Saturday, 15 November 2025
25.3 C
Singapore
21.3 C
Thailand
22.4 C
Indonesia
27.1 C
Philippines

Apple aims to cut iPhone assembly workers by 50%

Apple plans to cut iPhone assembly workers by 50% using automation, aiming for efficiency and a diversified supply chain amid US-China trade tensions.

In an ambitious move, Apple is looking to significantly reduce its dependence on human workers in the assembly of iPhones. According to recent reports, the tech giant plans to cut the number of workers on its assembly lines by as much as 50% in the coming years.

Automation takes centre stage

To reach this goal, Apple is investing heavily in automation. The company has begun integrating advanced machines into its assembly process, with a hefty price tag of hundreds of millions of dollars. These state-of-the-art machines are expected to take over many of the tasks currently performed by human workers.

The push for automation has been partly driven by the challenges Apple faced during the COVID-19 pandemic. Lockdowns and worker protests at its primary assembly plants in China severely disrupted production, causing the company to miss out on sales opportunities due to unmet demand.

Benefits of automation

Automating the assembly process offers several potential long-term benefits for Apple. It could lower production costs and enhance efficiency. This shift is a strategic move to mitigate risks and ensure a more stable production line.

Additionally, introducing these machines allows Apple to diversify its supply chain. The company is reportedly considering setting up new assembly plants in countries outside of China, with India, Vietnam, and Thailand being top contenders. This move would reduce Apple’s reliance on China and spread its manufacturing base across different regions.

Diversifying the supply chain

The decision to diversify comes amid ongoing trade tensions between the US and China. By expanding its operations to other countries, Apple aims to buffer itself against geopolitical uncertainties and ensure smoother production and supply chain operations.

Overall, Apple’s strategy to incorporate more automation into its assembly lines marks a significant shift in its manufacturing approach. As the company looks to the future, these changes will bring greater resilience and efficiency to iPhone production.

Hot this week

Singapore businesses expand globally as one in four sell internationally with PayPal

One in four Singapore businesses now sell internationally via PayPal, led by gaming, beauty, and fashion exports worth over US$1.6B.

vivo launches X300 series in Singapore with 200 MP ZEISS imaging

vivo launches its X300 series in Singapore with upgraded ZEISS cameras, new OriginOS software, stronger performance and CASETiFY editions.

Toyota Gazoo Racing Asia brings 2025 Esports GT Championship Finals to Thailand

Toyota Gazoo Racing Asia brings the 2025 Esports GT Championship Finals to Thailand, featuring top sim drivers and an expanded racing programme.

Study finds three distinct consumer economies emerging in Southeast Asia

A new Milieu Insight study shows Southeast Asia splitting into three distinct consumer economies shaped by sentiment, value, and digital habits.

Mizuho Bank accelerates ISO 20022 compliance with new Boomi-powered platform

Mizuho Bank speeds up ISO 20022 adoption with a Boomi-powered platform that improves onboarding and streamlines payments across Asia Pacific.

Businesses report rising revenue loss from inefficient tech as AI adoption grows

New research shows two in five global businesses face revenue loss due to tech inefficiencies, with many turning to AI to improve productivity.

Meta announces Southeast Asia’s most impactful Reels campaigns and creators

Meta highlights brands and creators shaping Southeast Asia’s short-form video landscape at the 2025 Reels Impact Awards.

Toyota Gazoo Racing Asia brings 2025 Esports GT Championship Finals to Thailand

Toyota Gazoo Racing Asia brings the 2025 Esports GT Championship Finals to Thailand, featuring top sim drivers and an expanded racing programme.

OpenAI introduces GPT-5.1 with improved conversation and customisation

OpenAI launches GPT-5.1 with improved tone, clearer reasoning and new controls that make ChatGPT more conversational and customisable.

Related Articles

Popular Categories