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ASUS unveils expanded lineup of AI-powered Copilot+ laptops at CES 2025

ASUS reveals expanded AI-powered Copilot+ PC lineup at CES 2025, featuring affordable laptops with enhanced performance, security, and productivity tools.

ASUS has announced a significant expansion of its Copilot+ PC range at CES 2025, aiming to make AI-powered laptops more accessible to a wider audience. The new lineup includes models like the Zenbook A14, Vivobook S14/S16, and Vivobook 14/16, all equipped with cutting-edge processors from Qualcomm, AMD, and Intel. This marks a major step in ASUS’s mission to bring the transformative power of artificial intelligence (AI) to everyday users.

Broadening access to AI-powered technology

ASUS is meeting the growing demand for affordable and efficient laptops by introducing AI-enhanced features across its product range. The latest models in the Copilot+ series are designed to elevate both personal and professional workflows, offering improved performance, extended battery life, and enhanced security. These features are powered by Snapdragon X, AMD Ryzen AI 300 series, and Intel Core Ultra processors, showcasing ASUS’s commitment to making AI capabilities universally available.

Mark Linton, Vice President of Device Partner Sales at Microsoft, said, “Copilot+ PCs are the fastest, most intelligent, and most secure Windows PCs ever built, with AI experiences that inspire productivity and creativity. As we approach the end of support for Windows 10, now is the perfect time to upgrade to a new Copilot+ PC, like the all-new Zenbook A14 or ASUS Vivobook 14/16.”

Highlights of the new ASUS laptops

ASUS Vivobook 14/16 and Vivobook S14/S16

The Vivobook 14/16 models, priced from US$699, are equipped with Snapdragon X processors, delivering a 44% performance boost and double the battery life of previous models. Lightweight yet durable with military-grade MIL-STD-810H certification, these laptops are designed for both productivity and entertainment. They feature up to 16GB of memory, 1TB of SSD storage, and immersive FHD IPS displays.

The Vivobook S14/S16, starting at US$799, offer similar enhancements in a slimmer, more portable form factor. With options for FHD OLED or 2.5K IPS displays and up to 24 hours of battery life, these models balance style and functionality for everyday use.

Both Vivobook series include features like Snapdragon Seamless technology for cross-device integration and AI-enabled apps such as StoryCube and Live Captions, which improve organisation and communication.

ASUS Zenbook A14

ASUS unveils expanded lineup of AI-powered Copilot+ laptops at CES 2025 - 1

The Zenbook A14, weighing under 1kg, is the lightest Copilot+ PC to date. It features the Snapdragon X Elite processor, which provides up to 32 hours of battery life and advanced AI capabilities. Built with a durable Ceraluminum chassis, the laptop combines minimalism with premium functionality, making it ideal for users on the go.

ASUS Zenbook DUO and other models

The Zenbook DUO, powered by the Intel Core Ultra Series 2 processor, is designed for multitasking with its dual 14-inch OLED touchscreens. The Zenbook S16 and Zenbook 14 models add premium AI tools, stunning OLED displays, and durable Ceraluminum designs to the lineup.

AMD Ryzen AI-powered models

ASUS has also refreshed several laptops with AMD Ryzen AI 300 processors, including the Zenbook S16, Zenbook 14, and Vivobook S14/S16. These models boast up to 50 TOPS AI performance, ensuring smooth multitasking and advanced AI experiences for daily tasks.

Innovative accessories for enhanced workflows

ASUS introduced complementary accessories, including the ASUS Marshmallow Keyboard and ASUS Fragrance Mouse. The Marshmallow Keyboard features vibrant colour options and a dedicated Copilot key for quick app access, while the Fragrance Mouse offers a unique refillable fragrance design alongside wireless precision control.

With the latest Copilot+ series, ASUS is not only redefining what users can expect from AI-enabled laptops but also bridging the gap between cutting-edge technology and affordability. These advancements aim to empower more users to benefit from AI in their personal and professional lives.

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