release dates for Demon Slayer: Kimetsu no Yaiba Infinity Castle

Crunchyroll announces cinema release dates for Demon Slayer: Kimetsu no Yaiba Infinity Castle, starting 14 August 2025 in Singapore and Malaysia.

Aetherdrift brings high-speed action to Magic: The Gathering fans

MTG's Aetherdrift brings high-speed action, new mechanics, and exclusive collectibles in an epic multiverse race starting 7 February.

Crunchyroll and Sony partners unveil anime adaptation of Ghost of Tsushima: Legends

Crunchyroll, Aniplex, and Sony partners reveal Ghost of Tsushima: Legends anime adaptation, set for a 2027 release exclusively on Crunchyroll.

Evangelion store marks two decades with new merchandise and an anniversary fair

Celebrate 20 years of EVANGELION with exclusive merchandise and special gifts at the anniversary fair, only at the EVANGELION STORE.

Hot topics

Going elsewhere?

30.5 C
Singapore
26.7 C
Malaysia
37.7 C
Thailand
27.6 C
Philippines
27.4 C
Indonesia
13 C
Vietnam
38.8 C
Cambodia
36.3 C
Myanmar

Cybersecurity

ESET uncovers RansomHub links to rival gangs and highlights emerging EDR killer threats

ESET uncovers RansomHubโ€™s links to rival gangs and reveals its custom EDR killer, signalling new threats in the ransomware landscape.

China-aligned hacker group FamousSparrow resurfaces in cyberattacks

ESET finds China-linked hacker group FamousSparrow still active with upgraded tools, targeting institutions in the US, Mexico and Honduras.

Global tech leaders to explore the future of enterprise at ATxEnterprise 2025

ATxEnterprise 2025 in Singapore will bring together global leaders to explore AI, cybersecurity, and the future of enterprise technology.

Most consumers now back up their data, but cloud storage limits push shift to hybrid solutions

87% of people now back up their data, but cloud limits and rising costs are driving a shift to hybrid storage solutions.

RedCurl group linked to new ransomware strain in first documented attack

Bitdefender uncovers RedCurl's first ransomware campaign, revealing QWCrypt's unique tactics and the group's evolving cyber threat model.

Marketing

Adobe: Redefining digital marketing in APAC through AI and privacy-first personalisation

Discover how Adobe helps APAC brands tackle data privacy, localise content, and embrace AI-driven marketing in a cookieless future.

Adobe introduces AI agents to Experience Cloud to improve customer experience delivery

Adobe unveils AI-powered features in Experience Cloud to help businesses deliver personalised customer journeys and better digital performance.

Adobe introduces new Firefly updates to streamline brand content production at scale

Adobe expands Firefly with video, 3D and GenStudio integration, helping brands scale on-brand content production with ease.

WeChat mini-game advertising sees 113% increase, creating new opportunities for developers

WeChat mini-game ads grew 113% in 2024, opening major growth chances for developers aiming to scale in Chinaโ€™s fast-moving mobile game market.

Duolingoโ€™s Cybertruck stunt โ€˜killsโ€™ mascot Duo, and users canโ€™t get enough

Duolingoโ€™s marketing stunt claims its mascot, Duo the Owl, was hit by a Cybertruckโ€”boosting app engagement and sparking a viral campaign.

Southeast Asia

LinkedIn: How AI is reshaping hiring and workforce strategies in 2025

Discover how AI is transforming hiring and workforce strategies in 2025, from skills-based recruitment to internal mobility and continuous learning.

Kyberlife raises US$3 million to expand healthcare procurement in Southeast Asia

Singaporeโ€™s healthtech startup Kyberlife secures US$3 million to expand its digital procurement platform, streamlining healthcare supply chains in Southeast Asia.

ST Telemedia Global Data Centres gains NVIDIA AI certification to boost AI capabilities

ST Telemedia Global Data Centres has achieved certification under the NVIDIA DGX-Ready Data Center programme, boosting AI capabilities in Southeast Asia.

EduSpaze welcomes seven edtech startups in its 10th cohort to transform learning in Southeast Asia

EduSpaze welcomes seven edtech startups to its 10th cohort, focusing on AI-driven learning, job readiness, mental health, and workforce upskilling.

OPPO and Mobile Legends: Bang Bang launch biggest in-game event with 10,000 smartphones to be won

OPPO and MLBB launch their biggest in-game event, giving away 10,000 smartphones from 28 February to 1 April 2025.

Geek

Lego and Pokรฉmon Company announce long-awaited collaboration

Lego has partnered with The Pokรฉmon Company, and official Pokรฉmon Lego sets will be available in stores in 2026.

Crunchyroll announces cinema release dates for Demon Slayer: Kimetsu no Yaiba Infinity Castle

Crunchyroll announces cinema release dates for Demon Slayer: Kimetsu no Yaiba Infinity Castle, starting 14 August 2025 in Singapore and Malaysia.

Aetherdrift brings high-speed action to Magic: The Gathering fans

MTG's Aetherdrift brings high-speed action, new mechanics, and exclusive collectibles in an epic multiverse race starting 7 February.

Crunchyroll and Sony partners unveil anime adaptation of Ghost of Tsushima: Legends

Crunchyroll, Aniplex, and Sony partners reveal Ghost of Tsushima: Legends anime adaptation, set for a 2027 release exclusively on Crunchyroll.

Evangelion store marks two decades with new merchandise and an anniversary fair

Celebrate 20 years of EVANGELION with exclusive merchandise and special gifts at the anniversary fair, only at the EVANGELION STORE.
Tuesday, 1 April 2025
30.5 C
Singapore
37.7 C
Thailand
27.4 C
Indonesia
27.6 C
Philippines

Google lifts the lid on crawling: Quality content wins the race

Learn how Google's crawling priorities debunk the crawl budget myth, emphasising content quality and search demand for better SEO strategies.

In the ever-evolving landscape of Search Engine Optimisation (SEO), the concept of a โ€œcrawl budgetโ€ has often mystified even the sharpest minds. This term refers to the presumed limit on how many pages a search engine like Google can crawl on a website daily. The common belief has been that websites must stay within this budget to ensure their pages are indexed. However, a recent discussion by Googleโ€™s Search Relations team has shed light on how the search giant prioritises website crawling, debunking many myths surrounding the crawl budget.

Understanding how Google prioritises website crawling

The conversation around crawl budgets and how Googlebot decides which pages to crawl and when has been filled with misconceptions. Dave Smart, an SEO consultant and Google Product Expert spoke to this confusion, noting the array of myths that cloud understanding. Gary Illyes from Googleโ€™s team challenged this by asking how one would decide what to fetch if they operated a crawler. The answer lies in assessing whatโ€™s currently known, finding a starting point, and determining the importance of different content to decide on the crawling order.

Gary Illyes further clarified that Googleโ€™s decision on the extent of crawling is influenced by search demand. Although not explicitly defined by Illyes, this concept can be inferred to mean the demand for search queries related to specific content. For instance, if thereโ€™s a decline in searches for a particular topic, the crawl frequency related to that topic might decrease accordingly. The underlying message is clear: to increase the frequency of your content being crawled, it must be deemed valuable by the search system, a decision heavily influenced by the relevancy and quality of the content.

The emphasis on quality and user experience

How can website owners ensure their pages are efficiently crawled and indexed? The key lies in the quality of the site. Illyes emphasises that Googleโ€™s scheduling is dynamic and responds to signals that the quality and utility of content have improved. This means that by enhancing the quality of your pages and ensuring they are highly useful to your audience, you can surpass any perceived limitations on crawling.

Improving your website involves thoroughly analysing performance, identifying improvement areas, and delivering the best possible user experience. Itโ€™s not just about the technical aspects of SEO but also about how relevant and engaging your content is to your audience.

In summary

Googleโ€™s recent insights have made it clear that the idea of a fixed crawl budget is more myth than reality. Instead, Googleโ€™s approach to crawling is flexible, driven by the quality of content and the demand for specific search queries. For website owners, focusing on producing high-quality, relevant content and ensuring a stellar user experience can help their pages get noticed, crawled, and indexed by Google without worrying about hitting an arbitrary limit.

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AI-generated Studio Ghibli art raises fresh copyright concerns

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This tiny and affordable device upgrades any speaker with Wi-Fi streaming and hi-res audio

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DEEPAL launches flagship S07 and opens showroom in Singapore

DEEPAL launches in Singapore with new showroom and flagship S07 electric SUV, marking its sixth global market.

Samsungโ€™s latest vacuum alerts you to calls and texts while you clean

Samsungโ€™s new Bespoke AI Jet Ultra vacuum can alert you to calls and texts while cleaning as the brand expands smart home screens across appliances.

Sennheiser introduces the HD 550: A new entry-level open-back headphone

Sennheiser launches the HD 550, an entry-level open-back headphone with improved frequency response and premium build quality.

This tiny and affordable device upgrades any speaker with Wi-Fi streaming and hi-res audio

The Atonemo Streamplayer is a tiny, affordable device that adds Wi-Fi streaming and hi-res audio support to any speaker with a 3.5mm aux port.

Apple prepares for M5 iPad Pro and MacBook Pro release

Apple is set to launch the M5 iPad Pro and MacBook Pro in late 2024, with the M6 models expected to introduce an in-house modem in 2027.

MacBook Pro design overhaul expected in 2026

Apple might release a long-awaited MacBook Pro redesign in 2026, with OLED screens, improved portability, and more features.

Chinese EV makers urged to expand globally despite tariff challenges

Chinese EV makers are urged to expand globally despite rising tariffs. Industry experts stress the need for overseas production and strategic partnerships.

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