Friday, 25 April 2025
31.1 C
Singapore
36.6 C
Thailand
28.5 C
Indonesia
29.2 C
Philippines

Google introduces social media updates to business listings

Google Business Profiles now feature “Social Media Updates”, allowing businesses to display latest social media posts in search results.

In a significant move to enhance digital visibility for businesses, Google has recently expanded its Google Business Profile features to include social media posts directly within business listings in Search. This update, which builds on the previous capability of allowing businesses to link their social media profiles, aims to offer a more comprehensive overview of a company’s digital presence directly on the search page.

Make your business stand out with social media posts

With the introduction of the “Social Media Updates” subsection, your Google Business Profile now serves as a dynamic showcase of your latest engagements across various social platforms. By linking your business’s Facebook, Instagram, YouTube, LinkedIn, Pinterest, TikTok, and X profiles to your Google Business dashboard, these updates will automatically populate, keeping your audience informed and engaged with your most recent posts.

This integration streamlines the process of managing your online presence and encourages businesses to maintain active and engaging social media accounts. The automatic generation of social posts based on the profiles linked to your business signifies Google’s commitment to providing a user-friendly and comprehensive digital marketing platform.

Automating your online presence

Google’s innovative approach to business listings underscores the importance of a cohesive online strategy. While businesses are encouraged to manually link their social media accounts for the most accurate representation, Google also notes the possibility of automatically adding social media links to eligible Business Profiles. This ensures that even businesses less active in their digital marketing efforts can benefit from increased visibility and engagement.

Adding social media posts to Google Business Profiles represents a valuable opportunity for businesses to showcase their brand personality, engage with a broader audience, and drive traffic to their social media platforms and websites. As the digital landscape continues to evolve, staying ahead with Google’s latest features can be a game-changer in how businesses connect with potential customers.

The power of an integrated digital presence

Last year’s expansion of the ability to add social media links to Google Business Profiles was a welcome enhancement for businesses looking to leverage Google’s search and mapping services. This latest update takes it further by linking to social media profiles and actively displaying recent posts. This provides businesses an additional layer of interaction and engagement with their audience directly within Google Search.

This development underscores the increasing importance of social media in the broader context of business marketing strategies. With Google’s dominant role in driving online traffic, incorporating social media updates into your business listing is more crucial than ever. It offers a direct line to engage with your audience and enriches your online presence, setting your business apart in a competitive digital marketplace.

Hot this week

PlayStation Plus prices rise worldwide, including Singapore

PlayStation Plus subscription prices have increased worldwide, including Singapore, with changes affecting new and existing users.

Razer quietly resumes laptop sales after a sudden pause in the US

Razer resumes some US laptop sales after a sudden halt, with limited models available and no explanation from the company.

GITEX to launch in Vietnam, unlocking growth in Southeast Asia’s digital economy

GITEX announces debut in Vietnam for October 2026, spotlighting its growing tech economy and boosting Southeast Asia’s digital innovation.

OpenAI looked at Cursor before moving to buy Windsurf for US$3B

OpenAI tried to buy Cursor creator Anysphere before turning to Windsurf for US$3B, showing its urgency to lead AI code generation.

NVIDIA uses AI to address climate, wildlife and disaster risks

NVIDIA’s AI tools support climate action, wildlife monitoring, and disaster risk mitigation, with uses spanning sea, land, sky and space.

WhatsApp adds new Advanced Chat Privacy feature to boost group chat security

WhatsApp's new Advanced Chat Privacy feature helps stop group chat content from being shared or saved outside the app.

Global PC shipments rise 6.7% in early 2025 as AI and tariffs drive demand

PC shipments rose 6.7% in Q1 2025, boosted by AI demand and tariff concerns, but growth is expected to slow later in the year.

GITEX to launch in Vietnam, unlocking growth in Southeast Asia’s digital economy

GITEX announces debut in Vietnam for October 2026, spotlighting its growing tech economy and boosting Southeast Asia’s digital innovation.

GumGum reports digital ads up to 90% more carbon efficient than industry average

GumGum cuts digital ad emissions by up to 90% versus industry norms, using global sustainability standards and Cedara’s carbon reporting tools.

Related Articles

Popular Categories