Analysts at IDC have expressed concerns about Apple's ability to sell more than 500,000 units of the Vision Pro this year, even with its international release. This figure is significantly lower than Apple's initial sales projections.
International release and initial sales
The Vision Pro's international release began on June 28 in Singapore, China, and Japan. As of today, its availability will expand to Australia, Canada, France, Germany, and the UK. Despite this, IDC informed Bloomberg that sales in the US have yet to reach 100,000 since its launch in February.
Content is critical to success
According to IDC analysts, the introduction of a more affordable version of the Vision Pro could potentially reignite consumer interest. However, the lack of content remains a significant hurdle to its commercial success. Francisco Jeronimo, vice president at IDC, stressed that the availability of content is crucial to Vision Pro's success. As Apple expands into international markets, it is imperative to provide local content as well.
One of the most compelling reasons to get the Vision Pro is to use it as a high-tech display for watching movies and videos. Immersive videos are inspiring but require investment and participation from content producers, including studios, streaming services, and sports broadcasters. Additionally, there are questions about the Vision Pro's practicality.
Vision Pro: Cutting-edge technology
Despite these challenges, there is no denying that the Vision Pro is cutting-edge technology. It opens up exciting possibilities for entertainment, augmented reality (AR), virtual reality (VR), and computing.
