The Asia-Pacific (APAC) video streaming market is set for tremendous growth, projected to reach a significant US$112.89 billion by 2030. This rise, driven by a compound annual growth rate (CAGR) of 22.5% starting from 2023, is largely fuelled by the increasing dominance of mobile-first streaming services. Key markets like Indonesia and Malaysia are at the forefront of this trend, with 69% and 86% of users, respectively, consuming video content on mobile devices. This environment presents ample opportunities for companies such as Agora, Inc. to thrive.
Agora, a major provider of Real-Time Communication (RTC) technology, is positioning itself to take full advantage of this growing market. The company's innovative solutions enable seamless voice, video, and interactive communication, catering to developers and businesses eager to engage users with real-time experiences.
Agora leads the real-time communication revolution
Handling over 60 billion minutes of live communication monthly, Agora is a leading force in the RTC sector. Serving more than 1,700 clients in over 200 countries, the company's technology powers 60% of the top 1v1 video apps and 45% of leading dating apps in Southeast Asia. Moreover, 65% of the top voice chat rooms utilise Agora's platform, which also holds a 40% market share among top live-streaming apps, making it a trusted solution for developers and businesses aiming to offer high-quality, real-time interactions.
“We are seeing unparalleled growth in the video streaming market, and Agora's technology is at the forefront of this revolution,” said Tony Wang, Co-Founder and Chief Revenue Officer of Agora. “Our commitment to innovation ensures we meet current demands while anticipating future trends like AI integration, multimodal communication, and immersive AR and VR experiences. The key is enabling businesses to deliver real-time, interactive experiences that keep users engaged, no matter where they are.”
Agora stands out with its AI-powered and multimodal communication platform, which integrates voice, video, and chat with advanced technologies like AI, augmented reality (AR), and virtual reality (VR). Features such as AI-driven noise suppression and real-time transcription (RTT) ensure clear communication even in challenging environments.
Success stories from Indonesia and beyond
Agora's RTC technology is already making an impact in Indonesia. Everywhere.id, a local company, saw a 71% increase in user interactions, achieving 13 million minutes of peak monthly engagement. Meanwhile, Fastwork, a freelancing platform, doubled its chat-to-payment conversions after adopting Agora's real-time communication solutions.
Agora's reach extends beyond Indonesia. The company is actively expanding into high-growth markets such as South Korea, Japan, Vietnam, and Thailand, focusing on sectors like media, live commerce, and entertainment. Additionally, Agora is optimising its platform for 5G networks, providing even faster and more reliable communication services. Security and privacy remain top priorities, with the company implementing strong safeguards to protect data and maintain trust among users.
Agora's vision for the future
Looking ahead, Agora aims to push the limits of AI and multimodal communication. By integrating cutting-edge technologies such as machine learning, AR/VR, and 5G, Agora plans to provide innovative, real-time solutions that will transform industries such as healthcare, education, and customer service.
“Agora is actively responding to the rapid shifts in the APAC video streaming landscape,” said Effie Fang, Director of Agora's APAC Sales Team. “Our technology not only supports but also drives innovation in how businesses interact with their audiences. Leveraging our advanced real-time communication solutions, companies can enhance user engagement and capitalise on the market's explosive growth.”
With its strong leadership in RTC technology, combined with its regional expertise and strategic expansion into key high-growth markets, Agora is well-positioned to shape the future of communication across APAC.
