Friday, 4 April 2025
26.2 C
Singapore
27.2 C
Thailand
20.1 C
Indonesia
26.9 C
Philippines

Disney Plus reveals a fresh, green identity

Disney Plus introduces a new green logo named "Aurora", marking a significant brand evolution and the integration of Hulu into its service.

In the constantly evolving landscape of streaming services, Disney Plus has taken a bold step away from the familiar. Gone is the iconic Disney blue, replaced by a striking green hue that has left viewers double-taking. This new shade, aptly named โ€œAuroraโ€, nods to the natural wonder of the aurora borealis and Sleeping Beauty herself. Though the green of “Aurora” might not recall the classic film’s palette, it represents a significant shift in the Disney Plus brand, merging the identities of Disney and Hulu in a vibrant new way.

A controversial change

The transformation has sparked mixed reactions among Disney enthusiasts and casual viewers alike. While some lament the departure from the classic blue, synonymous with Disney’s enchanting beginnings, others welcome the change as a breath of fresh air in a sea of similar-looking streaming service logos. The new logo’s debut has been met with curiosity, with its initial dark backdrop blossoming into a warm, glowing emblem of Disney’s next chapter. This blend of nostalgia and innovation captures the essence of Disney while standing out in the crowded streaming landscape.

The sound of change

Accompanying the visual refresh is a new mnemonic crafted by Ludwig Gรถransson, known for his work on The Mandalorian, Black Panther, and Tenet. Gรถransson’s recent Oscar win for the Oppenheimer score underscores his versatility, something that’s echoed in the new Disney Plus sound. This sonic signature weaves together elements reminiscent of Disney’s “When You Wish Upon a Star”, a touch of Hulu’s crescendo, and perhaps a nod to Pixar’s playful light switch, culminating in a familiar and fresh melody.

More than just a colour change

The rebranding of Disney Plus to include Hulu content signifies more than a mere aesthetic update; it marks a significant operational shift within the company. The integration of Hulu is part of a broader strategy to streamline Disney’s streaming offerings under a single platform, a move that heralds a new era for Disney Plus. This architecture of Disney’s streaming infrastructure is treated internally as a relaunch of the service, complete with extensive advertising campaigns to herald the new, greener Disney Plus.

While the logo change is the most visible sign of this transition, it is just the beginning. The Disney Plus app maintains its original colour scheme for now, but the inclusion of Hulu and, in some regions, Star indicates a more integrated and expansive service offering. As Disney Plus embraces its new identity, it stands out not only for its distinctive colour but also for its ambition to redefine what a streaming service can be.

Disney’s bold move to a greener hue for Disney Plus not only distinguishes it from the competition but also signals a new chapter in its streaming saga, blending Disney’s legacy with today’s innovation.

Hot this week

Krafton strengthens presence in India with Nautilus Mobile acquisition

Krafton acquires a controlling stake in Indian gaming studio Nautilus Mobile for US$14M, strengthening its foothold in Indiaโ€™s growing gaming market.

Google Pixel 9a arrives in Singapore this April for S$799

The Google Pixel 9a launches in Singapore in April 2025 with a Tensor G4 chip, 48MP camera, and seven years of updates, starting at S$799.

Qualcomm expands AI research with MovianAI acquisition

Qualcomm has acquired Vietnamese AI research firm MovianAI to boost its AI development in smartphones, PCs, and software-defined vehicles.

Most APAC developers now view AI agents as vital to software development

Over four in five APAC developers believe AI agents are becoming as essential to app development as traditional software tools.

Roblox introduces new parental controls to enhance child safety

Roblox introduces new parental controls, allowing parents to block games, restrict friends, and monitor their childโ€™s activity for better safety.

Spotify introduces AI-powered ads and programmatic ad buying

Spotify unveils AI-powered ads and the Spotify Ad Exchange, making it easier for advertisers to reach Gen Z listeners with real-time bidding.

YouTube expands shopping affiliate programme in Singapore through Shopee partnership

YouTube teams up with Shopee to launch its Shopping affiliate programme in Singapore, giving creators new ways to monetise their content.

Misconceptions about STEM careers continue to deter young women in Singapore

New research shows stereotypes and lack of support are deterring young women from STEM careers, posing a risk to Singaporeโ€™s innovation goals.

Synagie and HKT launch ShopHK to help Hong Kong brands expand into Southeast Asia

Synagie and HKT launch ShopHK, helping Hong Kong SMEs tap into Southeast Asia's booming US$600 billion e-commerce market.

Related Articles