Fiuu, a leading fintech platform in Southeast Asia, has announced a partnership with Visa to launch Visa Instalment Solutions (VIS) in Malaysia, Singapore, and the Philippines. This real-time, API-driven Buy Now, Pay Later (BNPL) solution allows merchants to offer flexible instalment payment options at checkout, aiming to enhance customer experience and drive sales.
Visa Instalment Solutions stands out from traditional BNPL services by leveraging Visaโs vast network of participating issuers. This enables Fiuuโs merchants to accept instalment payments seamlessly, catering to evolving consumer demands for flexible payment methods. Businesses adopting VIS can integrate it into their existing systems without major adjustments, making it a convenient addition to the checkout process.
A growing list of merchant partners
Several prominent brands, including Samsung, Electrolux, and BWL Group, have already integrated VIS into their payment platforms through Fiuu. These partnerships demonstrate the increasing demand for flexible payment solutions and reflect the merchants’ commitment to improving the customer journey.
Eng Sheng Guan, CEO of Fiuu, expressed his enthusiasm for the collaboration: โVIS represents a significant advancement in our commitment to innovation in payment solutions. Collaborating with Visa allows us to empower merchants and customers alike with flexible payment options, enhancing the overall shopping experience.โ
This integration not only supports businesses in meeting diverse customer needs but also provides consumers with greater control over their spending. The ease of accessing instalment plans is expected to contribute to a smoother and more satisfying shopping experience.
Industry leaders on the importance of innovation
Visa is equally optimistic about the impact of this partnership. Lim Gaik Lin, Head of Fintechs and Sellers for Visa Malaysia, highlighted the importance of flexible payment options: โWe are thrilled to announce our partnership with Fiuu to introduce Visa Instalment Solutions to more merchants across the region. As the demand for Buy Now, Pay Later (BNPL) solutions continues to grow, it is essential to provide flexible payment options that cater to the evolving needs of our cardholders. This partnership will enable Fiuu’s merchants to offer a seamless and convenient instalment payment experience, empowering consumers to manage their finances more effectively. Together, we are committed to enhancing the shopping experience and driving innovation in the payments industry.โ
By combining Visaโs robust infrastructure with Fiuuโs innovative fintech approach, the partnership is poised to transform how businesses and consumers interact with payment options. As more merchants embrace these solutions, the integration of VIS could play a significant role in reshaping the retail landscape across Southeast Asia.
Fiuuโs regional reach, coupled with Visaโs extensive network, marks a promising step forward for flexible payment options. Consumers in Malaysia, Singapore, and the Philippines now have access to a streamlined, secure, and convenient way to manage their purchases, solidifying Fiuuโs position as a fintech leader in the region.
