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Cybersecurity

DJIโ€™s RS 4 Mini stabiliser now features advanced subject tracking

DJIโ€™s RS 4 Mini stabiliser introduces subject tracking, improved battery life, and better handling, making it an excellent tool for content creators.

American Airlines introduces AirTag location sharing for lost luggage

American Airlines now supports Appleโ€™s AirTag location sharing, making it easier for passengers to track and recover lost luggage.

Google may launch YouTube Premium Lite in more countries

Google may launch YouTube Premium Lite in the US, Australia, Germany, and Thailand, offering a cheaper plan with fewer ads. Pricing is yet to be confirmed.

Nvidia introduces priority access for RTX 5080 and 5090 Founders Edition GPUs

Nvidia introduces Verified Priority Access for RTX 5090 and 5080 FE GPUs, letting gamers apply for an invite to buy one card per person.

ASUS ZenScreen Duo OLED: A portable dual-screen setup for enhanced productivity

ASUS has launched the ZenScreen Duo OLED, a compact and lightweight dual-screen monitor designed for professionals and gamers on the go.

Marketing

DJIโ€™s RS 4 Mini stabiliser now features advanced subject tracking

DJIโ€™s RS 4 Mini stabiliser introduces subject tracking, improved battery life, and better handling, making it an excellent tool for content creators.

American Airlines introduces AirTag location sharing for lost luggage

American Airlines now supports Appleโ€™s AirTag location sharing, making it easier for passengers to track and recover lost luggage.

Google may launch YouTube Premium Lite in more countries

Google may launch YouTube Premium Lite in the US, Australia, Germany, and Thailand, offering a cheaper plan with fewer ads. Pricing is yet to be confirmed.

Nvidia introduces priority access for RTX 5080 and 5090 Founders Edition GPUs

Nvidia introduces Verified Priority Access for RTX 5090 and 5080 FE GPUs, letting gamers apply for an invite to buy one card per person.

ASUS ZenScreen Duo OLED: A portable dual-screen setup for enhanced productivity

ASUS has launched the ZenScreen Duo OLED, a compact and lightweight dual-screen monitor designed for professionals and gamers on the go.

Southeast Asia

DJIโ€™s RS 4 Mini stabiliser now features advanced subject tracking

DJIโ€™s RS 4 Mini stabiliser introduces subject tracking, improved battery life, and better handling, making it an excellent tool for content creators.

American Airlines introduces AirTag location sharing for lost luggage

American Airlines now supports Appleโ€™s AirTag location sharing, making it easier for passengers to track and recover lost luggage.

Google may launch YouTube Premium Lite in more countries

Google may launch YouTube Premium Lite in the US, Australia, Germany, and Thailand, offering a cheaper plan with fewer ads. Pricing is yet to be confirmed.

Nvidia introduces priority access for RTX 5080 and 5090 Founders Edition GPUs

Nvidia introduces Verified Priority Access for RTX 5090 and 5080 FE GPUs, letting gamers apply for an invite to buy one card per person.

ASUS ZenScreen Duo OLED: A portable dual-screen setup for enhanced productivity

ASUS has launched the ZenScreen Duo OLED, a compact and lightweight dual-screen monitor designed for professionals and gamers on the go.

Geek

Aetherdrift brings high-speed action to Magic: The Gathering fans

MTG's Aetherdrift brings high-speed action, new mechanics, and exclusive collectibles in an epic multiverse race starting 7 February.

Crunchyroll and Sony partners unveil anime adaptation of Ghost of Tsushima: Legends

Crunchyroll, Aniplex, and Sony partners reveal Ghost of Tsushima: Legends anime adaptation, set for a 2027 release exclusively on Crunchyroll.

Evangelion store marks two decades with new merchandise and an anniversary fair

Celebrate 20 years of EVANGELION with exclusive merchandise and special gifts at the anniversary fair, only at the EVANGELION STORE.

AmiAmi launches on Shopee Singapore, bringing exclusive Japanese collectibles to fans

Japanโ€™s top hobby retailer AmiAmi debuts on Shopee Singapore, offering exclusive collectibles and Japanese pop culture merchandise to fans.

Crunchyroll Anime Awards to return to Tokyo on 25 May 2025

The Crunchyroll Anime Awards returns to Tokyo on 25 May 2025 with updated eligibility, new categories, and global livestream. Nominees out 3 April.

Hot topics

Going elsewhere?

25.8 C
Singapore
20.9 C
Malaysia
26.3 C
Thailand
26.1 C
Philippines
20.3 C
Indonesia
17 C
Vietnam
21 C
Cambodia
11.6 C
Myanmar

Cybersecurity

DJIโ€™s RS 4 Mini stabiliser now features advanced subject tracking

DJIโ€™s RS 4 Mini stabiliser introduces subject tracking, improved battery life, and better handling, making it an excellent tool for content creators.

American Airlines introduces AirTag location sharing for lost luggage

American Airlines now supports Appleโ€™s AirTag location sharing, making it easier for passengers to track and recover lost luggage.

Google may launch YouTube Premium Lite in more countries

Google may launch YouTube Premium Lite in the US, Australia, Germany, and Thailand, offering a cheaper plan with fewer ads. Pricing is yet to be confirmed.

Nvidia introduces priority access for RTX 5080 and 5090 Founders Edition GPUs

Nvidia introduces Verified Priority Access for RTX 5090 and 5080 FE GPUs, letting gamers apply for an invite to buy one card per person.

ASUS ZenScreen Duo OLED: A portable dual-screen setup for enhanced productivity

ASUS has launched the ZenScreen Duo OLED, a compact and lightweight dual-screen monitor designed for professionals and gamers on the go.

Marketing

DJIโ€™s RS 4 Mini stabiliser now features advanced subject tracking

DJIโ€™s RS 4 Mini stabiliser introduces subject tracking, improved battery life, and better handling, making it an excellent tool for content creators.

American Airlines introduces AirTag location sharing for lost luggage

American Airlines now supports Appleโ€™s AirTag location sharing, making it easier for passengers to track and recover lost luggage.

Google may launch YouTube Premium Lite in more countries

Google may launch YouTube Premium Lite in the US, Australia, Germany, and Thailand, offering a cheaper plan with fewer ads. Pricing is yet to be confirmed.

Nvidia introduces priority access for RTX 5080 and 5090 Founders Edition GPUs

Nvidia introduces Verified Priority Access for RTX 5090 and 5080 FE GPUs, letting gamers apply for an invite to buy one card per person.

ASUS ZenScreen Duo OLED: A portable dual-screen setup for enhanced productivity

ASUS has launched the ZenScreen Duo OLED, a compact and lightweight dual-screen monitor designed for professionals and gamers on the go.

Southeast Asia

DJIโ€™s RS 4 Mini stabiliser now features advanced subject tracking

DJIโ€™s RS 4 Mini stabiliser introduces subject tracking, improved battery life, and better handling, making it an excellent tool for content creators.

American Airlines introduces AirTag location sharing for lost luggage

American Airlines now supports Appleโ€™s AirTag location sharing, making it easier for passengers to track and recover lost luggage.

Google may launch YouTube Premium Lite in more countries

Google may launch YouTube Premium Lite in the US, Australia, Germany, and Thailand, offering a cheaper plan with fewer ads. Pricing is yet to be confirmed.

Nvidia introduces priority access for RTX 5080 and 5090 Founders Edition GPUs

Nvidia introduces Verified Priority Access for RTX 5090 and 5080 FE GPUs, letting gamers apply for an invite to buy one card per person.

ASUS ZenScreen Duo OLED: A portable dual-screen setup for enhanced productivity

ASUS has launched the ZenScreen Duo OLED, a compact and lightweight dual-screen monitor designed for professionals and gamers on the go.

Geek

Aetherdrift brings high-speed action to Magic: The Gathering fans

MTG's Aetherdrift brings high-speed action, new mechanics, and exclusive collectibles in an epic multiverse race starting 7 February.

Crunchyroll and Sony partners unveil anime adaptation of Ghost of Tsushima: Legends

Crunchyroll, Aniplex, and Sony partners reveal Ghost of Tsushima: Legends anime adaptation, set for a 2027 release exclusively on Crunchyroll.

Evangelion store marks two decades with new merchandise and an anniversary fair

Celebrate 20 years of EVANGELION with exclusive merchandise and special gifts at the anniversary fair, only at the EVANGELION STORE.

AmiAmi launches on Shopee Singapore, bringing exclusive Japanese collectibles to fans

Japanโ€™s top hobby retailer AmiAmi debuts on Shopee Singapore, offering exclusive collectibles and Japanese pop culture merchandise to fans.

Crunchyroll Anime Awards to return to Tokyo on 25 May 2025

The Crunchyroll Anime Awards returns to Tokyo on 25 May 2025 with updated eligibility, new categories, and global livestream. Nominees out 3 April.
Saturday, 22 February 2025
25.8 C
Singapore
26.3 C
Thailand
20.3 C
Indonesia
26.1 C
Philippines

Global shopping app installs rise by 61% in first half of 2024, with significant growth in APAC

Global shopping app installs increased by 61% in the first half of 2024, with the APAC region leading growth, according to Adjust's latest report.

Adjust, a leading measurement and analytics company, has released a new shopping app insights report revealing a significant 61% increase in global shopping app installs during the first half of 2024 compared to the previous year. This growth, which surpasses the overall e-commerce app verticalโ€™s average, comes as mobile shopping continues to evolve with the integration of advanced technologies like AI, augmented reality (AR), and the expansion of digital shopping experiences.

According to Adjust, the rise in shopping app installs is accompanied by a 25% year-over-year (YoY) increase in e-commerce app installs, along with a 13% increase in user sessions. The growth reflects the rapid scaling of retail media networks and the widespread adoption of mobile wallets, which are transforming how consumers interact with brands and make purchases.

APAC region leads the charge in app usage and engagement

The report highlights the Asia-Pacific (APAC) region as a significant contributor to this growth. E-commerce app session lengths in APAC averaged 10 minutes, slightly below the global average of 10.5 minutes. However, the region demonstrated strong user engagement with a Day 1 retention rate of 15%, outpacing North America and Latin America (LATAM), which had retention rates of 11% and 14.4%, respectively. Additionally, APAC recorded the highest number of partners per app, rising from 10.7 to 11.8 between 2023 and the first half of 2024.

โ€œIn a competitive market where engagement and customer loyalty are critical, staying at the forefront of intergenerational consumer expectations and the technologies behind them is paramount,โ€ said Tiahn Wetzler, Director of Content & Insights at Adjust. โ€œAs the shopping app landscape evolves, scalable growth will be achieved through a strategic channel mix, smart personalisation, and a data-obsessed approach to measurement and analytics.โ€

The APAC region also saw a significant rise in in-app revenue, which increased by 36% YoY. Notably, 60% of global in-app revenue now comes from Android devices. The report highlights that the largest revenue spikes occurred in Q4 2023, with November and December revenues rising 34% and 22% above the monthly average, respectively.

Strategic insights for the Q4 shopping season

The shopping app insights report also offers valuable recommendations for marketers as they prepare for the Q4 shopping season, a period known for substantial increases in app installs and user activity. A survey conducted by InMobi in 2023 revealed that 73% of respondents in Indonesia, Singapore, and the Philippines plan to mix in-person and mobile shopping during the holiday season.

Adjust recorded notable increases in app installs during Q4 2023, with installs peaking 40% above the daily average on 17 October and 41% higher on 18 October. These trends underscore the importance of optimising marketing strategies to capture the growing number of mobile shoppers.

โ€œShopping habits are rapidly changing with evolving e-commerce technology,โ€ noted April Tayson, Regional Vice President for INSEAU at Adjust. โ€œMarketers and retailers need to sharpen their campaign strategies to ensure optimal growth, especially in APAC. Our data shows that several Southeast Asian countries, such as Indonesia, Malaysia, the Philippines, Singapore, and Vietnam, spend a considerable amount of time within apps. This trend presents a significant opportunity for businesses to capitalise on.โ€

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Google expands in-car apps, turning vehicles into mobile entertainment hubs

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SBF and MINDEF launch first nationwide business phishing exercise to strengthen cyber resilience

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SBF supports Budget 2025โ€™s focus on long-term growth and cost relief

SBF welcomes Budget 2025โ€™s focus on business transformation, tax relief, and workforce support, reinforcing Singaporeโ€™s long-term economic strategy.

DJIโ€™s RS 4 Mini stabiliser now features advanced subject tracking

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American Airlines introduces AirTag location sharing for lost luggage

American Airlines now supports Appleโ€™s AirTag location sharing, making it easier for passengers to track and recover lost luggage.

Google may launch YouTube Premium Lite in more countries

Google may launch YouTube Premium Lite in the US, Australia, Germany, and Thailand, offering a cheaper plan with fewer ads. Pricing is yet to be confirmed.

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