ASUS has announced its Always Incredible virtual launch event for CES 2025, where the company plans to unveil a wide range of innovative AI-powered technologies. The event, scheduled for 7 January 2025 at 9:00 AM PST (5:00 PM GMT), will be streamed on the ASUS event site. Under its theme “Ubiquitous AI. Incredible Possibilities,” ASUS aims to make artificial intelligence more accessible to users worldwide by incorporating cutting-edge AI capabilities across its product lineup.
As a pioneer in AI-integrated devices, ASUS has introduced the first Copilot+ PCs and boasts the most comprehensive AI-powered portfolio on the market. The 2025 product range includes consumer and commercial laptops, Mini PCs, and high-performance desktops, all designed to provide intuitive and efficient user experiences. ASUS promises innovations that enhance creativity, responsiveness, and productivity while remaining affordable and accessible.
Sustainability remains a priority
In addition to driving AI advancements, ASUS is committed to promoting sustainability. The company has integrated circular economy practices, eco-conscious designs, and transparent product lifecycles into its latest innovations. By focusing on environmental responsibility, ASUS empowers consumers to make sustainable choices without compromising on performance.
ASUSโs efforts align with growing demand for greener technology solutions, allowing users to adopt cutting-edge products while reducing environmental impact. This commitment reflects ASUSโs vision of balancing technological progress with the need for a sustainable future.
Hands-on experiences for attendees
While the launch event will take place online, attendees in Las Vegas can explore the full ASUS lineup in person. The ASUS & ROG CES 2025 Media Showroom, located at The Venetian Expo (Meeting Room #3102), will host media demonstrations from 6 January through 9 January 2025. The showroom will feature a diverse array of ASUS solutions, including PCs, displays, peripherals, and networking devices.
The showroom will be open on 6 January from 10:00 AM to 5:30 PM PST and on 7-9 January from 9:00 AM to 5:30 PM PST. This hands-on opportunity will enable visitors to experience the latest AI-driven solutions and sustainable technologies from ASUS.
