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Dyson unveils the Airstrait: A game-changer in hair straightening

Experience the future of hair styling with Dyson's new Airstrait straightener – a blend of innovative technology and hair care.

Prepare to be amazed as Dyson, a pioneer in innovative household technology, has once again stepped up its game with the introduction of the Dyson Airstrait straightener. This remarkable hair care tool is set to hit the Singapore market on February 29, 2024, with a retail price of S$799. The Airstrait is no ordinary hair straightener; it diverges from the conventional high-heat plate design, often criticised for causing hair damage. Instead, it adopts an ingenious approach, employing concentrated airflow to transform damp hair into a sleek, dry style. This method not only ensures a healthier approach to hair care but also boasts a reduction in hair damage by a remarkable 60%.

Ingenious design for superior hair protection

Dyson’s Airstrait straightener is a testament to the brand’s commitment to user-centric design. It incorporates advanced diffusers that channel heated air away from the user. This thoughtful feature allows for closer access to the roots, effectively drying hair while ensuring the scalp’s comfort and safety. Moreover, the Airstrait is designed for efficiency without sacrificing quality. Combining the drying and straightening processes into one seamless operation significantly reduces the time and effort required for hair styling. This innovative tool is versatile enough to cater to many hair types and styles, from pin-straight looks to gentle J-curls, making it suitable for a broad spectrum of hair textures and preferences.

Ready for release: Where to find it

The Airstrait is not just another addition to Dyson’s lineup; it’s a revolutionary product set to change how we think about hair styling. Priced at S$799, it will be available at Dyson stores and on their e-store from February 29, 2024. Those eager to get their hands on this groundbreaking tool can sign up here to receive notifications about its availability. The Airstrait is poised to become an indispensable asset for anyone seeking a quick, efficient, and healthier way to style their hair. Whether you’re preparing for a busy day ahead or styling for a special event, the Dyson Airstrait promises to deliver professional-quality results with minimal effort.

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