Saturday, 5 April 2025
29.5 C
Singapore
34.9 C
Thailand
24.3 C
Indonesia
27.7 C
Philippines

Apple sets its sights on generative AI with M2 Ultra chips

Apple is enhancing its AI capabilities by using M2 Ultra chips in cloud servers for complex tasks, with plans to shift to the M4 chip.

In an ambitious move, Apple is gearing up to harness the potential of generative AI by employing its powerful M2 Ultra chips in cloud servers. This strategic deployment is expected to handle more complex AI tasks before the technology transitions to the advanced M4 chips.

Apple’s dual approach to AI processing

According to Bloomberg, Apple’s initiative will see the M2 Ultra chips take on heavier AI computations in data centres, while simpler operations will be managed directly on devices. This approach ensures a balanced processing workload, capitalising on the robust capabilities of the M2 Ultra. Previously, The Wall Street Journal highlighted Apple’s plans under Project ACDC, or Apple Chips in Data Centre, aiming to develop custom chips for enhanced security and privacy in cloud-based operations. However, reassessments have led Apple to leverage its existing processors, which are already equipped with robust security features.

Expansion and innovation in AI technology

Apple is not just focusing on hardware but is also actively involved in AI research and development. Although trailing behind giants like Google, Meta, and Microsoft in generative AI speed, Apple is making significant strides. In December, its machine learning research team unveiled MLX, a new framework designed to optimise AI model efficiency on Apple silicon. This innovation, among others, indicates Apple’s direction in integrating AI more deeply into its ecosystem, potentially enhancing services such as Siri.

Furthermore, Apple is expanding its infrastructure to support these advancements. The company operates multiple data centres across the United States and is developing a new facility in Waukee, Iowa, as announced back in 2017. This expansion not only underscores Appleโ€™s commitment to AI but also its strategy to maintain control over the operational aspects of its technology deployments.

In its latest announcements, Apple highlighted the extraordinary capabilities of its upcoming M4 chip, particularly its neural engine, described as โ€œan outrageously powerful chip for AI.โ€ This statement not only reflects Appleโ€™s confidence in its technological advancements but also sets the stage for future innovations that could redefine user interactions with Apple devices.

Hot this week

Samsungโ€™s new AI fridges help find lost phones and control smart homes

Samsung's new AI-powered fridges can help you find lost phones and control smart home devices with voice commands, making life easier and more connected.

Huawei reports 38% revenue surge as smartphone sales soar

Despite US sanctions, Huaweiโ€™s consumer business revenue surged 38% in 2024, driven by strong smartphone sales and home-grown chip production.

NVIDIA Blackwell platform sets new performance benchmark in MLPerf Inference v5.0

NVIDIAโ€™s GB200 NVL72 sets a new benchmark in MLPerf Inference v5.0 with 30x token throughput, leading AI factory performance.

NTT DATA partners with UPS on 10-year digital transformation deal

NTT DATA signs 10-year deal with UPS to modernise IT infrastructure, support AI innovation, and manage data centre operations.

Qualcomm expands AI research with MovianAI acquisition

Qualcomm has acquired Vietnamese AI research firm MovianAI to boost its AI development in smartphones, PCs, and software-defined vehicles.

MediaTekโ€™s Kompanio Ultra chip challenges Copilot+ PCs with AI power

MediaTekโ€™s Kompanio Ultra chip brings powerful AI processing and high-end performance to Chrome OS, competing with Windows Copilot+ PCs.

Pixel 10 to feature more cameras, but with downgraded specs

Google's Pixel 10 may feature more cameras but with downgraded specs, including a telephoto lens, while the Pixel 10 Pro retains its advanced setup.

Samsung unveils Galaxy Tab S10 FE+ and S10 FE with AI features

Samsung launches the Galaxy Tab S10 FE+ and S10 FE, its first AI-powered FE tablets, in Singapore on April 25, 2025, with special offers.

OpenAI invests in cybersecurity to combat AI-driven threats

OpenAI has made its first cybersecurity investment in Adaptive Security, a startup that uses AI to train employees to detect and prevent cyber threats.

Related Articles